Fashion Management and Communication is a growing area of the fashion industry and encompasses a variety of different fields such as strategic fashion management, communication, promotion, advertising, branding, business and marketing.
- Work on live projects with fashion and lifestyle brands and agencies
- Good networks and professional links with industry
- Work placement programme provide students with the opportunity to experience real-life industry practice
- Degree awarded by Sheffield Hallam University, UK
Programme Structure
Programme can be completed in 3 Years (Inclusive of internship).
Year 1
The first year of the programme introduces the broad range of issues related to the fundamentals of fashion management and communication, fashion products and visual communication. Students will get to explore diverse and innovative ways of approaching fashion management, marketing and communication problems and develop strategic and creative capabilities in different ways.
Subjects include:
• Business of Fashion 1
• Fashion Photography
• Fashion Communication 1
• Fashion Marketing and Management
Electives:
• Visual Merchandising / Fashion Illustration
Learning Focus:
• Trend Prediction
• Branding Strategies
• Image Making and Styling
• Advertising
• CAD
• Editorial Copy
Year 2
During the second year, projects are designed to develop managerial and analytical skills in addition to building on themes explored in Year 1, helping to prepare students for the working industry.
Subjects include:
• Business of Fashion 2
• Fashion Communication and Emerging Media
Learning Focus:
• Social Media Communication
• Experiential Campaigns
• Publication
• Advertising
• CAD
• Live Project
Year 3
The final year concentrates on research and practice to extend and consolidate students’ professional skills, knowledge and understanding through the final year modules. Students will develop a body of original work that demonstrates an advanced level of engagement with their chosen area of specialism.
Subjects include:
• Professional Practice
• Final Fashion Project Part 1
• Industry Work Placement
• Final Fashion Project Part 2
Learning Focus:
• Personal Branding
• Fashion Management & Communication Business Practices
• Self-Directed Project
Industry Attachment (compulsory)
MPU subjects
• Bahasa Kebangsaan A*/Design Thinking
• Community Service
• Integrity and Anti-Corruption
• Appreciation of Ethics and Civilisations (Local Students) / Communicating in Malay 2 (International Students)
• Philosophy and Current Issues (Local Students) / Malaysian Studies 3 (International Students)
Fees
Fees are different for local and international students. Expand for more details.
| Campus | Local Students | International Students |
| INTI International College Subang | Approx. RM 83,330 | Approx. RM 83,330 |
Entry Requirements
Requirements depend on your entry level. Expand for more details.
| Entry Level | Entry Requirements |
|---|---|
| STPM | Pass with at least Grade C in 2 subjects |
| UEC | Pass with at least Grade B in 5 subjects |
| A-Level | Pass with at least Grade E in 2 subjects |
| Matriculation / Foundation | From recognised institution and pass with minimum CGPA 2.00 |
| Diploma | Pass from recognised institution with minimum CGPA 2.00 |
| Others | Equivalent qualifications recognised by the Malaysian Government and pass Art subject in SPM or pass Art Test / Portfolio Assessment for those who do not have Art subject |
Note:Â International students are subject to meet entry requirements that reflect similar qualifications and experience as stated above.
Campus Intakes
Offered at INTI International College Subang.
INTI International College Subang
- April
- August
Note: International students are subject to placement guidelines. Please check with a student counsellor.
Career Opportunities
Explore your career possibilities.
Career opportunities in the area of:
- Fashion Brand Management
- Fashion Retailing
- Fashion Marketing
- Fashion Advertising & Promotion
- Styling / Visual Presentation
- Fashion Journalism / Creative Content
- Visual Merchandising
- Retail Design
- Creative Direction
- Fashion Analysis
- Trend Prediction
- Events Management
- Public Relations
Additional information
This syllabus has been designed to meet the requirements of professional bodies while giving students the competitive edge.
This programme equips students with the strategic and creative skills necessary for a successful career in fashion management and communication, including research exploration, CAD, marketing communications, styling and image manipulation, trend prediction and campaign planning. This programme promotes the development of innovative fashion management and communication concepts through creative thinking, critical interpretation and analysis.
