Bachelor of Arts (Honours) In Advertising and Branding

Highlights about course

Program Level

Bachelor

Duration

3 Years

Tuition Fees

RM36,600

Intake

April, February, September

Overview

The Bachelor of Arts (Honours) in Advertising and Branding degree programme aims to nurture creative thinkers with the skills and knowledge to investigate, analyse, conceptualise and present visual information and creative ideas. Students will acquire the necessary depth and breadth of specialised and contextual knowledge to address a range of appropriate advertising problems in industry. It is intended for those who wish to become advertising experts within the advertising industry. The subject combines Advertising, Communication, Design, Contextual Studies and Professional Studies with technologies and processes in a coherent and relevant manner. The programme aims to produce world class graduates with a focus on competencies in creativity, critical thinking and entrepreneurial thinking, skills that are transferable across media and settings.

On successful completion of the programme, graduates will also be awarded a degree from Lancaster University. They will be awarded two certificates, making them graduates of both Sunway University and Lancaster University.

Programme Structure

Communication Theory and Practice
Conceptual Art Direction
Creative Thinking
Designing with Type
Digital Photography
English for the Arts
Graphic Communication
Media, Culture & Society
Principles of Advertising
Advanced Graphic Communication
Advertising Design & Production
Digital Media Literacy
Communication Skills
Corporate Identity Design
Creative Copywriting
Discipline Elective 1 (Year 2)
Discipline Elective 2 (Year 3)
Final Year Project
Free Elective 1 (Year 2)
Free Elective 2 (Year 3)
Global Branding and Identity
Industrial Training
Integrated Marketing Communication
Law & Ethics in Communication
Media Planning
Research Methodology in Advertising
Research Project in Advertising
Strategic Advertising Campaign

About University

Sunway University

Malaysia

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