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About APU
Why choose APU?
Malaysia’s Premier Digital Tech University
No.1 for International Students in Malaysia (QS World University Ranking 2025)
5-Star Excellence Rating (SETARA)
100% Employability Rate
Ranked No.16 for International Students in the World
More than 80,000 Graduates & AlumniDual Degree
APU-DMU Dual Degree Programme
Students who are under Bachelor’s Degree Programme will have the option to opt-in for the APU-DMU Dual Degree Scheme. Under this Scheme, students will receive 2 Degree Certificates & Transcripts upon graduation: 1 from Asia Pacific University (APU), Malaysia and 1 from De Montfort University (DMU), UK.Learn MoreAccreditation
More than just a Business Management Degree
You have the exciting opportunity of enrolling for the APU-CMI Dual Accreditation by registering for a qualification through APU. Students under Bachelor of Arts (Honours) in Business Management with a specialism in Digital Leadership will have the option to also opt-in for a CMI L5 Certificate in Management and Leadership which will be awarded subject to moderation by CMI.
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APU’s Bachelor of Arts (Honours) in Business Management with a specialism in Digital Leadership degree is designed to provide you an edge with the latest technologies that are in line with the Industrial Revolution 4.0.
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Upon completion of one of the above degree(s), you will gain added advantage with a Certificate of Participation in the SAP University Alliances.
Learn MoreRequirements
Entry Requirements
General RequirementsDirect Entry to Level 1 of the DegreeSTPM- 2 Passes in STPM with a minimum Grade C (GP 2.0) and a Pass in English and Mathematics at SPM Level or its equivalent.
A-Level- 2 Passes (Grade A-D) in A-Level with a Pass in English and Mathematics at SPM/ O-Level/ IGCSE or its equivalent.
UEC- 5 Grade B’s in UEC with a Pass in Mathematics and English.
Matriculation/ Foundation- Passed Foundation programme (minimum CGPA of 2.0).
Entry to Level 2 of the DegreeDiploma- Successful completion of the APU Diploma or
- Successful completion of studies in another recognised institute with academic credits equivalent to Level 1 of an Honours Degree
(Subject to the approval of the APU Academic Board)* The requirement to pass Mathematics and English subjects at STPM, A-Level and UEC can be waived should the qualifications contain Mathematics and English subjects with equivalent/higher achievement.Note: The above entry requirements may differ for specific programmes based on the latest programme standards published by Malaysian Qualifications Agency (MQA). The qualification and entry requirements for the programmes will be determined based on the “Comparison List of Equivalency of International Qualifications with SPM (O-Levels equivalent) and STPM (A-Levels equivalent)” published by Malaysian Qualifications Agency (MQA).
English RequirementsInternational Students- IELTS : 5.5
- TOEFL IBT : 46
- Pearson (PTE) : 51
- MUET : Band 4
For more information please click HERE
Programme OutlineWhat We Teach
This programme is specifically designed to provide students with:
- An understanding of the strategic use of digital resources to realise business objectives. The programme provides context and understanding of digital transformations’ significance and the role of managerial leadership in a digitally disruptive marketplace.
- Opportunities to engage in applying knowledge to solve business problems through a businesses transformational journey and which includes digital marketing, digital leadership, digital strategy and digital execution.
- The chance to develop a range of employability skills around underlying themes in the modules, specifically communication, problem solving and creativity which prepares students for an agile business environment and enables them to be operationally effective managers and business leaders.
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Degree Level 1
Students will gain basic understanding of the context within which business operate – Management, Law, Accounting, Economics, Entrepreneurship, and Marketing. We will also expose them towards business & communication skills, computing & IT skills, quantitative skills, and independent learning. All Business Management programmes have a common first year so that they will get a solid grounding in business management theories and practices.
Common Modules
- Introduction to Management
- Digital Thinking and Innovation
- Quantitative Skills
- Business and Communications Skills
- Business Economics
- People Management
- Accounting Skills
- Marketing
- Business Law
- Fundamentals of Entrepreneurship
Degree Level 2
Students will be exposed to more advanced level of curriculum, in which students will gain deep insight and skills on how digital technologies and business models are radically changing competitive dynamics across industries. In-depth understanding in functional management in various areas will be developed as well. They will gain further understanding of core business processes through the industry leading software supported by SAP. We will further nurture their independent learning to prepare them for the future digital workplace.
Common Modules
- Behavioural Science in Organisation
- Innovation Process
- Enterprise Resource Planning with SAP Platform
- Business Ethics and Governance
- Critical Thinking in Management
- Business Research Methods
Specialised Modules
- Operations Management
- E-Business Management
- Leading Digital Business Transformation
- Digital Marketing
- E-Commerce
Elective Modules (Choose 1)
- Managing Finance OR Financial Management
Internship (16 Weeks)
Students will undertake an Internship/Industrial Training for a minimum period of 16 weeks to prepare them for a smooth transition from the classroom to the working environment.
Degree Level 3
Students will make use of their previous studies and industrial experience to extend their familiarity in tackling practical and current issues of digitalisation in business world. Students will gain solid understanding on the contemporary phenomena of digitalisation, mechanisms for analysing the implications of digitalisation, and the solutions to deal with change in complex environment. A final year project requires them to explore a topic individually in which they will demonstrate their academic and practical aspects of their ability in the chosen area of study.
Common Modules
- Strategic Management
- Asian Economics
- Venture Building
Specialised Modules
- Digital Finance
- Digital Strategy and Analytics
- Contemporary Management
- Investigations in Business Management
- Global Marketing
- Digital Execution
- Business Management Project
Elective Modules (Choose 2)
- Corporate Finance OR Building Customer Relationship
- Strategic Marketing Planning OR International Strategic Management
MQA Compulsory Subjects*
- Appreciation of Ethics and Civilisation (M’sian Students)
- Malay Communication Language (Int’l Students)
- Philosophy and Current Issues
- Workplace Professional Skills
- Integrity and Anti-corruption
- Co-Curriculum
(*All students are required to successfully complete these modules as stipulated by the Malaysian Qualification Agency.)
Note: The specialism will appear only in the academic transcript.
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