The Bachelor of Arts (Hons) in English and Public Relations, a prestigious dual major degree programme, is your gateway to becoming a proficient public relations expert equipped with a mastery of the English language. Conferred by both SEGi University and the esteemed University of Central Lancashire (UCLan), this comprehensive course is tailored to cultivate PR professionals who are agile, creative, and well-versed in effective communication.
In the English major, students delve into the intricate relationship between language and society while analyzing literary texts. Simultaneously, the Public Relations major equips students with the knowledge and skills necessary for successful PR campaigns. This includes crafting compelling public relations speeches and written communications, leveraging linguistic and literary features.Key selling points encompass agile and creative PR and English expertise, practical learning experiences, a diverse syllabus, and close industry collaboration. SEGi’s pioneering “Industry into Classroom” approach offers students real-world project involvement, mentored by both academic experts and industry practitioners.
Furthermore, SEGi’s multicultural environment, hosting students from over 90 nationalities, fosters international exposure and cross-cultural networking. This programme holds accreditation from the Malaysian Qualifications Agency and the Ministry of Higher Education Malaysia, ensuring its excellence and recognition.
Entry requirements
A pass in STPM or its equivalent, with a minimum of Grade C (GPA 2.00) in any two subjects and a credit in English at SPM or its equivalent; OR
Unified Examination Certificate (UEC) with at least 5Bs
A Diploma or its equivalent, with a minimum CGPA of 2.00 and a credit in English at SPM or its equivalent; OR
A Diploma in Media and Communication or its equivalent; OR
Matriculation/Foundation or its equivalent, with a minimum CGPA of 2.00 and credit in English at SPM or its equivalent.
For International students, Test of English as a Foreign Language (TOEFL) score of 500 OR International English Language Testing System (IELTS) score of 6.0 OR its equivalent is needed.
Programme structure and modules
Year 1
Introduction to Communication Theory
English for Business Correspondence
English Grammar
Academic English
Public Speaking
Introduction to Mass Communication
Introduction to Linguistics
Introduction to Literature
General Psychology
Year 2
Principles of Public Relations
English Phonetics and Phonology
Sociolinguistics
Strategies and Practices in Public Relations
Event Management
Introduction to Drama
Business Ethics
Law and Ethics in Mass Communication
Creative Writing
Crisis Management
Quantitative and Statistical Methods
Entrepreneurship
Environmental Management and Technology
Year 3
Desktop Publishing
Research Methods
Public Relations and Media Writing
Media Relations and Publicity
Public Opinion and Propaganda
American and European Literature
Research Project
Internship
Matapelajaran Umum (MPU)
Hubungan Etnik/BM Komunikasi
Tamadun Islam & Asia/Malaysian Studies
Effective Listening/Bahasa Kebangsaan A
Personal Health Management
Kokurikulum
Career opportunities
Press Agents, Publicity and Media Relations Managers, Crisis Managers, Customer Relations Manager, Public Affairs Manager, Events Manager and many more in the government, media and corporate sectors, banks, investment houses, finance institutions, insurance companies, travel agencies, hotels, legal firms, and consultancies.
APEL.C
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