Bachelor of Business Administration (Hons)
The programme is designed to provide students with the knowledge, skills and competencies required to excel as executives of business administration and management in dynamic environment of the digital economy.
This programme imparts knowledge of best practices and transferable skills in business. It is a unique programme that integrates the fundamentals of business knowledge, business skills and management capabilities that will ensure our graduates to be most competent with the Fourth Industrial Revolution skills in the global workplace.
The programme is designed for maximum flexibility and crucially important to expose students with business from a global and digital transformation perspective.
What Our Student Says?
“I was recommended by friends to enrol for the Bachelor of Business Administration degree programme with AeU as it best fit my schedule without giving up my work. The once a month class was fun as I was able to connect with other students from different job sector and industries. Despite being off-campus as a distance student, yet I did not feel isolated but instead felt if I am studying in campus due to the available online learning materials and easy access to AeU’s friendly academic facilitators.”
Overview
Programme Highlights
- The programme is internationally benchmarked, approved by the Malaysian Ministry of Higher Education and accredited by the Malaysian Qualifications Agency.
- Interactive learning activities, assignments, online discussions.
- Easy access to myPLS anytime, anywhere, any device.
- Access to the physical and digital library comprising of around 190,000 e-books, 95,000 e-journals, and 2.4 million e-theses titles accessible anywhere anytime.
Learning Outcomes
At the end of the programme, students are able to:
- Assess in-depth theories and concepts in business administration.
- Apply in-depth and comprehensive business knowledge to manage complex problems in business organisations using different approaches.
- Organise task ethically and flexibly within business organisations.
- Demonstrate effective written and oral communication and collaborative skills with diverse stakeholders.
- Apply relevant digital skills in the workplace
- Analyse numerical and graphical data to assist decision- making in workplace.
- Demonstrate leadership skills and responsibility in managing business organisation.
- Identify self-improvement for academic and career development.
- Demonstrate broad entrepreneurship skills in resolving business problems
Programme Structure
Core Subjects
- Principles of Management
- Business Mathematics
- Introduction to Financial Accounting
- Principles of Marketing
- Business Statistics
- Business Analytics
- Microeconomics
- Introduction to Finance
- Human Resources Management
- Macroeconomics
- Organisational Behaviour
- Entrepreneurship in the Digital Age
- Sustainable Development
- Operations Management
- Business Law
- Management Information System
- International Business
- Business Research Method
- Strategic Management
Concentration Subjects
Choose one(1) only
- Marketing and E-Commerce
- Consumer Behaviour and Segmentation
- Digital Marketing and Channel Management
- Integrated Marketing Communication
- Product Development and Pricing Strategy
- Advertising and Direct Marketing
- International Marketing
- Finance
- Financial Technology (*new)
- Islamic Financial System
- Cost Accounting
- Corporate Finance
- Investment Analysis
- Financial Markets and Institutions
- International Finance
- Supply Chain Management (*new)
- Production Planning and Control
- Logistics & Supply Chain Management
- Purchasing Supply Management
Elective Subjects
Choose four(4) only
- Service Quality Management
- Business Communication
- Event Management
- Record Management
- Project Management
- Industrial Training or Project Paper
General Subjects
Applicable to Malaysian Students only
- Islamic and Asian Civilisations
- Ethnic Relations
- Academic Writing
- Comparative Ethics
- Social Responsibility Project
Applicable to International Students (in Malaysia)
- Academic Writing
- Comparative Ethics
- Social Responsibility Project
- Malaysian Studies 3
- Malay Language for Communication 2
Applicable to International Students (Abroad)
- Academic Writing
- Comparative Ethics
- Social Responsibility Project
- Fundamental of English Grammar
- The Web Economy
University Compulsory Subjects
- Information Literacy and Research Skills 2
- Entrepreneurship in Asia
- Asian Studies
Entry Requirements
DIRECT ENTRY:
- A pass in STPM with at least Grade C (GP 2.0) in any TWO subjects*; OR
- A pass in STAM with at least Grade Jayyid*; OR
- Matriculation or Foundation with at least GPA of 2.00; OR
- A Diploma (Level 4, MQF) with at least GPA of 2.00; OR
- An Advanced Diploma (Level 5, MQF) with at least CGPA of 2.00; OR
- A Diploma Kemahiran Malaysia (DKM) /Diploma Vokasional Malaysia (DVM) subjected to HEP Senate / Academic Board’s approval***; OR
- A Diploma Lanjutan Kemahiran Malaysia (DLKM) subjected to HEP Senate/Academic Board’s approval***; OR
- Other equivalent qualifications recognised by the Malaysian Government.
- Note for (6) & (7): The HEPs are to conduct screening and provide necessary guidance specific to the discipline of the programme.
- Additional requirement: A pass in Mathematics and English at SPM level or equivalent qualifications (Refer to the Notes ( * ) below this table).
ELCR Band (International Students Only):
- Achieve a minimum Band 3 in MUET OR equivalent to CEFR (Low B2)
APEL ENTRY
This applies to candidates who are:
- At least 21 years of age in the year of application
- Possess relevant working experience.
Financial Aid
For Malaysian and International students:*
- Merit Scholarship available for top-performing students
- 10% discount on tuition fee available through student loyalty scheme
For Malaysian students only:*
- 50% discount on tuition fee for senior citizens who are 60 years of age & above
- 75% discount on tuition fee for the disabled
- EPF withdrawal assistance
- PTPTN loan assistance
*Terms and conditions apply
For more details on the discounts and financial incentives, click HERE.
