This three-year programme nurtures students with an in-depth understanding of the concept of marketing management and communication. Special focus is given on international marketing, specifically objectives and resources of an organisation on global environmental opportunities and needs. Students will be taught how to interpret extensive market and operational information, develop an intuitive sense of customer and competitor motivations, and apply creativity in framing strategic marketing initiatives in light of implementation considerations and financial targets. Soft skills such as strategic thinking, public speaking and analytical thinking are covered.
Entry Requirements
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- Pass Foundation/ Matriculation studies with at least CGPA of 2.00 from a recognised institution; OR
- Pass STPM or its equivalent with a minimum of Grade C (GP 2.00) in any two (2) subjects AND a Pass in Mathematics and English at SPM Level or its equivalent; OR
- Pass A-Level with a minimum of Grade D in any two (2) subjects AND a Pass in Mathematics and English at SPM Level or its equivalent; OR
- Pass STAM with a minimum of Grade Jayyid (Good) in two (2) subjects AND a Pass in Mathematic and English at SPM or its equivalent; OR
- Pass UEC with a minimum of Grade B in at least five (5) subjects inclusive of English OR a minimum of Grade C in SPM/O-Level English or equivalent;
Programme Structure
Core
Year 1
English for Business Communication
Understanding Management
Financial Accounting for Managers
Quantitative Analysis Models for Business
Entrepreneurship and Ethical Practices
Financial Management
Introductory Microeconomics
Fundamentals of Marketing
Human Capital and Organisational Behaviour
Digital Business
Cyber Security
Year 2
Introductory Macroeconomics
Quality and Operations Management
Data Analytics for Businesses
Supply Chain Management
Business Application Development
Selling and Sales Management
Business Risk Management
Innovation Management
Introduction to Financial Technologies
Management of Strategy
International Business OR International Economics
Marketing Research Methods
Promotional Marketing
Understanding Consumer
Retailing
Year 3
Business Information Systems
Strategic Management Information Systems OR Business Intelligence
Project Management
Marketing Management Research Project
International Marketing
Strategic Marketing
International Trade and Policy
Social Media and Digital Marketing
Product and Service Marketing
Industrial Training
Elective Modules
TWO (2) subjects should be taken from the following:
Brand Management
International Marketing
Selling and Sales Management
Supply Chain Management
Social Media and Digital Marketing
Enterprise Systems Planning and Management
University Courses
Character Building
Sustainable Society
Philosophy and Current Issues
Appreciation of Ethics and Civilizations / Bahasa Melayu Komunikasi 2 (International)
Bahasa Kebangsaan A
Integrity and Leadership
Co-curriculum
Career Prospects
Marketing executives, industrial marketers, product development managers, business and marketing strategists, service quality experts, and customer relationship managers.
