Why study Bachelor of Business Analytics (Honours) at HELP?
The HELP Business Analytics Programme produces graduates who:
- Are knowledgeable in the business discipline;
- Are data-driven;
- Are able to generate statistical outputs using a variety of analytical tools and techniques;
- Have the skills to nterpret statistical outputs; and
- Can make effective managerial decisions based on their findings
SAS-HELP University joint certificate and digital badge in Business Analytics
Upon successful completion of BBA204 Descriptive Business Analytics, BBA205 Predictive Business Analytics, and BBA302 Prescriptive Business Analytics HELP Business Analytics Programme graduates will receive the SAS-HELP University joint certificate and digital badge in Business Analytics.
(SAS, previously known as “Statistical Analysis Software”, is used globally in the corporate world. SAS is a statistical software developed by SAS Institute for data management, advanced analytics, multivariate analysis, business intelligence, criminal investigation, and predictive analytics.)
Programme Overview
Structure
Programme Details
- 3-year honours programme
- 33 subjects including a graduation project
- 14 weeks for full semester; 7 weeks for half semester
Year 1
10 COMPULSORY SUBJECTS
- ACC155 Elements of Accounting & Finance 1
- BDA100 Introduction to Programming
- BIT103 Introduction to Database System
- ECO101 Principles of Microeconomics
- ITC101 Information Technology of Business
- LAW101 Business Law
- MGT101 Principles of Management
- MKT101 Principles of Marketing
- QBM101 Business Statistics
- QBM153 Mathematics I
Year 2 & 3
15 COMPULSORY SUBJECTS
- BBA202 Business Analytics and Informations Systems
- BBA204 Descriptive Business Analytics*
- BBA205 Predictive Business Analytics*
- FIN201 Business Finance
- HRM201 Managing Human Resources
- MGT203 Business Research
- MGT212 Business Analytics for Decision Making
- QBM201 Advanced Business Statistics
- BBA301 Human Resource Analytics
- BBA302 PrescriptiveBusinessAnalytics*
- BBA303 Marketing Analytics
- BBA304 Data Insights and Visualisations
- BIP301 Business Practicum
- MGT301 Operations Management
- BBA400 Final Year Project
And choose 3 electives of 4-credit value from any Year 2 or Year 3 subjects
MPU
4 COMPULSORY MPU SUBJECTS MPU1 (CHOOSE 2 SUBJECTS)
- MPU3183 Penghayatan Etika dan Peradaban
- MPU3193 Falsafah dan Isu Semasa
- MPU3143 Bahasa Melayu Komunikasi 2 (International students)
MPU2 / MPU3
- MPU3213 Bahasa Kebangsaan A***
- MPU3373 A*Gen Careers in Malaysia & Beyond
*** For Malaysian students without a credit in SPM Bahasa Melayu.
MPU4 (CHOOSE 1)
- MPU3412 Co-curriculum – Sports 2
- MPU3432 Co-curriculum – Event Management 2M
Electives (Partial List)
- BBA201 Advanced Database Management System
- COM200 Managerial Communication
- ITC201 Principles of Web Design
- MGT204 Asian Entrepreneurship & Innovation
- MKT206 Retail Management
- MKT209 Digital Marketing
- BBA 305 Economic Analytics
- MGT305 Business Ethics & Social Responsibility
Assessment
MOST SUBJECTS FOLLOW THE ASSESSMENT PATTERN BELOW:
Continuous assessment – 40%
Final assessment – 60%
Entry Requirements
Applicants must have one of the following Entry requirements:
-
- Matriculation/Foundation or its equivalent Minimum CGPA of 2.00 out of 4.00**
- Diploma (Level 4, MQF) Minimum CGPA 2.00 out of 4.00
- STPM Minimum Grade C (GP 2.0) in any TWO subjects
- Advanced Diploma (Level 5, MQF) Minimum CGPA of 2.00 out of 4.00
- Sijil Tinggi Agama Malaysia (STAM) Minimum grade of Jayyid (good)
- Diploma Kemahiran Malaysia (DKM) / Diploma Vokasional Malaysia (DVM) Subjected to Senate / Academic Board’s approval
- Diploma Lanjutan Kemahiran Malaysia (DLKM) Subjected to Senate / Academic Board’s approval
- A-Level 2 Ds
- Senior Middle 3 (UEC) 5 B’s***
- CPU 5 passes with a minimum average of 50%
- Australian Matriculation Programmes University Aggregate of 50% or ATAR score of at least 50 for various programmes
- Equivalent qualification
* *The stated qualifications need to be supported with a pass in Mathematics, English, Sejarah and Bahasa Melayu at SPM level.
***Please refer to the Faculty of Business, Economics and Accounting on the Mathematics and English requirement.
- ENGLISH REQUIREMENT (International Students): Minimum IELTS 5.5 or equivalent International English Language qualification
Career Pathways
Here are the career pathways for graduates who complete the Bachelor of Business Analytics (Honours) programme. The graduates can further their studies and do a postgraduate degree to further unlock more career pathways.
Possible Cysareer Pathwa
- Data Analysis
- Business Analyst
- Project Manager
- Data Scientist
- Operations Research
- Analytics Manager
- Marketing Analyst
- Financial Analyst
- Data Architect
- Finance
- Business Intelligence Analyst
- Consultant
- Blockchain Analyst
- Supply Chain Analyst
- Chief Data Officer
- Machine Learner Engineer
- SQL
- Programmer Analyst
