Bachelor of Business (Honours) in Business Analytics and Digital Marketing

Highlights about course

Program Level

Bachelor

Duration

3 Years

Tuition Fees

Intake

July, March, November

Programme Overview

Software engineering involves the application of engineering ideas to the development and improvement of computer software. As the requirements of computer users are constantly changing, the software engineer needs to create reliable, high-quality systems that are efficient and easily maintained. This requires highly qualified professionals who know how to use appropriate tools, approaches, and processes that are based on fundamental engineering concepts.

The programme is designed to produce software engineers who can seamlessly make the transition from university to the demanding IT industry.

UNIRAZAK will provide students with a solid foundation in software engineering fundamentals while also combining these skills with programming languages, tools, techniques, and methodologies utilised by computer professionals. Students will not only acquire high-level programming expertise but also learn the entire process of software development from requirement analysis and design, to implementing and testing. The university will also equip students with the crucial skills they will need to stay abreast of future advances in this interesting field where they will be highly sought after.

Entry Requirements

STPM

A pass in STPM with a minimum Grade C (GP 2.0) in any 2 subjects and a credit in Mathematics at SPM level or its equivalent; OR

Note: Candidate with a credit in computing related subject at SPM or STPM level or its equivalent may be given preferential consideration.

Diploma / Advanced Diploma

In Computer Science or Software Engineering or Information Technology or Information Systems or equivalent with a minimum CGPA of 2.5 and a credit in Mathematics at SPM level or its equivalent or Any other Diploma in Science and technology or business studies with a minimum CGPA of 2.5 may be admitted, subject to a rigorous internal assessment process and a credit in Mathematics at SPM level or its equivalent.

Matriculation / Foundation

 

A pass in Matriculation or Foundation studies with minimum CGPA of 2.0 and a credit in Mathematics at SPM level or its equivalent.

Note: Candidate with a credit in computing related subject at SPM or STPM level or its equivalent may be given preferential consideration.

Programme Courses

MPU & University Courses

  • Penghayatan Etika dan Peradaban
  • Falsafah dan Isu Semasa
  • Bahasa Melayu Komunikasi II
  • Thinking Skills
  • Bahasa Kebangsaan A
  • Community Engagement and Volunteering
  • Professional Event Management

Core Courses

  • Public Speaking 1
  • Public Speaking 2
  • Entrepreneurship and Innovation
  • Principles of Management
  • Principles of Finance
  • Principles of Marketing
  • Principles of Microeconomics
  • Principles of Macroeconomics
  • Organizational Behaviour
  • Principles of Accounting
  • Business Statistics
  • Strategic Management
  • Human Resource Management
  • Business Law

Major 1 – Business Analytics

  • Data Mining
  • Business Modelling
  • Business Analytics
  • Business Intelligence
  • Data Visualization
  • Programming for Analytics
  • Predictive Analytics
  • Big Data Analytics
  • Advanced Production and Operations Management
  • Management Information Systems
  • Apprenticeship 1 / Case Study 1 / Business Plan 1

Major 2 – Digital Marketing

  • Cost and Management Accounting
  • Marketing Management
  • Project Management
  • E-Commerce: Micro-Multinationals
  • Social Media Content Marketing
  • Pay Per Click Advertising
  • Applied Digital Marketing Strategies
  • Digital Analytics for Marketing Professionals
  • Digital Marketing Channels
  • Digital Techniques
  • Apprenticeship 2 / Case Study 2 / Business Plan 2

Career Opportunities

Software Engineer (Salesforce Developer), Software Engineer, IT Engineer, Systems Analyst, Software Designer, Software Architect, IT Consultant, Software Quality Control Officer, Software Tester, Software Developer

About University

Universiti Tun Abdul Razak(UNIRAZAK)

Malaysia

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If you are aiming to study abroad, identify your career goals, look for relevant courses and universities abroad, know the tuition fees and other expenditures, prepare well for the entrance exams, apply to shortlisted universities, accept the offer letter from the desired university, apply for a student visa and get ready to jet off! 

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Choose to study abroad to leverage better learning opportunities, see the world, meet new people, boost your resume, develop a broader perspective, become culturally competent, and avail yourself of lucrative job opportunities globally. 

Choose to study abroad to leverage better learning opportunities, see the world, meet new people, boost your resume, develop a broader perspective, become culturally competent, and avail yourself of lucrative job opportunities globally. 

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