The Bachelor of Business (Management and Digital Media) is designed to equip students with the knowledge and skillsets needed by managers for a career in business management complemented with the discipline of design. Graduates will be able to combine research, creative design thinking and industry relevant technical skills in a range of multimedia design applications all the while having a more critical and collaborative mindset to develop shared understandings with diverse others within and across organizations.
Course details
Course objectives
Upon successfully completing the Bachelor of Business (Management and Digital Media) students will be able to:
- Define and integrate theoretical principles applicable to management and digital media and apply those principles in a range of business and design practices
- Systematically review and critically evaluate research from a variety of sources in order to make informed judgments on options for innovatively solving a range of problems that arise in business and design contexts
- Formulate creative solutions to exercise critical thinking and judgment that are fit for purpose and demonstrate cognisance of the impact of business and design decisions on the triple bottom line
- Coherently articulate a line of reasoning demonstrating cultural sensitivity and apply a framework to analyse and offer solutions to ethical dilemmas
- Communicate a range of creative ideas by applying principles of sustainability and respectful design through planning, problem solving, decision making, evaluating and implementing business and design solutions, as appropriate to the audience
- Build on and continuously develop the intellectual independence to be critical and reflective learners, cognisant of new and advanced technologies with responsibility and accountability
- Work collaboratively in diverse groups and contexts
Course structure
For completion of the Bachelor of Business (Management and Digital Media) students are required to complete a total of 22 units plus 1 double-credit unit (300 credit points) consisting of:
- 11 Business core units
- 12 Design core units
Units of study
Business core units
- ACC10007 Financial Information for Decision Making
- BUS10012 Innovative Business Practice
- ECO10005 Economics for Business Decision Making
- MKT10009 Marketing and the Consumer Experience
- MGT10009 Contemporary Management Principles
- MGT20008 Business, Society and Sustainability
- MGT20007 Organisational Behaviour
- HRM30012 Digital Management and the Future of Work
- MGT30005 Strategic Planning
- INF10024 Business Digitalisation
- BUS30031 Sustainable Business Practice
Design core units
- DDM10005 Imaging for Narrative and Storyboards
- DCO10002 Digital Design
- DDM10006 Typography for Screen and Motion
- DCO10005 Typography
- DCO20004 Web Design
- DDM20003 Digital Video Camera Techniques
- DCO20001 Brand and Identity Design
- DDD20004 Contemporary Design Issues
- DDD30022 Motion Graphics Project
- DDD30021 Digital Video Compositing
- DDM30005 Motion Design New Technologies
- DDM30001 Motion Design Capstone Project
Fees & scholarships
Fee*
* The indicative course fees shown here applies to students studying on-campus in Malaysia for the relevant year only. They are based on a standard study load per year. However, please note that fees are assessed according to a student’s study load in each semester, and variation to study load will result in an adjustment to tuition fees. All fees are subject to annual review and may be adjusted.
Scholarships
At Swinburne scholarships are about providing opportunity, promoting equity and recognising excellence and achievement. Scholarships are available for both commencing and current students.
Find your scholarship
Entry requirements
Entry Requirements
English Requirements
Application process
Apply for this course by following the step-by-step process from the links below.
- Learn more on the application process
Career opportunities
The skills acquired in your degree will equip you for roles with supervisory and management in the fields such as design consultancies, design management, advertising agencies, business administration, planning and design and events management.