The Bachelor of Mass Communication (Hons) programme at SEGi University is an exciting journey into the dynamic world of mass media. Mass communication is a vital discipline in today’s interconnected world, encompassing newspapers, magazines, radio, television, and film. This programme equips students with the kills and theoretical knowledge needed to excel in this field.
What sets our programme apart is its blend of creativity and management. Students gain hands-on experience with state-of-the-art equipment and industry-relevant software.
One unique aspect of this programme is the opportunity to specialise in Advertising, Broadcasting, or Public Relations, tailoring your education to your specific interests and career goals. With a curriculum designed to provide an in-depth exploration of subject matters and a range of electives, you’ll gain a comprehensive understanding of mass communication.
Industry relevance is a priority at SEGi. Through our “Industry into Classroom” approach, students work on real industry projects, mentored by academic and industry experts. With students from over 90 nationalities, you’ll also benefit from a diverse and international learning environment.
Accredited by the Malaysian Qualifications Agency and the Ministry of Higher Education Malaysia, this rogramme opens doors to a world of opportunities in mass communication
Entry requirements
STPM – with a min. of Grade C (GPA 2.00) in any 2 subjects and a credit in English at SPM level
Unified Examination Certificate (UEC) with at least 5Bs
Diploma – with a min. CGPA of 2.00 and a credit in English at SPM level
Diploma – in Media and Communication or its equivalent
Matriculation/Foundation – with a min. CGPA of 2.00 and credit in English at SPM level
TOEFL score of 500 OR IELTS score of 5.0 (International students)
Programme structure and module
Year 1
Communication English
Media Technology & Practices
Understanding Advertising
Understanding Journalism
Understanding Public Relations
Understanding Broadcasting
Corporate Communication
Creative & Innovative Publishing
Integrated Marketing Communication
Psychology in Communication
Mass Communication & Stories of Mass Media
Year 2
Media Law, Power & Public Opinion
Entrepreneurship
Theory and Principles of Communication
Business Ethics
Managing Media and Business
Sociology of Media & Culture
Research Methods
Social Media and Public Relation Practices
Public Opinion and Propaganda
Creative Writing
Year 3
Communication & Campaign Management
Environmental Management & Tech
Elective 1
Elective 2
Elective 3
Research Project
Industrial Training
Matapelajaran Umum (MPU)
Effective Listening/Bahasa Kebangsaan A
Hubungan Etnik/Malaysian Studies 3
Pengurusan Ko-kurikulum
TITAS/BMK 2
Personal Health Management
Specialisation
Advertising
Advertising Copywriting & Digital Publishing
Advertising Strategies & Planning
Internet Advertising & Management
Broadcasting
Documentary Feature Production
Managing Television Program and Production
TV and Online Broadcast Journalism
Public Relations
Media Relations and Publicity
Media Relations and Media Writing
Strategies and Practices in Public Relations
Career oppurtunities
Journalist, Corporate Communication Executive, Public Relations Executive, Advertising Executive, Content Creator, Copywriter, Media Planner, Television Presenter or Radio Presenter.
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