SEGi University’s Bachelor of Mass Communication (Hons) – ODL is your gateway to a dynamic career in mass communication. This programme focuses on conveying information to large audiences through various media, including newspapers, magazines, radio, and television.
Our curriculum equips students with the skills, techniques, and knowledge needed to craft strategic solutions for contemporary business challenges within the mass communications industry. What sets this programme apart is its hands-on training, utilising cutting-edge equipment and industry-relevant software, allowing students to immerse themselves in the field’s creative and managerial facets.
Tailored for adult learners, our blended learning approach offers flexibility, enabling you to study at your own pace, anywhere, anytime, while maintaining your work-life balance. You’ll earn a full SEGi University qualification, similar to full-time students, and have the opportunity to connect with peers, share experiences, and establish valuable contacts.
This programme includes an exploration of subject matter depth, nine elective subjects, seamless academic administrative support, 24/7 access to a digital library, and complimentary access to over 200,000 online courses.
Furthermore, our unique ‘Industry into Classroom’ approach allows students to work on real industry projects, mentored by both academic and industry experts, providing a real-life learning experience.
Entry requirements
A pass in STPM or its equivalent, with a minimum of Grade C (GPA 2.00) in any two subjects and a credit in English at SPM or its equivalent;
OR
A pass in STAM with a minimum grade of Jayyid and a credit in English at SPM or its equivalent;
OR
A Diploma or its equivalent, with a minimum CGPA of 2.00 and a credit in English at SPM or its equivalent;
OR
A Diploma in Media and Communication or its equivalent;
OR
Matriculation/Foundation or its equivalent, with a minimum CGPA of 2.00 and credit in English at SPM or its equivalent.
* NOTE : The requirement for credit in English subject at SPM level for candidate in category (i), (ii), (iii) and (v) can be waived should the qualifications contain English subject with equivalent/higher achievements’.
For International students, Test of English as a Foreign Language (TOEFL) score of 500 OR International English Language Testing System (IELTS) score of 5.0 OR its equivalent is needed.
Remarks : Each candidate will be accessed individually.
Programme structure and module
Programme Subjects
Understanding Broadcasting
Understanding Journalism
Communication English
Understanding Public Relation
Integrated Marketing Communication
Corporate Communication
Creative Writing
Media Technology & Practices
Understanding Advertising
Psychology in Communication
Managing Media and Business
Social Media and PR Practices
Sociology of Media & Culture
Public Opinion and Propaganda
Mass Comm. & Stories of Mass Media
Media Law, Power & Public Opinion
Creative & Innovative Publishing
Theory and Principles of Communication
Business Ethics
Environmental Management & Technology
Entrepreneurship Development
Communication & Campaign Management
Research Methods
Media Relations and Publicity (PR)
Industrial Training
Research Project
Public Relations and Media Writing (PR)
Strategies and Practices in Public Relations (PR)
Mata Pelajaran Umum (MPU)
TITAS / Bahasa Melayu Komunikasi 2
Hubungan Etnik / Pengajian Malaysia 3
Bahasa Kebangsaan A / Effective Listening
Personal Health Management
Pengurusan Ko-Kurikulum
Note : Programme structure and modules are subject to change from time to time.
Career oppurtunities
Journalist, Corporate Communication Executive, Public Relations Executive, Advertising Executive, Content Creator, Copywriter, Media Planner, Television Presenter or Radio Presenter.
APEL.C
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