et the knowledge, skills, techniques and ethics that are prerequisites for implementing effective and efficient strategies in the business of marketing products and services.
Learn how to analyse market trends, define target markets, create marketing strategies and unlock business opportunities in a variety of marketing fields.
About realme
realme is an emerging smartphone brand that specialises in providing high-quality smartphones for the youth. It was officially established in May 2018 by its founder Sky Li, together with Madhav Sheth and a young team with rich experience in the smartphone industry across the globe. realme focuses on user needs and presents products with strong performance and trendy design in the broad context of e-commerce.
Entry requirements
SPM / O-Level or equivalent with 3 credits
UEC with 3 credits
Related SKM Level 3
Related Certificate or equivalent
MQA-APEL T4
Programme structure and modules
Year 1
Introduction to Business
Microeconomics
General Language Training
Financial Accounting 1
Data Analysis
Academic English
Bahasa Melayu Komunikasi 1 (International students)
Malaysia Studies 2 (Local students)
Principles of Management
Business Communication
Introduction to Marketing
Growth Mindset / Bahasa Kebangsaan A*
Year 2
Macroeconomics
Elective
Digital and Service Marketing
Consumer Behaviour
Applied Digital Skills
Elective
Social Media Marketing
Industrial Revolution 4.0 in Malaysia
Marketing Management
Digital Marketing
Business and Company Law
Elective (NEW)
Co-curriculum Management
Year 3
Personal Selling
Integrated Marketing Communication
Elective
Marketing Research
Internship (SEGi Sarawak Only)
Financial Aid / Funding
PTPTN
EPF
HRDF
SEGi Monthly Installment
Low Initial Payment
Career opportunities
Discover marketing concepts in the wider business and social context relevant to the industry acquire skills and attributes for roles within several areas such as: Marketing, Management, Public Relations, Advertising and Sales.
