The Diploma in Multimedia, Advertising & Broadcasting programme equips students with the highest level of professional creative communication skills through intensive industry practicals and creative thinking modules.
In this three-year programme, students will be exposed to three majors: Advertising, Multimedia, and Broadcasting. Each major is designed to equip students with the skills and technological knowledge to contribute effectively in their chosen careers.
Programme Structure
Year 1
Media Writing
Information Technology
Media Studies
Human Communication
Media & Society
Design Studies
Media Law & Ethics
Introduction to Management
Introduction to Marketing
Bahasa Kebangsaan A
Thinking Skills
Constitution and Society of Malaysia
Co-curriculum
Malaysian Studies 2
Communication – Malay Language 1
Year 2
Multimedia Practices
Multimedia Technologies 1
Photography
Advertising Studies
Advertising Creativity
Public Relations Practice
Innovative Problem Solving Skills
Creative Studies
Multimedia Production
Graphic Design for Multimedia
Multimedia Technologies 2
Media Planning and Strategy
Advertising Management
Copywriting
Video Production 1
Broadcast Production Management
Scriptwriting
Year 3
Presentation Skills
Visualisation & Animation
Multimedia Project
Multimedia Broadcasting
Integrated Marketing Communication
Advertising Campaign Planning
Consumer Behaviour
Internship
Broadcast Media Production
TV Broadcasting
Directing Workshop
Video Documentary Production
Entry Requirements
Either one of these :
- Passed in SPM/O-Level or its equivalent, with a minimum of 3 credits in any subject, including English OR
- Passed STPM/A-Level or its equivalent, with a minimum of 1 Grade C (GP 2.00) in any subject and a credit in English at SPM or its equivalent OR
- Passed in Sijil Tinggi Agama Malaysia (STAM) with a minimum grade of Maqbul and a credit in English at SPM or its equivalent OR
- Passed UEC with a minimum of grade B in 3 subjects OR
- Passed in SKM level 3 and pass SPM with a credit in English OR
- A Certificate or its equivalent and a credit in English at SPM/O-Level OR
- A Certificate in Media and Communication or its equivalent AND
- Passed an interview(online/vitual/conventional) OR submission of student’s portfolio to be determined by HEP as required.
English Proficiency Requirement for International students
Either one of these :
- IELTS 4.0
- TOEFL iBT 30-31
- TOEFL Essentials (Online) 5
- PTE 36 (Pearson Test of English) Academic/PTE Academic (Online)
-
CAE 140 (Cambridge Advance English)
-
CPE 140 (Cambridge Proficiency English)
-
CFE 140(Cambridge First English)
-
Linguaskill 140
- MUET Band 3
-
ELS – CIEP 106 (Certified Intensive English Programme)
