Overview
Apply your understanding of marketing theories to real-world business challenges. Our International Marketing MSc addresses the rapidly developing areas of:
- global communication and brand management
- customer relationship management
- marketing ethics
- digital marketing
- industrial marketing
Organisations are becoming aware of the importance of understanding what their customers want. They also see the necessity to develop products and services that meet their needs and aspirations.
This course consists of marketing-orientated modules with a strong commercial focus. It enables you to:
- develop a theoretical understanding of the discipline
- test applicability of both well-established and newly-introduced marketing concepts in different contexts
Taking a marketing-led approach, you’ll learn how to:
- create competitive business advantages
- build brand loyalty
- understand the ethical issues and implications associated with your decisions
This is a ‘conversion course’. It is for graduates of disciplines other than marketing who wish to enter marketing as a career.
Important information
We’ve highlighted important information about your course. Please take note of any deadlines.
Your course and study experience – disclaimers and terms and conditions
Please rest assured we make all reasonable efforts to provide you with the programmes, services and facilities described. However, it may be necessary to make changes due to significant disruption, for example in response to Covid-19.
View our Academic experience page, which gives information about your Newcastle University study experience for the academic year 2024-25.
See our terms and conditions and student complaints information, which gives details of circumstances that may lead to changes to programmes, modules or University services.
What you’ll learn
Our degree specialises in marketing in an international context. It consists of marketing-orientated modules. These modules have a strong commercial focus.
There is a global perspective throughout. You’ll develop an in-depth understanding of international marketing practices. You’ll consider them from a strategic and tactical perspective.
Taking a market-led approach, you will:
- gain fundamental knowledge
- understand concepts and theories
- learn professional marketing techniques
- develop skills to deal with international marketing issues
- conduct market research to understand consumer behaviour and business market performance
Modules
You will study modules on this course. A module is a unit of a course with its own approved aims and outcomes and assessment methods.
Course content changes
Module information is intended to provide an example of what you will study.
Our teaching is informed by research. Course content changes periodically to reflect developments in the discipline, the requirements of external bodies and partners, and student feedback.
Full details of the modules on offer will be published through the Programme Regulations and Specifications ahead of each academic year. This usually happens in May.
To find out more please see our terms and conditions.
Optional modules availability
Some courses have optional modules. Student demand for optional modules may affect availability.
International Marketing MSc modules
| Optional Modules | Credits |
|---|---|
| Customer Relationship Management | 10 |
| Marketing Analytics | 10 |
| Industrial Marketing | 10 |
Semester of Exchange
If you successfully pass all taught elements of the course, you may be eligible to take part in a semester of study abroad at one of the Business School’s exchange partner institutions.
How you’ll learn
The course is modular, comprising 180 credits.
Depending on your modules, you’ll be assessed through a combination of:
- Case study
- Computer assessment
- Design or creative project
- Dissertation
- Essay
- Lab exercise
- Professional skills assessments
- Oral presentation
- Report
- Research proposal
- Written examination
- Written exercise
Additional assessment information
You’ll choose a dissertation format, this is either:
- a client-led engagement project; or
- a traditional research dissertation
Your teaching and learning is also supported by Canvas. Canvas is a Virtual Learning Environment. You’ll use Canvas to submit your assignments and access your:
- module handbooks
- course materials
- groups
- course announcements and notifications
- written feedback
Throughout your studies, you’ll have access to support from:
- peers
- academics
- personal tutors
- our University Student Services Team
- student representatives
You’ll also be assigned an academic member of staff. They will be your personal tutor throughout your time with us. They can help with academic and personal issues.
View profiles of the module leaders for this course:
Your development
Professional skills
Build your experience and demonstrate your value to employers with practical marketing experience. You’ll have exposure to industry through modules and a regional marketing competition.
Your future
Graduate destinations
Graduates from this course have undertaken various roles, including:
- marketing manager
- marketing and design executive
- digital account manager
- assistant brand manager
- research and insight adviser
- public relations officer
- communications specialist
- head of HR division
- market research associate
- channel development manager
- key account manager
Careers
This course prepares you for a wide range of careers with employers, such as:
- Royal Bank of Scotland
- Coca-Cola HBC
- Grolsch Brewery
- Nigel Wright Consultancy
- Johnson & Johnson
- Mitsubishi Motors Corporation
- Dongfeng Nissan
Careers support
Access the largest professional international marketing networks. We’ll provide you with the resources, training and support you’ll need throughout your marketing career.
Gain a route to certified member status of the Market Research Society (MRS), without any further exams (subject to work experience). Our course is one of only six in the UK to achieve MRS status.
Undertake further study for a Chartered Institute of Marketing (CIM) qualification. Once you graduate you will gain exemptions against their qualifications.
Our Careers Service
Our award-winning Careers Service is one of the largest and best in the country, and we have strong links with employers. We provide an extensive range of opportunities to all students through our ncl+ initiative.
Quality and ranking
- Global Top 170 University – Times Higher Education World University Rankings 2024
- Top 35 for Employability – QS Business Masters Rankings: Marketing 2025
- Top 70 for Master’s in Marketing – QS Business Master’s Rankings: Marketing 2025
- 42% of our research is classified as 4* world-leading research – Research Excellence Framework 2021
- 65% increase in research power since 2014 – Research Excellence Framework 2021
- Global Top 130 University – QS World University Rankings 2025
- Global Top 170 University – Times Higher Education World University Rankings 2024
- Top 25 in the UK and Top 100 in the world for sustainable development – Times Higher Education Impact Rankings 2024
Professional accreditation and recognition
Newcastle University Business School accreditation
Newcastle University Business School is accredited by the:
- Association to Advance Collegiate Schools of Business (AACSB)
- European Quality Improvement System (EQUIS)
- Association of MBAs (AMBA)
Only 1% of business schools worldwide hold this triple crown. Our accreditations reflect the investments we make for our students through providing a high quality teaching environment, innovative programming and active engagement with industry.
Chartered Institute of Marketing (CIM)
This course is approved and accredited by the Chartered Institute of Marketing (CIM), the leading professional body for marketers. CIM accreditation reassures potential employers that our graduates have an excellent grounding in all the main aspects of marketing. It also accelerates the process of gaining a high-level CIM qualification for those who go on to pursue a career in marketing.
Successful graduates can undertake further study for a CIM qualification at the highest possible entry level, namely the Chartered Postgraduate Diploma in Marketing.
In itself the course does not provide a CIM qualification or membership, this is dependent on relevant work experience.
Market Research Society (MRS)
Our course is one of six in the UK to achieve Market Research Society (MRS) accreditation. The accreditation offers a route to certified member status of the MRS without any further exams subject to work experience.
All professional accreditations are reviewed regularly by their professional body
Recognition of professional qualifications outside of the UK
From 1 January 2021 there is an update to the way professional qualifications are recognised by countries outside of the UK
Facilities
Newcastle University Business School is one of the largest Schools in the University. We have over 3,500 students representing over 80 nationalities. This valuable network extends beyond our current students to include:
- regional, national and international leaders
- over 34,000 alumni in our network, spanning over 150 countries
- leading professionals and practitioners from industry
The Business School is the gateway to Newcastle Helix – an innovation hub and community that brings together industry leaders, businesses and top researchers.
Our facilities include:
- flexible conference room with panoramic views across the city
- Wi-Fi enabled connectivity throughout the building, including three computer clusters housing over 120 PCs
- four large lecture theatres and over 25 seminar and teaching spaces, providing comfortable teaching and group study space
- dedicated Student Hub and Quiet Space, providing a balanced mix of study space for group work or quiet, individual study
- contemporary café
- employability hub to support your career aspirations
- Bloomberg Room to give you a real feel for the trading room floor
- Experimental and Behavioural Economics Lab, a state-of-the-art research facility for conducting studies in experimental economics and economic psychology
The Frederick Douglass Centre at Newcastle Helix also offers further study and learning spaces. This includes a 750 seat auditorium – the largest in the University.
Entry requirements
The entrance requirements below apply to 2025 entry.
Academic entry requirements
A 2:1 honours degree, or international equivalent, in any subject.
