In 2000, a group of professionals started a business consulting company, focusing on training today’s leaders to be super leaders through team building, activity-based consulting. They enabled individuals to move beyond their comfort zone and achieve real performance improvement. They decided to transfer their knowledge of business management to the classroom.
Long Story Short
The founders of International American University (IAU) observed the growth of private colleges and universities in the 90s and 2000s. Being working students themselves, they realized that private degree-granting institutions played a very important role in educating the mature, working student, also known as the “professional student.” With the establishment of so many distance-learning schools since the 1990s, what would make IAU unique? It was a question that the founders asked themselves and they eventually found an answer. The idea was to create a school that encourages an inclusive community, offers the same academic rigor as a larger school, hires and retains experienced instructors, offers flexible class offerings, and provides quality student services. To align the institution with the Christian values and principles of its founders, the challenge was to keep costs reasonably affordable to make education available to all.
Rather than focus on the domestic American market with so much competition, the founders saw its potential market with international students who did not have access to a flexible, quality, affordable American education. IAU’s international niche market was two-fold – the F-1 visa international student and the foreign international student.
