With a double major in management and marketing, you’ll gain a versatile skill set that prepares you to excel in any organisation, from small enterprises to large corporations, not-for-profits, or government bodies. You’ll learn how to lead teams, manage resources, and solve complex problems, while also developing the creativity to design impactful marketing strategies.
The management units equip you with practical abilities like handling budgets, driving projects, and fostering innovation. The marketing units sharpen your skills in consumer research, digital marketing, and strategic promotion, allowing you to effectively connect with audiences and influence business decisions.
This combination empowers you to understand both organisational dynamics and the marketplace, providing a holistic view of business operations. By bridging management and marketing, you’ll be ready to drive growth and innovation, giving you a competitive edge in today’s ever-changing business landscape.
Entry requirements
Minimum English language entry requirements
| Qualification | Score |
| International English Language Testing System (IELTS) | Overall 6.0 (no individual band below 6.0) |
| Test of English as a Foreign Language (TOEFL) | 79 (band minimum W-21, L-13, R-13, S-18) |
| SPM 1119 English | C |
| GCE ‘A’ Level | E |
| GCE ‘O’ Level | C |
Cut-off scores
| Qualification | Score |
| GCE-A Level/STPM (best of 3 subjects) | 5 |
| UEC (best of 5 selected subjects) | 15 |
| HKDSE | 15 |
| IB | 24 |
| Ontario Gr | 60 |
| ATAR (WACE/SACE/HSC/VCE/AUSMAT/SAM/MUFY) | 70 |
| WAUFP (CPS) | 54 |
| India/Pakistan | 65% |
| Sri Lanka | 5 |
Cut-off scores key:
GCE : General Certificate of Education
STPM : Sijil Tinggi Persekolahan Malaysia
IB : International Baccalaureate
ATAR : Australian Tertiary Admission Rank – applicable to all Australian matriculation
HKDSE : Hong Kong Diploma of Secondary Education
India : Includes All India Senior School Certificate awarded by The Central Board of Secondary School Education (CBSE), Indian School Certificate (ISC) awarded by the Council for the Indian School Certificate Examinations (CISCE), Higher School Certificate (HSC) awarded by one of the State Secondary School Boards. Certificates awarded by the CBSE and the CISCE are generally considered to represent a higher level of achievement than state certificates.
Sri Lanka : GCE ‘A’ level issued by the Department of Examinations
Score Conversion for Advanced level/GCE/GCSE:
Grades awarded from 2010 onwards: A*=6, A=5, B=4, C=3, D=2, E=1
Grades awarded up to 2009: A=5, B=4, C=3, D=2, E=1
AS Levels equal half of that of an Advanced Level, e.g. 3 points for an A*, 2.5 points for an A (prior to 2010)
Subject Grades Conversion for STPM : A=5, A- =4, B+ =4, B=3, B- =2, C+ = 2, C=1
Note: scores for individual prerequisites may be taken into consideration for assessment purposes.
Course Prerequisites
Mathematics desirable
Professional recognition
Graduates may seek membership of professional bodies such as:
- Australian Marketing Institute
- Australian Institute of Management
- Australian Institute of Training and Development Relations Society of WA
- Australian Institute of Office Professionals
- The Communications Council
- Public Relations Institute of Australia
- International Advertising Association
Credit for previous study
Diploma applications will be treated on case to case basis.
Career opportunities
- Management Consultant, Officer Administrator, General Manager, Product Manager, Business Development Officer, Industrial Relations Officer, Operations Officer, Purchasing Officer, Executive Assistant, Retail Manager, Service Delivery Manager
- Marketing Officer, Market Researcher, Events Coordinator, Fundraising Coordinator, Market Research Analyst, Product Manager, Online Marketing Specialist, Marketing Communications Manager, Advertising Professional, Brand Manager, Direct Marketer, Marketing Executive, New Product Developer, Publications Officer, Sports Marketing Executive
Course structure
| Unit name | Prerequisite(s) |
|---|---|
| Year 1 Semester 1 | |
| Financial Decision Making | NIL |
| Markets and Legal Frameworks | NIL |
| Communication, Culture and Indigenous Perspectives in Business | NIL |
| Strategic Career Design | NIL |
| Year 1 Semester 2 | |
| Analytics for Decision Making | NIL |
| Organisational Behaviour | NIL |
| Optional unit (refer to optional units list below) | NIL |
| Consumer Behaviour | NIL |
| Year 2 Semester 1 | |
| Business and Sustainable Development | Successful completion of 100 credit points |
| Marketing Across Borders | Successful completion of 200 credit points |
| Managing Social Media Platforms | NIL |
| Safety and Environmental Health Law, OR | Successful completion of 100 credit points |
| Human Resource Management Introduction | Successful completion of 100 credit points |
| Year 2 Semester 2 | |
| International Management | Successful completion of 100 credit points |
| Entrepreneurship | Successful completion of 100 credit points |
| Marketing Intelligence | Consumer Behaviour |
| Digital Marketing and E-Commerce | NIL |
| Year 3 Semester 1 | |
| Managing Change | Successful completion of 300 credit points |
| Strategic Management | Successful completion of 300 credit points |
| Services Marketing | Successful completion of 400 credit points |
| Creating Content and Marketing Briefs | Successful completion of 300 credit points |
| Year 3 Semester 2 | |
| Business Ethics | Successful completion of 200 credit points |
| Strategic Marketing | Successful completion of 375 credit points, AND Consumer Behaviour |
| Elective unit (choose from Commerce majors) | |
| Business Internship, OR | Successful completion of 300 credit points |
| Enhancing Your Business Mind, OR | Successful completion of 400 credit points |
| Business Study Tour | NIL |
| List of optional units | |
| Introductory Economics | |
| Introduction to Finance Principles | |
| Introduction to Business Information Systems | |
| Principles of Tourism, Hospitality and Events | |
| Discovering Marketing | |
| Hospitality Experience | |
