Overview
In a competitive world, graduates with the ability to add value to products and services have an edge over others. This programme is designed to provide students with a sound background in business, together with an understanding of marketing’s role within and between organisations.
In response to the exponential growth of computer technology, HELP has two new tracks for its marketing major — Digital Business track and E-Commerce track — to fulfil this Digital Transformation.
Graduates will also acquire decision-making skills and be innovative in their approach in problem-solving. They will gain critical thinking and communication skills to deal effectively with the changing business environment.
Why study Bachelor in Marketing (Honours) at HELP?
The Faculty of Business, Economics and Accounting is distinguished for the quality of its academic staff and the depth of its programmes and its close links with the industry.
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More than 40% of our lecturers have doctoral degrees in their specialised fields and most of our lecturers have more than 10 years of teaching experience at HELP University and substantial corporate work experience.
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The Industry Advisory Board ensures that the Business programmes offered by the faculty are relevant and meet the expectation of the industry.
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Our students have won various competitions such as CPA AustraliaKMPG Case Competition, CIMB ASEAN Stock Challenge, Maybank Go Ahead. Challenge, EY Young Tax Professional of the Year, OSK Stock Market Challenge and many others.
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Recognition accorded by world class universities, and accreditation from professional bodies
Programme Overview
Structure
Programme Details
- 3-year honours programme
- 33 subjects including a graduation project
- 14 weeks for full semester; 7 weeks for half semester
Year 1
9 COMPULSORY SUBJECTS
- ACC101 Financial Accounting 1
- ACC103 Management Accounting 1
- ECO101 Principles of Microeconomics
- ECO102 Principles of Macroeconomics
- ITC101 Information Technology for Business
- LAW101 Business Law
- MGT101 Principles of Management
- MKT101 Principles of Marketing
- QBM101 Business Statistics
Year 2 & 3
MARKETING (16 COMPULSORY SUBJECTS)
- FIN201 Business Finance
- HRM201 Managing Human Resources
- MGT212 Business Analytics for Decision Making
- MKT201 Consumer Behaviour
- MKT203 Distribution & Logistics Management
- MKT205 Sales Management
- MKT207 Product Management
- MKT209 Digital Marketing
- MGT301 Operations Management
- MKT301 Integrated Marketing Communications
- MKT302 Strategic Global Marketing
- MKT303 Marketing Research
- MKT304 Competitive Marketing Planning & Strategy
- MKT306 Services Marketing
- MKT311 Innovative Product Development and Management
- MGT400 Graduation Project
And choose 2 electives of 4-credit value from any Year 2 or Year 3 subjects***
*** Students have a choice of the digital marketing track, e-commerce track or the general marketing track. Please refer to the Faculty for further information.
Elective (Partial List)
- ACC201 Management Accounting 2
- ACC291 Islamic Bank Management
- ACC312 Reporting Framework & Accounting Practice
- BBA301 Human Resource Analytics
- BBA303 Marketing Analytics
- BKG301 Comparative Banking Structure
- BIP300 Business Internship Programme
- COM200 Managerial Communication
- ECO203 International Economics
- FIN203 Financial Institutions Instruments and Markets
- FIN204 Investment Analysis & Decision Making
- FIN206 Introduction to Technical Analysis & Trading
- FIN207 Mergers & Acquisitions
- FIN301 Corporate Finance
- ITC201 Principles of Web Design
- ITC304 Digital Payment and Security
- LAW201 Company Law
- LAW305 International Business Law
- LAW311 Cyberlaw & Ethics
- MAT201 Business Mathematics
- MGT200 Small Business Management
- MGT201 Organisational Behaviour
- MGT202 E-Business
- MGT204 Asian Entrepreneurship & Innovation
- MGT205 Asian Business Environment
- MGT209 Production & Logistics Management
- MGT211 E-Commerce
- MGT300 Managing People across Cultures
- MGT302 Change Management
- MGT303 Corporate Policy & Strategy
- MGT304 Strategic International Business Management
- MGT305 Business Ethics & Social Responsibility
- MGT312 E-Commerce Strategies
- MKT206 Retail Managementv
- MKT208 Brand Management
- MKT212 Social Media Marketing
- MKT213 Mobile Marketing
- MKT301 Integrated Marketing Communications
- MKT302 Strategic Global Marketing
- MKT305 Strategic Marketing Relationship
- MKT307 Environmental Marketing
- MKT308 B2B Marketing
- MKT313 Digital Product Management
- MKT314 Search Marketing
- QBM201 Advanced Business Statistics
MPU
4 COMPULSORY MPU SUBJECTSÂ MPU1 (CHOOSE 2 SUBJECTS)
- MPU3183 Penghayatan Etika dan Peradaban
- MPU3193 Falsafah dan Isu Semasa
- MPU3143 Bahasa Melayu Komunikasi 2 (International students)
MPU2 / MPU3
- MPU3213 Bahasa Kebangsaan A***
- MPU3373 A*Gen Careers in Malaysia & Beyond
*** For Malaysian students without a credit in SPM Bahasa Melayu.MPU4 (CHOOSE 1)
- MPU3412 Co-curriculum – Sports 2
- MPU3432 Co-curriculum – Event Management 2
Assessment
MOST SUBJECTS FOLLOW THE ASSESSMENT PATTERN BELOW:
Continuous assessment – 40%
Final assessment – 60%
Entry Requirements
Applicants must have one of the following Entry requirements:
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- Matriculation/Foundation or its equivalent Minimum CGPA of 2.00 out of 4.00**
- Diploma (Level 4, MQF):Â Minimum CGPA 2.00 out of 4.00
- STPM:Â Minimum Grade C (GP 2.0) in any TWO subjects
- Advanced Diploma (Level 5, MQF):Â Minimum CGPA of 2.00 out of 4.00
- Sijil Tinggi Agama Malaysia (STAM):Â Minimum grade of Jayyid (good)
- Diploma Kemahiran Malaysia (DKM) / Diploma Vokasional Malaysia (DVM): Subjected to Senate / Academic Board’s approval
- Diploma Lanjutan Kemahiran Malaysia (DLKM): Subjected to Senate / Academic Board’s approval
- A-Level:Â 2 passes
- Senior Middle 3 (UEC): 5 B’s***
- CPU:Â 5 passes with a minimum average of 50%
- Australian Matriculation Programmes:Â University Aggregate of 50% or ATAR score of at least 50 for various programmes
- Equivalent qualification
* *The stated qualifications need to be supported with a pass in Mathematics, English, Sejarah and Bahasa Melayu at SPM level.
***Please refer to the Faculty of Business, Economics and Accounting on the Mathematics and English requirement.
- ENGLISH REQUIREMENTÂ (International Students):Â Minimum IELTS 5.5 or equivalent International English Language qualification
Career Pathways
Here are the career pathways for graduates who complete the Bachelor in Marketing (Honours) programme. The graduates can further their studies and do a postgraduate degree to further unlock more career pathways.
Possible Career Pathways
- Marketing
- Social Media Manager
- Chief Marketing Officer
- PR Manager
- Brand Manager
- Content Marketing
- Digital Marketing
- Advertising
- Event Marketing
- Sales Manager
- Analyst
- Promotions Manager
- Media Producer
