Overview
Is Graphic Design (Advertising) Degree for You?
In today’s rapidly evolving digital landscape, a Bachelors of Art in Graphic Design Degree with a specialisation in Advertising is crucial for those aiming to excel in the advertising and visual communications field. Our graphic design degree is designed to provide students with the vital skills needed for success in the dynamic world of advertising, enabling the creation of compelling and impactful advertising campaigns for various media platforms.
This degree teaches students to master the digital age’s complexities while focusing on user experience (UX) design, emphasising on integrated campaigns, data-driven strategies, and user-centred design. With a curriculum that fosters multi-platform skill mastery, proficiency in industry-standard tools, and ethical advertising practices, students are well-prepared to adapt to new technologies, collaborate effectively, and pursue entrepreneurial ventures in the design and advertising sectors. This Graphic Design degree balances traditional design principles with the latest digital technologies, preparing graduates to significantly influence the digital advertising landscape.
Career Impact
Career Prospect
As students acquire the necessary skills and knowledge from our Graphic Design degree, they can venture into careers, such as:
- Digital Designer
- Art Director
- UI/UX Designer
- Motion Graphics Designer
- Social Media Content Creator
- Visual Content Strategist
- Digital Marketing Specialist
- E-commerce Designer
- Creative Consultant
- Brand Identity Designer
- Content Creator
- Interactive Media Designer
- Digital Illustrator
- VR Designer
- AR Specialist
- User Researcher
- Content Marketing Strategist
- Freelancer/Entrepreneur
- Educator
- Creative Director
Career Organisation
Holders of a Graphic Design degree find opportunities in a wide array of organisations such as:
- Advertising Agencies
- Design Studios
- Digital Marketing Agencies
- Creative Departments of Companies
- Media Production Companies
- Interactive Agencies
- E-commerce Companies
- Social Media Agencies
- Web Development Firms
- Animation Studios
- Video Production Companies
- Branding and Identity Agencies
- Public Relations Firms
- Marketing Departments
- Tech Startups
- Publishing Houses
- Educational Institutions
- Nonprofit Organizations
- Event Management Companies
- Freelance or Self-Employed
Course Structure
Course Description
The Bachelor of Arts (Hons) in Graphic Design (Advertising) is a comprehensive 3-year programme designed to teach students effective visual communication through design. Covering essential topics like logos, layouts, and design principles, the course prepares students to create aesthetically pleasing designs that communicate messages effectively. It also focuses on adapting design work for the digital realm, ensuring that students are ready for the industry’s current demands.
Students are graded based on assignments (30%), projects and presentations (30%), and a final project portfolio (40%).
Course Training and Practical
• Hands-on Workshops
• Design Challenges
• Industry Collaboration
• Portfolio Development
• Critique Sessions
• Guest Lectures
• Field Trips
Year 1
- History of Design
- Fundamentals of Digital Arts
- Creative Studies
- Basic Drawing
- Design Fundamental
- Digital Illustration
- Digital Drawing
- Creative Typography
- Digital Photography
- Colour Studies
Year 2
- Consumer Behaviour
- Creative Copywriting
- Branding Design
- Layout and Composition
- Computer Graphic, Visualisation and Animation
- Digital Advertising
- Project Management
- Advertising Campaigns
- Graphic Design Theory and Practice
- Content Development & Entrepreneurship
- Advertising Ethics
- Advertising Analytics
Year 3
- Media Planning and Buying
- Advertising Design
- Art Direction
- Project 1 (Proposal)
- Project 2 (Final Project)
- Industrial Training
The Experience
Who is teaching?
Students are taught by:
- Lecturers employed by UoC
- Design Educators
- Advertising Professionals
- Digital Media Specialists
- Guest Speakers
- Media Planning and Analytics Professionals
With the following teaching and learning methods:
- Lectures and Seminars
- Workshops and Practical Sessions
- Guest Lectures and Industry Talks
- Internships and Industry Placements
- Field Trips and Site Visits
- Online Learning Platforms
On Campus Learning
Off Campus Learning
• Advertising Agencies
• Design Studios
• Industry Events
• Client Collaborations
• Internships
• Networking Events
• Field Research
• Collaborative Projects
• Guest Speaker Events
• Community Engagement
Solve World Challenges
Graduates with a Bachelor of Arts in Graphic Design majoring in Advertising are uniquely positioned to address global challenges through creative solutions. By crafting impactful visuals and campaigns, they can raise awareness on critical issues such as climate change and inequality, advocate for change, and promote sustainability. Their skills are essential in crisis communication, preserving cultures, promoting health, and driving social change. Through creativity, graduates can contribute to a better world by designing materials that educate, advocate, and engage people globally.
Entry Requirement
Qualification
Requirement
A pass in STPM with a minimum of Grade C (GP 2.00) in any 2 subjects or its equivalent.
A pass in A-Level with a minimum of Grade D in any 2 subjects.
A pass in STAM with a minimum grade of Jayyid, or its equivalent.
A Certificate in Matriculation or Foundation with a minimum CGPA of 2.00 or its equivalent.
A Diploma (Level 4, MQF) with a minimum CGPA of 2.00 or its equivalent.
A pass in Diploma Kemahiran Malaysia (DKM) / Diploma Lanjutan Kemahiran Malaysia (DLKM) / Diploma Vokasional Malaysia (DVM) in suitable fields with a minimum CGPA of 2.50 subjected to University’s approval.
A pass in DKM/DLKM /DVM with a minimum CGPA of 2.00 with at least 2 years working experience in a related discipline.
Other relevant equivalent qualifications recognised by the Malaysian Government, acceptable to the University.
Achieve a minimum score of Band 3 in MUET or equivalent.
Prerequisites
Requirement
Pass an interview OR submission of portfolio determined by the University as required.
