The Bachelor of Arts (Honours) Digital Media programme liberates the concept of digital and new media, providing students with a hands-on learning experience of being in the new media space.
Through courses that provide an in-depth understanding of the phrase “New Mass Communication”, the programme aims to produce digital and new media professionals who are innovative, responsible, and capable of promoting change in the world of content services.
Programme Structure
Programme can be completed in 3 Years.
Year 1
- Academic Writing
- Media Ethics
- Digital Images
- Digital Media and Society
- Digital Storytelling
- Introduction to Advertising
- Introduction to Broadcasting
- Introduction to Digital Media
- Introduction to Journalism
- Introduction to Mass Communication
- Principles of Public Relation
Year 2
- Advanced Photography
- Data Journalism
- Digital Event Management
- Digital Methods
- Digital Publicity and Media Relations
- Interactive Advertising
- Strategic Digital Communication
Year 3
- Advanced Video Production
- Development Communication in the Digital Era
- Digital Media Management
- Digital Portfolio 1
- Digital Portfolio 2
- Digital Post Production
- Documentary Film Production
Internship
Electives (choose two)
- Animation Creativity
- Foundations of Business
- Foundations of Marketing
- Radio and Podcast
- Web Design and Development with Multimedia
- Introduction to E-Sports
- Commentary on E-Sports Events
- E-Sports Club Operations and Management
MPU Subjects
Compulsory
- Appreciation of Ethics and Civilisations (Local Students) / Communicating in Malay 2 (International Students)
- Philosophy and Current Issues
- Integrity and Anti-Corruption
- Community Service
- Bahasa Kebangsaan A*
Electives (choose one)
- Corporate Social Responsibility
- Design Thinking
- Presentation Skills
* For Malaysian students who do not have a credit in SPM BM.
Entry Requirements
Requirements depend on your entry level. Expand for more details.
| Entry Level | Entry Requirements |
|---|---|
| Foundation | Completion of Foundation Programme, credit in English at SPM level |
| UEC | 5Bs including English |
| STPM | Grade C in 2 subjects or CGPA 2.00, credit in English at SPM level |
| A-Level | 2 Grade Ds in 2 subjects or CGPA 2.00, credit in English at SPM level |
| SACE | 5 subjects with ATAR of 55 and a credit in English at SPM level or its equivalent |
| NSW (HSC) | 10 units of ATAR of 55 and a credit in English at SPM level or its equivalent |
| Australian Year 12 | 4 or 5 subjects with ATAR or 55 anda credit in English at SPM level or its equivalent |
| Australian Degree Transfer Programme (ADTP) | Completion of ADTP |
| Matriculation/Pre-University | Completion of Matriculation/Pre-University programme with minimum CGPA of 2.0, credit in English at SPM level |
| Diploma | Completion of Diploma in relevant fields with minimum CGPA of 2.0, credit in English at SPM level |
| Others | Equivalent qualifications as recognised by the Malaysian Government |
Note: International students are subject to meet entry requirements that reflect similar qualifications and experience as stated above.
To find country-specific entry requirements visit our international entry requirement page
Career Opportunities
Explore your career possibilities.
Digital Media Photographer, Video Editor, Social Media Specialist, Digital Content Creators, Digital Advertisers, Digital PR Professionals, Digital Storyteller
