Programme Overview:
(Hons] of Business Administration offers you a wealth of knowledge, acquisition of competent skills, and professional development to succeed in the global business workforce. The course that we provide prepares you for the real practice. You will be equipped with a solid foundation in the core business skills, as well as other essential areas of study. ALFA University College will closely monitor your commitment for a three-year-study and assist you to graduate with flying colors. The additional focus on hands-on education will not only improve your intellectual competency but boost your analytical aptitudes in a variety of abilities both in the soft and hard skills. It too, enhances the development of leadership and interpersonal skills in you. Our Bachelor (Hons) of Business Administration is a bridging program to thousands of opportunities in the business arena.
Course Outlines
Year 1
SEMESTER 1
- Falsafah Dan Isu Semasa (L| / Bahasa Melayu Komunikasi 2 (1) (MPU)
- Penghayatan Etika dan Peradaban (MPU)
- Introduction to Information Technology
SEMESTER 2
- Leadership Skills and Human Relation (MPU)
- Communicative English
- Entrepreneurship
- Principles of Management
- Principles of Marketing
- Introduction to Accounting
SEMESTER 3
- Business Communication
- Introduction to Financial Accounting
- Business Mathematics
- Microeconomics
- Organizational Behaviour
- Technical Writing
- Public Speaking
Year 2
SEMESTER 4
- Community Service
- Business Ethics
- Business Organization
SEMESTER 5
- Strategic Management
- Human Resource Management
- International Business Management
- Macroeconomics
- Marketing Management
- Company Law
SEMESTER 6
- Business Law
- E-Commerce
- Management Information System
- Project Management
- Business Research Methods
- Event Management
- Public Relation
Year 3
SEMESTER 7
- Consumer Behaviour
- Customer Relationship Management
- Integrated Marketing Communication
- Marketing Research
- International Marketing
SEMESTER 8
- Production & Operation Management
- Total Quality Management
- Quantitative Methods
- Multinational Enterprise
- Sociology
- Bachelor’s Thesis
SEMESTER 9
- Industrial Training
Entry Requirements
- Completed STPM or equivalent with minimum CGPA 2.00 / get C in 2 subjects. Pass in Math & Bl in SPM;OR
- Completed UEC with minimum Bin 5 subjects including Math & BI;OR
- Completed STAM with a minimum grade of JAYYID, and a Pass in Mathematics and English at SPM Level;bOR
- Completed A-Level / Foundation / Matriculation / Diploma / Advanced Diploma / Level 4 of Malaysian Skill Certificate or equivalent with minimum CGPA 2.00.
*International Students are required to achieve a minimum score of 5.5 for IELTS OR its equivalent.
Career Opportunities
- Entrepreneur
- Business Consultant
- Business Development
- Financial Advisor Operations
- Manager
- Human Resources Manager
- Marketing Manager
- Digital Marketing Manager
