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About APU
Why choose APU?
Malaysia’s Premier Digital Tech University
No.1 for International Students in Malaysia (QS World University Ranking 2025)
5-Star Excellence Rating (SETARA)
100% Employability Rate
Ranked No.16 for International Students in the World
More than 80,000 Graduates & AlumniDual Degree
APU-DMU Dual Degree Programme
Students who are under Bachelor’s Degree Programme will have the option to opt-in for the APU-DMU Dual Degree Scheme. Under this Scheme, students will receive 2 Degree Certificates & Transcripts upon graduation: 1 from Asia Pacific University (APU), Malaysia and 1 from De Montfort University (DMU), UK.Learn MoreAccreditation
More than just a Business Management Degree
You have the exciting opportunity of enrolling for the APU-CMI Dual Accreditation by registering for a qualification through APU. Students under Bachelor of Arts (Honours) in Business Management with a specialism in E-Business will have the option to also opt-in for a CMI L5 Certificate in Management and Leadership which will be awarded subject to moderation by CMI.
Learn More
APU is an approved partner of the Digital Marketing Institute (DMI).Highly acclaimed and globally recognised across the digital marketing sector, the Digital Marketing Institute (DMI) is the gold standard in digital marketing certification and works to support today’s marketers in achieving their full professional potential. DMI is the world’s leading provider in Digital Marketing Courses, with a proven track record in transforming the skills of digital professionals to help build successful careers and promote continuous learning, to shape the workforce of the future.
Learn MoreAPU’s Bachelor of Arts (Honours) in Business Management with a specialism in E-Business degree is designed to provide you an edge with the latest technologies that are in line with the Industrial Revolution 4.0.
Learn MoreUpon completion of one of the above degree(s), you will gain added advantage with a Certificate of Participation in the SAP University Alliances.
Learn MoreRequirements
Entry Requirements
General RequirementsDirect Entry to Level 1 of the DegreeSTPM- 2 Passes in STPM with a minimum Grade C (GP 2.0) and a Pass in English and Mathematics at SPM Level or its equivalent.
A-Level- 2 Passes (Grade A-D) in A-Level with a Pass in English and Mathematics at SPM/ O-Level/ IGCSE or its equivalent.
UEC- 5 Grade B’s in UEC with a Pass in Mathematics and English.
Matriculation/ Foundation- Passed Foundation programme (minimum CGPA of 2.0).
Entry to Level 2 of the DegreeDiploma- Successful completion of the APU Diploma or
- Successful completion of studies in another recognised institute with academic credits equivalent to Level 1 of an Honours Degree
(Subject to the approval of the APU Academic Board)* The requirement to pass Mathematics and English subjects at STPM, A-Level and UEC can be waived should the qualifications contain Mathematics and English subjects with equivalent/higher achievement.Note: The above entry requirements may differ for specific programmes based on the latest programme standards published by Malaysian Qualifications Agency (MQA). The qualification and entry requirements for the programmes will be determined based on the “Comparison List of Equivalency of International Qualifications with SPM (O-Levels equivalent) and STPM (A-Levels equivalent)” published by Malaysian Qualifications Agency (MQA).
English RequirementsInternational Students- IELTS : 5.5
- TOEFL IBT : 46
- Pearson (PTE) : 51
- MUET : Band 4
For more information please click HERE
Programme OutlineWhat We Teach
This programme is specifically designed to provide students with:
- An understanding of the context, nature, role and significance of e-business activities as undertaken by managers in a range of organisations.
- A comprehensive understanding and application of creating, funding and managing Internet businesses in a dynamic business world.
- Exposure to theoretical and practical issues of conducting business over the internet and the Web.
- A wide-range of employment skills such as critical thinking, problem solving and interpretive skills, effective written and oral communication, using IT in business applications, and the ability to conduct research into e-business issues.
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Degree Level 1
Students will gain basic understanding of the context within which business operate – Management, Law, Accounting, Economics, Entrepreneurship and Marketing. We will also expose them towards business & communication skills, computing & IT skills and quantitative skills, independent learning. All Business Management programmes have a common first year so that they will get a solid grounding in business management theories and practices.
Common Modules
- Introduction to Management
- Digital Thinking and Innovation
- Quantitative Skills
- Business and Communications Skills
- Business Economics
- People Management
- Accounting Skills
- Marketing
- Business Law
- Fundamentals of Entrepreneurship
Degree Level 2
Students will be exposed to more advanced level of curriculum including behavioural science, business ethics & governance, critical thinking in management, and creativity and innovation. Besides, they will also specialise in the areas of e-business management, e-commerce and e-marketing. In-depth understanding in functional management in various areas will be developed as well. They will gain further understanding of core business processes through the industry-l eading software supported by SAP. We will further nurture their independent learning to prepare them for the workplace and for further researches.
Common Modules
- Behavioural Science in Organisation
- Operations Management
- Innovation Process
- Business Ethics and Governance
- Business Research Methods
- Delivering Customer Value
- Enterprise Resource Planning with SAP Platform
Specialised Modules
- E-Business Management
- Social Media & Communication
- E-Commerce
- Digital Marketing
Elective Modules (Choose 1)
- Managing Finance OR Financial Management
Internship (16 Weeks)
Students will undertake an Internship/Industrial Training for a minimum period of 16 weeks to prepare them for a smooth transition from the classroom to the working environment.
Degree Level 3
Students will make use of their previous studies and industrial experience to extend your familiarity in tackling more practical and modern issues of e-Business ecosystem, such as search engine optimisation and techniques, understanding of e-business system operations and more. Leadership and strategic management skills will be taught, with aims to groom them as a business leader. A final year project requires them to explore a topic individually – they will demonstrate their academic and practical aspects of their ability in the chosen area of study.
Common Modules
- Strategic Management
- Venture Building
Specialised Modules
- Digital Strategy and Analytics
- Managing Change
- Investigations in Business Management
- Contemporary Management
- E-Business Procurement
- Enabling Technologies for Digital Marketing
- Global Marketing
- Business Management Project
Elective Modules (Choose 2)
- Corporate Finance OR Building Customer Relationship
- Integrated Marketing Communications OR Retail Marketing Management
MQA Compulsory Subjects*
- Appreciation of Ethics and Civilisation (M’sian Students)
- Malay Communication Language (Int’l Students)
- Philosophy and Current Issues
- Workplace Professional Skills
- Integrity and Anti-corruption
- Co-Curriculum
(*All students are required to successfully complete these modules as stipulated by the Malaysian Qualification Agency.)
Note: The specialism will appear only in the academic transcript.
