Become an invaluable asset to any business by developing a thorough understanding of marketing to identify, attract and satisfy customer requirements profitably.
- Get access to innovative business programmes via international faculty, overseas guest lecturers and live lecture conferencing
- Undergo a comprehensive learning experience that sets you apart in the job market.
- Boost your employability with exposure to real industry projects and practical learning experience
- Opportunity for students to participate in the Semester Abroad Programme (SAP)
Programme Structure
Programme can be completed in 3 Years.
Year 1
- Economics for Business
- English for Business Studies 1
- English for Business Studies 2
- Essentials Skills in Marketing
- Preparing for Professional Success
- Principles of Marketing
- Introduction to Marketing Communications
- Content Creation
- Digital Landscape
- Understanding Data
Year 2
- Managing People
- Enhancing Employability in Marketing
- E-Portfolio and Employer Relations
- Consumer Behaviour
- Digital Marketing in Practice
- Marketing Insights, Analysis and Planning
- Social Media and Social Influence
- Marketing Research
- Innovation and Business Model Design
Year 3
- The Future of Marketing
- Branding and Communications Strategy
- Digital Venture Creation
- Global Marketing
- Agency Practice and Management
- Strategic Product Management
Electives**
Choose from the following
- Digital Economy and Integrated Marketing Communications OR
- Dissertation – Marketing
MPU Subjects
- Appreciation of Ethics and Civilisations (Local Students) / Communicating in Malay 2 (International Students)
- Bahasa Kebangsaan A*
- Community Service
- Integrity and Anti-Corruption
- Design Thinking
- Philosophy and Current Issues
* For Malaysian students who do not have a credit in SPM BM.
Fees
Fees are different for local and international students. Expand for more details.
| Campus | Local Students | International Students |
| INTI International College Subang | Approx. RM 81,340 | Approx. RM 81,340 |
Entry Requirements
Requirements depend on your entry level. Expand for more details.
| Entry Level | Entry Requirements Required by Partner University / School |
|---|---|
| STPM | A minimum of two passes at minimum Grade C+ (GP 2.33) and SPM grade C in Mathematics |
| A-level | A minimum of 2 full passes totalling 80 UCAS points and grade C in either SPM or O Level Mathematics |
| Foundation | Successful completion of a relevant Foundation / Pre-U programme to include Mathematics with CGPA 2.00, a credit in Mathematics and a credit in English at SPM/equivalent |
| UEC | 5Bs including at least a pass in Mathematics and a credit in English |
| SAM | Pass 5 subjects with ATAR 70%, a pass in English and Mathematics and no subject below 50% |
| NSW (HSC) | Minimum 10 units with UAI (ATAR) 70%, a pass in English and Mathematics and no subject below 50% |
| International Baccaulareate (IB) | Minimum 24 points with at least 4 points for SL English and 4 pts for SL Mathematics |
| CPU | Minimum 6 Year 12 passes with an average of 65% and pass in English and Mathematics at Grade 12 |
| Diploma | Successful completion of a relevant Diploma programme to include Mathematics with CGPA 2.00*, a credit in Mathematics and a credit in English at SPM / equivalent |
| Others | Equivalent qualifications to be assessed by the Head of Programme in liaison with the Hertfordshire Business School Admissions Tutor |
| Entry Level | English Requirements Required by Partner University / School |
|---|---|
| IELTS | Score of 6.0 (with no less than 5.5 in any band) |
| TOEFL | 72 with band scores of reading 18, writing 17, listening 17, speaking 20 |
| Cambridge English First | (also known as First Certificate in English) 169 overall with a minimum of 162 in each component |
| PTE | 59 with no less than 42 in any band |
| MUET | 4.0 |
| SPM | Grade C |
| An equivalent qualification in English Language |
**(1) Credit transfer are given based on module to module mapping according to standards / guidelines provided by MOHE / MQA and in consultation with the Admission Tutor in University of Hertfordshire.
(2) Have to recognised English language proficiency result.
Note:Â International students are subject to meet entry requirements that reflect similar qualifications and experience as stated above.
Campus Intakes
Offered at INTI International College Subang.
INTI International College Subang
- January
- April
- August
Note: International students are subject to placement guidelines. Please check with a student counsellor.
Career Opportunities
Explore your career possibilities.
You can launch your career in one of these fields:
- Brand Manager
- Product Manager
- Market Research Manager
- Customer Service Manager
- Sales Manager
Additional information
This syllabus has been designed to meet the requirements of professional bodies while giving students the competitive edge.
This syllabus has been designed to meet the requirements of professional bodies while giving students the competitive edge.
Students majoring in Marketing will be equipped with specialised knowledge and the necessary skills focus in 3 areas; Advertising, Business Analytics, and Digital Marketing. The programme emphasises a balance of theoretical and practical education to give students a better understanding of the industry.
