Nilai University’s B.B.A. (Hons) programme is a broad-based programme, which gives equal emphasis on all the various disciplines in the field of business. This programme is a carefully integrated combination of general education and business studies. You will be provided with a solid foundation in business and, upon graduation, will be trained to function in a comprehensive business environment. You will be exposed to a variety of business subjects such as Accounting, Business Law and Ethics. This programme is well suited for those seeking expertise in the general business and management area.
Entry Requirements
| STPM | A pass with a minimum Grade of C in any two (2) subjects and pass in Mathematics and English at the SPM level; or |
|---|---|
| A-Level | A pass with a minimum Grade D in any two (2) subjects and a pass in Mathematics at SPM level or its equivalent; or |
| UEC | A pass with a minimum Grade B in five (5) subjects and pass in Mathematics and English; or |
| STAM | A pass with minimum Grade of Jayyid (good) and a pass in Mathematics and English at the SPM level; or |
| Foundation / Matriculation | A pass with a minimum CGPA of 2.00; or |
| Diploma / Advanced Diploma (Level 4/5, MQF) | A pass with a minimum CGPA of 2.00; or its equivalent |
*The requirement to pass Mathematics at the SPM level can be waived when the qualifications contain Mathematics with an equivalent/ higher achievement.
*Malaysian students using English as the medium of instruction in their previous study or at least with Band 2 in MUET or equivalent can be exempted from a pass in English requirement.
*Those without a pass in Mathematics and/ or English at the SPM level or equivalent can be admitted but are required to attend special enhancement courses, which should be an SPM equivalent.
English Language Requirements* (for international student)
| MUET | 4.0 |
|---|---|
| IELTS | 5.5 |
| TOEFL | 8 (Ess OL) / 46 (iBT) |
| Pearson | 51 |
| Linguaskill | 160 |
| OET | 200 |
*International students with qualifications from educational systems where English language is the main medium of instruction are exempted from this requirement.
International students who do not fulfill the English Language Requirements may join the Intensive English Programme at Nilai University which builds their skills in the language and prepares them for the IELTS examination
Programme Module
Common Core
- Business Communication
- Business Ethics and Social Responsibility
- Essentials of Information Skills
- Foundation of Business
- Human Resource Management
- Introduction to Finance
- Introduction to Financial Accounting
- Introduction to Management Accounting
- Law for Business
- Principles of Management
- Principles of Marketing
- Principles of Macroeconomics
- Principles of Microeconomics
- Quantitative Methods for Business
Discipline Core
- Business Analytics
- Business Research Methods
- E-Commerce
- Entrepreneurship
- Financial Technology
- Human Resource Development
- International Business
- Logistics and Supply Chain Management
- Marketing Management
- Organisational Behaviour
- Personal Finance
- Strategic Management
Specialization
*BBA students will have to choose on their own 30 credits specialization subjects.
Industrial Training
- Internship
Compulsory Courses
- Graduate Preparatory Course
- Bahasa Melayu Komunikasi 2 (International Students) OR
- Penghayatan Etika dan Peradaban (Malaysian Students)
- Philosophy and Current Issues (Malaysian & International Students)
- Co-curriculum
Programme Educational Objective (PEO)
Upon completion of the programme, graduates will be able to:
PEO 1
Possess in-depth and comprehensive theoretical and practical knowledge in business.
PEO 2
Possess comprehensive managerial and entrepreneurial skills to perform effectively and responsibly in different organisations.
PEO 3
Use a broad range of digital applications and analytical techniques to support business functions.
PEO 4
Demonstrate teamwork, leadership, interpersonal communication, creativity, and innovation skills.
PEO 5
Commit and seek learning for continuous development.
Programme Learning Outcomes (PLO)
Upon completion of the programme, graduates will be able to:
PLO 1
Assess in-depth theories and concepts in business.
PLO 2
Apply in-depth and comprehensive business knowledge to manage complex problems in business organisations using different approaches.
PLO 3
Organise tasks/operations ethically and flexibly within business organisations.
PLO 4
Demonstrate effective written and oral communication and collaborative skills with diverse stakeholders.
PLO 5
Demonstrate relevant digital skills for work/study.
PLO 6
Analyse numerical and graphical data to assist decision-making in work/study.
PLO 7
Demonstrate leadership skills and responsibility in managing business organisations.
Programme Pathway
Career Prospects
Here are some career options after you’ve graduated in Marketing and Management:
- Emergency Management Director
- Marketing Manager
- Product Manager
- Social Media Executive
- Public Relations Executive
- Marketing Consultant
- Brand executive
- Business Development Executive
- Bank Executive
