There is currently an increasing demand from employers worldwide for global managers, who are able to promote a worldwide view of business. This programme aims to expose you to the concepts of international business, focusing on the issues that affect the success of companies operating in the international area. You will learn to think in the business context of another trading nation and study how business is carried out across a wide range of newly emerging markets. You will also gain understanding of the various business practices of the more affluent nations and learn new techniques arising from working with people with a wider range of business cultures.
Entry Requirements
| STPM | Pass with a minimum Grade C (GP 2.0) in any two (2) subjects, and a pass in Mathematics and English at SPM level; or |
|---|---|
| A-Level | Pass with a minimum Grade D in any two (2) subjects and a pass in SPM Mathematics; or |
| UEC | Pass with a minimum Grade B in five (5) subjects and pass in Mathematics and English; or |
| STAM | Pass with a min Grade of Jayyid and pass in Mathematics and English at SPM level; or |
| Foundation / Matriculation | Pass with a minimum CGPA of 2.00; or |
| Diploma / Advanced Diploma (Level 4/5, MQF) | Pass with a minimum CGPA of 2.00; or its equivalence |
*Pass Mathematics at the SPM level can be waived when the qualifications contain an equivalent/ higher achievement.
* *Those without a pass in Mathematics / English at the SPM level or equivalent are required to attend special enhancement courses
English Language Requirements* (for international student)
| MUET | 4.0 |
|---|---|
| IELTS | 5.5 |
| TOEFL | 8 (Ess OL) / 46 (iBT) |
| Pearson | 51 |
| Linguaskill | 160 |
| OET | 200 |
| ELS | 108 |
*International students with qualifications from educational systems where the English language is the primary medium of instruction are exempted from this requirement.
*International students who do not fulfil the English Language Requirements may join the Intensive English Programme at Nilai University which builds their skills in the
language and prepares them for the Linguaskill examination.
*Malaysian students’ pass in English can be waived if previous study was done in English or has at least with Band 2 in MUET
Programme Module
Common Core
- Business Communication
- Business Ethics and Social Responsibility
- Essentials of Information Skills
- Foundation of Business
- Human Resource Management
- Introduction to Finance
- Introduction to Financial Accounting
- Introduction to Management Accounting
- Law for Business
- Principles of Management
- Principles of Marketing
- Principles of Macroeconomics
- Principles of Microeconomics
- Quantitative Methods for Business
Discipline Core
- Business Analytics
- Business Research Methods
- Consumer Behaviour
- Digital Marketing
- E-Commerce
- Entrepreneurship
- Financial Technology
- Human Resource Development
- Marketing Management
- Organisational Behaviour
- Personal Finance
- Strategic Management
Specialization
- Business Process Management
- Business Project Plan
- Global Marketing
- Global Talent Management
- International Business
- International Business Law
- International Finance
- International Management
- Leadership
- Logistics and Supply Chain Management
Industrial Training
- Internship
Compulsory Courses
- Graduate Preparatory Course
- Bahasa Melayu Komunikasi 2 (International Students) OR
- Penghayatan Etika dan Peradaban (Malaysian Students)
- Philosophy and Current Issues (Malaysian & International Students)
- Co-curriculum
Programme Educational Objective (PEO)
Upon completion of the programme, graduates will be able to:
PEO 1
Possess in-depth and comprehensive theoretical and practical knowledge in business.
PEO 2
Possess comprehensive managerial and entrepreneurial skills to perform effectively and responsibly in different organisations.
PEO 3
Use a broad range of digital applications and analytical techniques to support business functions.
PEO 4
Demonstrate teamwork, leadership, interpersonal communication, creativity, and innovation skills.
PEO 5
Commit and seek learning for continuous development.
Programme Learning Outcomes (PLO)
Upon completion of the programme, graduates will be able to:
PLO 1
Assess in-depth theories and concepts in business.
PLO 2
Apply in-depth and comprehensive business knowledge to manage complex problems in business organisations using different approaches.
PLO 3
Organise tasks/operations ethically and flexibly within business organisations.
PLO 4
Demonstrate effective written and oral communication and collaborative skills with diverse stakeholders.
PLO 5
Demonstrate relevant digital skills for work/study.
PLO 6
Analyse numerical and graphical data to assist decision-making in work/study.
PLO 7
Demonstrate leadership skills and responsibility in managing business organisations.
Programme Pathway
Career Prospects
Here are some career options after you’ve graduated in Marketing and Management:
- Emergency Management Director
- Marketing Manager
- Product Manager
- Social Media Executive
- Public Relations Executive
- Marketing Consultant
- Brand executive
- Business Development Executive
- Bank Executive
