Students enrolled in this three-year course will delve into the world of business management from a global perspective. They will gain an understanding of contemporary global business issues and practices, as well as national differences in political economy, culture, legal and regulatory frameworks, global trade, monetary and investment environments, strategies for global operations, international marketing, and human resources. The programme includes international business competitions, exhibitions, excursions, talks, forums and debates, training, international exchange programs, and opportunities for work placements at multinational corporations and industry-related research projects. By incorporating various industry-related activities, this program transforms students into true global citizens comfortable working and adapting to different cultures and environments.
A wide range of institutions and corporations worldwide value the skills and knowledge provided by this program, whether they are multinational corporations, inter-governmental and non-profit organizations, or emerging local corporations with prospects for global expansion. Our formidable list of alumni is made up of graduates serving these institutions locally and abroad.
Entry Requirements
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- Pass Foundation/ Matriculation studies with at least CGPA of 2.00 from a recognised institution; OR
- Pass STPM or its equivalent with a minimum of Grade C (GP 2.00) in any two (2) subjects AND a Pass in Mathematics and English at SPM Level or its equivalent; OR
- Pass A-Level with a minimum of Grade D in any two (2) subjects AND a Pass in Mathematics and English at SPM Level or its equivalent; OR
- Pass STAM with a minimum of Grade Jayyid (Good) in two (2) subjects AND a Pass in Mathematic and English at SPM or its equivalent; OR
- Pass UEC with a minimum of Grade B in at least five (5) subjects inclusive of English OR a minimum of Grade C in SPM/O-Level English or equivalent;
Programme Structure
Core
Year 1
Entrepreneurship and Ethical Practices
English for Business Communication
Financial Management
Fundamentals of Marketing
Financial Accounting for Managers
Human Capital and Organisational Behaviour
Introductory Microeconomics
Introductory Macroeconomics
Quantitative Analysis Models for Business
Understanding Management
Business Risk Management
Year 2
International Business
International Economics
Innovation Management or Social Media and Digital Marketing
Introduction to Financial Technologies
Business Information Systems
Digital Business
Data Analytics for Businesses
Global Finance
Management of Strategy
Occupational Safety and Health
Quality and Operations Management
Understanding Consumer
Year 3
Business Research Methods
Global Operations Management
International Trade and Policy
International Management
International Marketing
Issues in International Business
Legal Environment of International Business
Project Management
Strategic Management Information Systems or Business Intelligence
Supply Chain Management
International Business Research Project
Industrial Training
Elective Modules
TWO (2) subjects should be taken from the following:
Global Operations Management
International Political Economy
Issues in International Business
International Human Resource Management
Supply Chain Management
International Economics
Enterprise Systems Planning and Management
The other ONE (1) elective subject may be taken from the above list OR any major and elective subject offered by the BBA/BBKM programmes in the Faculty
University Subjects
Character Building
Sustainable Society
Philosophy and Current Issues
Appreciation of Ethics and Civilizations / Bahasa Melayu Komunikasi 2 (International)
Bahasa Kebangsaan A
Integrity and Leadership
Co-curriculum
Career Prospects
Managers and executives in multinational corporations; business owners; analysts, advisors, and specialists in banking and financial services; logistics; import-export management; production and operations; international marketing; HRM; and other service-oriented professions.
