PROGRAMME REVIEW
Perdana University’s Bachelor of Business (Hons) program is a dynamic and comprehensive undergraduate curriculum designed to instil a solid foundation in business principles and nurture the skills required for success in the contemporary business landscape shaping the future business leaders.
Key Program Features: Holistic Business Education: The program offers a well-rounded education covering key aspects of business, including finance, marketing, management, and entrepreneurship. This holistic approach ensures that graduates are equipped with a broad understanding of the diverse facets of the business world.
Industry-Relevant Curriculum: The curriculum is crafted to align with industry needs and emerging trends. Students engage with real-world case studies, practical projects, and industry simulations, gaining insights into the application of business theories in dynamic business environments.
Entrepreneurial Focus: Entrepreneurship is woven into the fabric of the program. Whether students aspire to start their own ventures or contribute to innovative projects within established organizations, the program instils an entrepreneurial mindset, fostering creativity and adaptability.
Cutting-Edge Faculty: The Bachelor of Business program benefits from a faculty of experienced academics and industry practitioners. This blend of theoretical knowledge and practical insights enriches the learning experience, providing students with a comprehensive understanding of contemporary business practices.
Personalized Development: Recognizing the individual strengths and interests of students, the program may offer opportunities for specialization or elective courses. This allows students to tailor their education to align with their career aspirations, whether in general management, human resources, healthcare management, data science management or international marketing.
Entry Requirement
- STPM – Pass with minimum of grade C (GP 2.00) in any two (2) subjects and pass in Mathematics and English at SPM level
- STAM – Pass with grade of Jayyid and pass in Mathematics and English at SPM level
- Diploma/Advance Diploma – Pass in qualifications (level 4 or 5, MQF)
- Matriculation/Foundation/A-Level – Pass with CGPA of 2.00 out 4.00 or any equivalent
- APEL – A minimum age of 21 and above and have any related work experienceEnglish Requirements
- Local Students – MUET score of at least band 3
- International Students – IELTS score of at least 5.5 or TOEFL score of at least 550
Career Prospects
- Marketing Manager
- Marketing Executive
- Human Resource Executive
- Human Resource Manager
- Administrative Executive
- Entrepreneur Business Analyst
- Strategic Management Manager
- Risk Management Executive
- Risk Management Manager
- Bank Executive
Curriculum Structure
Year 1
- Business Mathematics
- Malaysian Business Environment
- English
- Information Communication Technology Application
- Principles of Management
- Principles of Marketing
- Public Speaking and Presentation Skills
- Principles of Finance
- Co-curriculum
- Financial Accounting
- Microeconomics for Business Decisions
- Principles of Human Resource Management
- Management Information System
- Organisational Behaviour
- Tamadun Islam dan Tamadun Asia (Malaysian students)
- Bahasa Melayu Komunikasi 1 (International students)
Year 2
- Business Research Methods
- Business Communication Skills
- Macroeconomics in the Global Economy
- Entrepreneurship
- Business Law
- Operations Management
- Business Ethics and Corporate Social Responsibility
- Hubungan Etnik
- Managerial Accounting
- Creativity and Innovation Entrepreneurship
- Financial Management
- Strategic Management
- Skills for Success
Year 3
- Business Plan and Entrepreneurship
- Performance Management
- Employee Recruitment and Selection
- Compensation Management
- Training and Development Management
- Labour and Industrial Relation Law
- Occupational Safety and Health Policies, Issues and Challenges
- Psychology at the Workplace
- Business Statistics
- Project Management
- Final Year Project 1
- Final Year Project 2
- Industrial Training
Study Pathway
Specialisation Modules;
General Management
- Quality Management
- Performance Management
- Employee Recruitment and Selection
- Psychology at the Workplace
- Marketing Management
- Services Marketing
- Strategic Marketing Planning
- Business Plan and Entrepreneurship
Human Resource Management
- Business Plan and Entrepreneurship
- Performance Management
- Employee Recruitment and Selection
- Compensation Management
- Training and Development Management
- Labour and Industrial Relation Law
- Occupational Safety and Health Policies, Issues and Challenges
- Psychology at the Workplace
Data Science Management
- Big Data
- Business Intelligence and Entrepreneurship
- Visualisation on Data and Communicating Results
- Performance Management
- E-Marketing
- E-Commerce
- Psychology at the Workplace
- Business Plan and Entrepreneurship
Healthcare Management
- Health Care Services Management
- Health Care Services Marketing
- Medical Tourism Management
- Health Care Services Planning and Development
- Health Care Services Research
- Occupational Safety and Health Policies, Issues and Challenges
- Psychology at the Workplace
- Business Plan and Entrepreneurship
- International Marketing
International Marketing
- Services Marketing
- Integrated Marketing Communication
- Marketing Research
- E-Marketing
- Selling and Sales Management
- Psychology at the Workplace
- Business Plan and Entrepreneurship
Why Bachelor of Business (Honours) at Perdana University
-
- Accredited by the Chartered Management Institute (CMI)
- The programme offers 5 in demand specialisations :
- General Management
- Healthcare Management,
- Human Resource Management
- Data Science Management
- International Marketing
- The programme is designed to train Entrepreneur or Intrapreneur
- Student could enroll in the Perdana University Accelerator Incubator Programme
as part of the Final Year Project (FYP)
- Competitive module and course fees
