What is overseas education?

Overseas education is leaving your home country and going abroad to pursue further education. Through overseas education, you can avail of long-term degree courses as well as short-term certificate courses to learn a language or upskill yourself.

How to get a scholarship to study abroad?

If you are aiming to study abroad, identify your career goals, look for relevant courses and universities abroad, know the tuition fees and other expenditures, prepare well for the entrance exams, apply to shortlisted universities, accept the offer letter from the desired university, apply for a student visa and get ready to jet off!

The best way to study abroad for free is to avail of full-funded scholarships or university grants. The fully-funded scholarships are typically awarded to students who excel in academics or extracurricular activities and cover their tuition fees, travel expenses, accommodation, and other living expenses.

How to study abroad for free?

To get an education loan for studying abroad, you need to have the admission offer letter from the university and fulfill the eligibility criteria for securing the loan. In order to get an education loan at the best rate of interest, seek guidance from a reputed study-abroad consultant.

How to get an education loan for studying abroad?

Choose to study abroad to leverage better learning opportunities, see the world, meet new people, boost your resume, develop a broader perspective, become culturally competent, and avail yourself of lucrative job opportunities globally.

How to go abroad for studies?

The best way to go abroad for studies is to get in touch with reputed study-abroad consultants. They can help you explore courses aligned with your academic interests, guide you in preparing for entrance exams, help you with university and student visa applications, and even provide post-arrival assistance.

Bachelor of Business (Honours) in International Business and Marketing

OVERVIEW

Delve deep into a wide range of subjects that are essential for navigating the complexities of the global marketplace. Taylor’s immersive Bachelor of Business in International Business and Marketing programme lets you develop a solid foundation in core business principles while gaining specialised knowledge in international marketing strategies.

It is designed to foster an innovative mindset among its graduates. The hands-on module encourages students to embrace dynamic business environments and trains them to see challenges as opportunities for growth and success. By combining theoretical frameworks with practical applications students are empowered to make strategic marketing decisions in a global context.

School
Business

Intake Month

February, April and September

Study Options

Full-time only

Dual Awards
UWE, United Kingdom or QUT, Australia

Overseas Transfer Options

Australia

Study Programme

3 years

Interested to know more? Start your journey with us now.

PROGRAMME OVERVIEW

PROGRAMME STRUCTURE

In this programme, you will gain a solid grounding in the principles of business that will serve as a strong foundation for your career. Additionally, you will delve into the intricacies of international marketing, learning how to navigate the global marketplace and effectively reach diverse customer segments.

Understanding customers’ needs is vital in today’s highly competitive business landscape. Our curriculum equips you with the skills and knowledge to conduct market research, analyse consumer behaviour, and develop strategic marketing plans that cater to different cultural contexts and preferences.

Primary Major

This component consists of Common Core subjects, which are common modules that provides the fundamental knowledge of the discipline.

Common Core

Year 1

Accounting for Non-Specialists
Introduction to Management
Business Economics
Principles of Marketing
Introduction to Finance
Quantitative Methods for Business
Human Resource Management

Year 2

Understanding Entrepreneurialism
Introduction to International Business
Consumer Behaviour
Marketing Analytics
International Finance
Integrated Marketing Communications
Export Practices and Management
Transnational Management
International Economic Theory and Policy
Interactive and Digital Marketing

Year 3

Strategic Management
International Trade and Multinational Business
Services Marketing
Strategic Marketing Capstone Project
Entrepreneurship Accelerator Project 1
Internship/Industry Immersion
International Business Issues and Policies
International Marketing
Entrepreneurship Accelerator Project 2
Contemporary Issues in Marketing

Note: All information is subject to change. Readers are responsible for verifying information that pertains to them by contacting the university.

University Core

The Ministry of Education (MOE) requires all students to take Mata Pelajaran Umum (MPU) (i.e. General Studies) which is categorised under U1, U2, U3 and U4 within the duration of their studies. U1 modules are prescribed by MOE whereas U2, U3 and U4 modules are from a list of University Core Modules (UCM) prescribed as per the Programme Guide.

Penghayatan Etika dan Peradaban/ Bahasa Melayu Komunikasi 2
Falsafah dan Isu Semasa
Emotional Intelligence in Action
Kursus Integriti Dan Antirasuah
Social Innovation Project

Note:

Students are requested to take Bahasa Kebangsaan A if they do not obtain a Credit for Bahasa Malaysia in SPM.
All information is subject to change. Readers are responsible for verifying information that pertains to them by contacting the university.

ENTRY REQUIREMENTS

Ready to take the next step in your academic journey? Join our programme which offers exciting opportunities in the world of business and marketing. Check out our entry requirements below.

Prerequisites

SPM/ O-Level with Pre-U/ Foundation

Pass SPM/ O-Level or equivalent to 5 credits (including a pass in Mathematics and English) for an entry with pre-university/ foundation qualification (except for UEC).

SPM / O-Level with Diploma

Pass SPM / O-Level or equivalent with 3 credits (including a Pass in Mathematics and English) for entry with Diploma qualification.

Note: All information is subject to change. Readers are responsible for verifying information that pertains to them by contacting the university.

Ready to take the next step in your academic journey? Join our programme which offers exciting opportunities in the world of business and marketing. Check out our entry requirements below.

Prerequisites

SPM/ O-Level with Pre-U/ Foundation

Pass SPM/ O-Level or equivalent to 5 credits (including a pass in Mathematics and English) for an entry with pre-university/ foundation qualification (except for UEC).

SPM / O-Level with Diploma

Pass SPM / O-Level or equivalent with 3 credits (including a Pass in Mathematics and English) for entry with Diploma qualification.

Note: All information is subject to change. Readers are responsible for verifying information that pertains to them by contacting the university.

Entry Pathway

Taylor’s Foundation

Pass any Taylor’s Foundation programme with a minimum CGPA of 2.00

Taylor’s Diploma

Pass any Taylor’s Diploma programme with a minimum CGPA of 2.00

Sijil Tinggi Persekolahan Malaysia (STPM)

Minimum CC

A Level

Minimum DD

AUSMAT (SACEi)

Minimum ATAR 60

Canadian Pre-University (CPU)

Average of 60% or above in 6 subjects

International Baccalaureate (IB)

Minimum 24 points in 6 subjects

Unified Examination Certificate (UEC)

A Pass in UEC with min 5Bs including a minimum pass in Mathematics and English. Candidates without a Pass in UEC Mathematics and English may be admitted if the candidate has a Pass in Mathematics and English at SPM or equivalent

Monash University Foundation Year (MUFY)

Overall 50%

Other Equivalent Qualifications

Pass Business Foundation from any other HEI
HSC (Yr 12), New South Wales with min. average 60% in 5 subjects
Pass MOHE Matriculation with min. CGPA 2.00
Pass Foundation (in other field) from other institutions recognised by MoHE
Pass DIB or Diploma in other field from other institutions recognised by MoHE
Other equivalent qualification recognised by Malaysian Government
Application via APEL A is allowed

Notes:

Candidates without a pass in Mathematics and English at SPM level or its equivalent may be admitted if the STPM / Matriculation / Foundation / Diploma programme contains subjects in Mathematics and English that are equivalent and achieved higher at SPM level.
Malaysian students using English as the medium of instruction in their previous study or with at least Band 2 in MUET or equivalent can be exempted from a pass in English requirement.
All information is subject to change. The above entry requirements serve as a guideline. Readers are responsible to verify the information by contacting the Admissions Department.

English Requirements

MUET/IELTS/TOEFL/UEC

Pass English

Taylor’s EET

Overall Score 5.0

Cambridge English/ELS also recognised; the minimum score varies by programme

Taylor’s IEN

Level 2 – Grade C

Pre-U/Diploma

Completed Pre-U/Diploma that was conducted in English

Note: All information is subject to change. Readers are responsible for verifying information that pertains to them by contacting the university.

FUTURE CAREERS

When you’ve successfully completed this Bachelor of Business in International Business and Marketing programme, you could embark on any of these exciting careers, including:

Digital Marketing Specialist
Entrepreneur
Export & Import Manager
Global Brand Manager
International Brand Manager
International Business Consultant
International Trader

Foreign Trade Consultant
Market Research Analyst
Marketing Communication Manager
Product Manager
Public Relations Specialist
Social Media Specialist
Strategic Marketing Expert

CHAT WITH OUT STUDENT

Experience Taylor’s University Through the Eyes of Our Students

Are you curious about what what the Bachelor of Business (Honours) in International Business and Marketing programme is like in the eyes of a current student? Our Unibuddy programme is here to connect you with our friendly and knowledgeable student ambassadors.

Why Talk to a Unibuddy?

Real Insights: Get honest, firsthand experiences about studying and living here.
Personalised Advice: Whether it’s about course workload, best study spots, or student clubs, get the lowdown on what interests you.
Diverse Perspectives: Our student ambassadors come from various backgrounds and study different courses. Find someone who shares your interests or challenges!

Ask anything you like about studying with us. Our student will get back to you within 24 hours.