Prepare yourself for a successful career in marketing with a degree that focuses on the challenges of the global economy through international exposure and applications of concepts in real-world scenarios.
- Fully online programme
- 24/7 Accessibility to all learning materials anytime, anywhere
- INTI Financial Aid and PTPTN are available
Programme Structure
Programme can be completed in 3 Years.
Core Modules1
- Analytics for Business
- Business Accounting
- Business Communication
- Business Ethics
- Economic Principles and Issues
- Entrepreneurship
- Financial Management
- Human Resource Issues and Strategies
- Information Management
- International Business
- Marketing Principles
- Operations Management
- Organisational Behaviour Management
- Strategic Management
Discipline Modules
- Advanced Financial Decision Making
- FINTECH
- Freight Transportation
- Global Logistic Management
- International Trade Finance
- Marketing and Sales Management
- Service Marketing
- Staffing Management
- Training and Development
Specialisation Modules
- Case Analysis
- Consumer Behaviour
- Global Marketing
- Integrated Marketing Communication
- Managing Innovation and Change
- Marketing Research
- New Product and Innovation Management
- Project Management
- Work Integrated Project
MPU Subjects
1. Compulsory
- Appreciation of Ethics and Civilisations (Local students) / Communicating in Malay 2 (International students)
- Philosophy and Current Issues
- Integrity and Anti-Corruption
- Co-curriculum
- Bahasa Kebangsaan A*
2. Electives (choose one)
- Corporate Social Responsibility
- Design Thinking
- Presentation Skills
1 Eligible for credits exemption up to 11 subjects. Subject to meeting entry requirements and credit transfer mapping
* For Malaysian students who do not have Credit in SPM BM
Note: Programme structure is subject to change from time to time, INTI reserves the right to revise at any time as deemed necessary
Entry Requirements
Requirements depend on your entry level. Expand for more details.
| Entry Level | Entry Requirements |
|---|---|
| UEC | Pass UEC with 5 subjects at Grade B AND pass Mathematics and English |
| STPM | Pass with CGPA 2.0 (Grade C in any 2 subjects) and pass Mathematics and English in SPM; or equivalent |
| A-Levels | Pass A-Level in TWO (2) subjects; and pass Mathematics and English in SPM, O-Level or equivalent |
| SACE | 4 or 5 passes with ATAR of 55 AND pass in Mathematics and English at SPM level or its equivalent |
| New South Wales Higher School Certificate | Ten units with ATAR 55 AND pass in Mathematics and English at SPM level or its equivalent |
| Australian Year 12 | 4 or 5 passes with ATAR of 55 AND pass in Mathematics and English at SPM level or its equivalent |
| Matriculation/ Pre-university | Completion of matriculation/ Pre-university programme with a minimum CGPA of 2.0 |
| Diploma (Accredited) | Completion of diploma in relevant fields with minimum CGPA of 2.0 |
| APEL | Entry via SPM prior to APEL T6 |
Note: International students are subject to meet entry requirements that reflect similar qualifications and experience as stated above.
To find country-specific entry requirements visit our international entry requirement page
Career Opportunities
Explore your career possibilities.
You can launch your career in one of these fields:
- Account Executive
- Advertising/Promotion Manager
- Brand Manager
- Copywriter
- Marketing Manager
- Market Research Analyst
- Media Planner
- Production Manager
Additional information
This syllabus has been designed to meet the requirements of professional bodies while giving students the competitive edge.
In the Bachelor of Business (Honours) Marketing – Online Learning programme, students will gain valuable insights and acquire relevant skills to embark on their professional marketing careers. INTI prepares students for the challenges of the global economy through international exposure, applications of concepts in real-world scenarios, as well as a structured personal development and coaching plan.
