Be Equipped to Navigate Today’s Economy
With business environment and intertwining economies becoming more complex day by day, interdisciplinary knowledge is no longer just an advantage, but a necessity to address the aggressive business needs of today. The Bachelor of Business (Hons) program at Glenmarie, Selangor campus addresses this by equipping students with a general business degree, as well as interdisciplinary knowledge and skills in specialised subjects through 5 key business areas, allowing them the freedom to tailor their degree according to their interests in the specific areas of the business world.
This 3 year course equips the students to get a strong understanding of business principles and core business skills which will help them to choose their major in specific areas like:
- Digital Business (Dual Award)
- Marketing (Single Award)
- Sustainable Business (Single Award)
- Logistics (Single Award)
- Finance (Single Award)
Additionally, you get the benefit of gaining multiple industry insights with our expert lecturers who have knowledge of working in various sectors.
Gain industry insights with our industry-experienced lecturers.
Upon completion of the program, graduates will be granted exemptions from the following recognised professional body^
- Chartered Institute of Management Accountants (CIMA) – Exempted from 4 CIMA papers and to take the balance 12 papers to complete the professional qualification.
Highlights
BUSINESS STUDIES FOR LEADERS OF THE FUTURE
- Grooming Business Leaders for the Future
- Choose UOW Malaysia to Develop Entrepreneurial Skills
- Students Today, Entrepreneurs Tomorrow
- Real World Education With Industry
GROOMING BUSINESS LEADERS FOR THE FUTURE
When students graduate from UOW Malaysia with a business degree, they are ready to compete and succeed anywhere in the world. At UOW Malaysia, we ensure that our students are armed with the knowledge, insights and skills, and empowered with experience, so that they stand out in our ever-evolving globalised economy and help create an economically prosperous tomorrow. The academic experience at UOW Malaysia is designed for students who not only desire to study business, but also to build the characteristics and confidence necessary for a real world experience. Our focus on communication skills, emotional intelligence, identifying strengths and pursuing passions prepare them to become driven and intuitive leaders.
CHOOSE UOW MALAYSIA FOR YOUR BUSINESS STUDIES
UOW Malaysia’s School of Business drive a strong focus on offering real world and experiential learning for, as well as developing entrepreneurial skills in students. Students are given opportunities to understand business organisations, systems and processes from a simulated model, learn from captains of industry, and work with industrial partners on real-world projects – giving them a head start in honing their business sense and sharpening their skills. Our focus on communication skills, emotional intelligence, identifying strengths and pursuing passion prepare them to become driven and intuitive leader.
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STUDENTS TODAY, ENTREPRENEURS TOMORROW
At UOW Malaysia, students are encouraged to cultivate an entrepreneurial mind – to be bold, innovative and adaptable. All students that are taking business studies are required to undergo the Entrepreneurship module, anchored by the School of Business.
In the pursuit of nurturing budding entrepreneurs, the School of Business set up its own Enterprise Centre and partnered with Malaysia Practice Enterprise Centre (MyPEC) for its business simulator program. Under the Entrepreneurship module, students work in teams to run a business and solve its problems and issues in a virtual environment. The simulated set-up allows students to use various web-based applications including the SKOLA trading platform, human resources, administration and marketing platforms; providing students with the opportunity to experience different scenarios that occur in a real-world business environment. This teaches students the various methods of facing different situations, taking calculated risks and learning from failures.
Besides the simulated environment, students also go through the process of conceptualising, developing and fine-tuning business ideas, which will be pitched to angel investors. The module is taught by lecturers who have had vast industry experience and who are members of the Malaysian Business Angels Network (MBAN).
REAL WORLD EDUCATION WITH INDUSTRY
Students at UOW Malaysia’s School of Business are driven to be industry-ready. Essential to their academic learning and experience are our collaborations with industry partners, all designed to ensure our students get an edge above others even before they graduate.
Industry Cooperative Education Program
Industry partnership through adoption of specific module at UOW Malaysia provides our students an opportunity to network with their potentially future employers and apply classroom learning in real-world situations. In most cases, students will go through a series of training modules – from sessions on financial literacy to retail and customer service insights, people management, and other relevant operational areas. The holistic learning eco-system enables students to create and execute their own business plan, which forms part of the practical student assessment throughout their education journey.
Revolutionary Business Simulation
As the world of business transforms rapidly with the adoption of digital economy, the paradigm shift has resulted in greater demand for organisation with soft skills and entrepreneurial mindset. Students’ adaptability of this new era would enhance their innovativeness and productivity, hence contributing in the society development.
At UOW Malaysia’s School of Business, students are put into business simulated environment at our very own Entrepreneurialism Centre, guided by certified EuroPEN-PEN International trainers and are led by experienced Malaysia Business Angel Network (MBAN) investor. The simulated set-up allows students to use various web-based applications including the Simplified Business System (SBS) trading platform, human resources, administration and marketing platforms, teaches them various methods in facing the VUCA (Volatility, Uncertainty, Complexity and Ambiguity) world, taking calculated risks and learning from failures.
Industry Expert Speakers Series
The Industry Expert Speaker Series is comprised of various guest lectures, workshops, talks and forums, where experts across various industries and organisations share their thoughts, knowledge and experiences with our students. Past speakers include Dato’ Teo Chiang Quan (Chairman of UOW Malaysia Board), Dr. Robert Bong (Chief Advisor of Malaysia Blue Ocean Strategy Institute), Dato’ Dan E Khoo (Vice President – Strategy, Multimedia Development Corporation), Mohd Ibrahimnuddin Mohd Yunus (Managing Director and Chief Executive Officer of Petronas Dagangan Berhad), Melissa Ng (Head of Service Marketing, Nissan Malaysia and IndoChina), Surentran Somasundram (Chief Executive Oficer, Snack Boss Sendirian Berhad), and Marwan Ma’som (Founder, SwiftCow Malaysia), just to name a few.
Program structure
YEAR 1
- Oral Communication
- Writing and Referencing
- Business Law
- Business Statistics
- Financial Accounting
- Principles of Economics
- Management Accounting 1
- Principles of Management
- Principles of Marketing
YEAR 2
- Principles of Finance
- Managing Across Cultures
- Research Methodology
- Business Oriented Information Systems
- Specialisation (3 subjects)
- Principles of Responsible Business
YEAR 3
- Strategic Management
- International Business Management
- Specialisation (3 subjects)
- Integrated Business Capstone
- Operations Management
- Industry and Trade in Asia
- Internship
Digital Business
(Dual Award)
- Introduction to Business Analytics
- Big Data and Visual Analytics in Business
- International Financial Management
- Marketing Research and Consumer Insights
- Digital Marketing
- Integrated Marketing Communication Strategy
Marketing
(Single Award)
- Digital Strategy
- Consumer Behaviour
- Marketing Research and Consumer Insights
- Brand Management
- Services Marketing
- Managing Marketing Intelligence
Sustainable Business
(Single Award)
- Environmental and Natural Resources Economics
- Climate Change and Business Development
- Sustainable Business Practices
- Responsible Leadership
- Big Data and Visual Analytics for Business
- Marketing Research and Consumer Insights
Logistics
(Single Award)
- Introduction to Logistics
- Logistics Intelligence
- Logistics Strategy
- Digital Marketing
- Supply Chain Management
- Purchasing Management
Finance
(Single Award)
- Financial Markets & Institutions
- Corporate Finance
- Digital Marketing
- Portfolio Management
- International Financial Management
- Investment Analysis
- Penghayatan Etika dan Peradaban (Malaysian Students)
- Bahasa Melayu Komunikasi 2 (International Students)
- Falsafah dan Isu Semasa
- Entrepreneurship
- Integrity and Anti-Corruption
- Global Social Responsibility
- Bahasa Kebangsaan A*
Bahasa Kebangsaan A is compulsory for all Malaysian students
- without a credit in SPM Bahasa Malaysia.
- without SPM Bahasa Malaysia (applicable to students from UEC, O- Levels, or other equivalent programs
Study route
Entry requirements
STPM:
2 Principal Passes (2Cs) or CGPA 2.00
UEC :
5 Credits (5Bs)
GCE A Levels :
2 Principal Passes (2Ds)
Diploma :
Pass with min. CGPA of 2.00
Foundation Studies :
Pass with min. CGPA of 2.00
In addition to the above mentioned requirement, the students must have obtained a “Pass” in Mathematics and English at SPM level or its equivalent. Candidates without a “Pass” in Mathematics and English at SPM level may be admitted if their entry qualification contain subject(s) of Mathematics and English and their achievement is equivalent or higher than the required Pass of Mathematics and English at the SPM level.
Local Student :
Band 4 in MUET
International Student :
Band 5.5 in IELTS; or a min score of 46 (IBT) or 8 (Essentials-Online) in TOEFL; or Cambridge English (160); or PTE Academic (51)
- If English language requirements are not fulfilled, additional English module(s) may be taken at UOW Malaysia.
- This requirement can be exempted if the Foundation/Diploma was taught in English medium