Graduates of this programme will acquire the fundamental knowledge, skills and techniques of organisational management, as well as core knowledge in the application of multimedia and ICT for strategic purposes in managing various business organisations. The three year programme will nurture students with leadership values with an understanding of the fundamentals of operation and strategic management as well as the utilisation of technology based on identified competitiveness factors.

Entry Requirements

1. 1. Pass Foundation/ Matriculation studies with at least CGPA of 2.00 from a recognised institution; OR
   2. Pass STPM or its equivalent with a minimum of Grade C (GP 2.00) in any two (2) subjects AND a Pass in Mathematics and English at SPM Level or its equivalent; OR
   3. Pass A-Level with a minimum of Grade D in any two (2) subjects AND a Pass in Mathematics and English at SPM Level or its equivalent; OR
   4. Pass STAM with a minimum of Grade Jayyid (Good) in two (2) subjects AND a Pass in Mathematic and English at SPM or its equivalent; OR
   5. Pass UEC with a minimum of Grade B in at least five (5) subjects inclusive of English OR a minimum of Grade C in SPM/O-Level English or equivalent;

      For Bachelor of Digital Enterprise Management (Hons) :
      Pass UEC with a minimum of Grade B in at least five (5) subjects inclusive of Mathematics and English OR a minimum of Grade C in Mathematics and English at SPM/O-Level or equivalent; OR

   6. Any qualifications equivalent to Diploma or Advanced Diploma (Level 4 or 5, MQF) with at least CGPA of 2.00; OR
   7. Pass DKM/DLKM/DVM with a minimum CGPA of 2.50. Candidates with CGPA below 2.50 MUST have at least two (2) years of work experience in the related field.*; OR
   8. Possess an APEL.A certificate from MQA for admission into Bachelor programmes. For more information, please visit https://www.mmu.edu.my/apel-a/

Note:

The requirement to Pass Mathematics and English Subjects at SPM Level can be waived should the qualifications contain Mathematics and English subjects with equivalent/ higher achievement.

Malaysian students using English as the medium of instruction in their previous study or with at least Band 2 in MUET or equivalent can be exempted from a pass in English requirement.

Those without a pass in Mathematics and/or English at SPM level or equivalent can be admitted but are required to attend special enhancement course(s). These special enhancement courses should be SPM equivalent, remedial in nature. Students must pass the Mathematics and English enhancement courses as a prerequisite to related core courses taught in English.

(English subject requirement does not apply to international students since they are required to meet certain scores of international English examination and privileged with certain exemptions)

* DKM/DLKM/DVM candidates may be required to undergo Bridging Programme as an additional requirement.

Programme Structure

Core

Year 1

Management
Accounting for Decision Making
Managerial Mathematics
Managerial Statistics
Fundamental of Marketing
English for Business Studies
Entrepreneurship
Advanced Managerial Statistics
Fundamentals of Economics
Principles of Finance
Digital Transformation Technologies
Critical Thinking and Applications in Management

Year 2

Elective 1
Business & Society
Global Management
Business Law
Project Management
Production and Operation Management
English for Business Communication
Strategic Management
Management of Technology
Organizational Behavior
TQM for Managers
Business Analytics
Analytical Programming

Year 3

Management Decision Science
Industrial Training
Research Methodology
Leadership
Psychology
Human Resource Management
Elective 2
Elective 3
Elective 4

Elective Modules

Global Marketing
Leadership
Small Business Management
Change and Innovation Management
Labour Economics
Digital Media in Business
Product Planning and Management
Investments
Seminar in Web Marketing
Tourism Marketing
Event Marketing
Theory of Inventive Problem Solving
Environmental and Resource Economics

University Subjects

Character Building
Sustainable Society
Fundamentals of Digital Competence with Basic Programming

• U1, U2, U3, U4 (Refer program structure)

Career Prospects

Executives and Managers for Human Resource Management, Business Management, Project Management, Business Development, Sales, And Education.