This course offers a comprehensive foundation in business management, making it ideal for those seeking professional expertise in the field. You’ll gain exposure to global business practices, preparing you for management roles in both public and private sectors. The curriculum aligns with the membership standards of relevant professional bodies, enhancing your credibility and employability.
You’ll also have the flexibility to explore your interests and build a personalised plan that aligns with your career goals. Specialisation options include small business and entrepreneurship, human resources, and international management. In the final year, a capstone project allows you to apply your knowledge in a real-world business setting. With strong backing from industry collaborators and experienced academic staff, you’ll gain practical insights and valuable networking opportunities.
Why Business Administration?
- You’ll be qualified for management roles in a wide range of businesses at both middle and senior levels, offering versatile career options across industries
- Equips you with the skills to thrive in both local and global job markets
- Allows you to personalise your study plan to align with personal career goals and business interests
- Provides access to industry networks and collaborative opportunities with business partners
- You’ll get to learn from dedicated academic staff with extensive industry experience and strong links with national and international institutes.
Entry requirements
Minimum English language entry requirements
| Qualification | Score |
| International English Language Testing System (IELTS) | Overall 6.0 (no individual band below 6.0) |
| Test of English as a Foreign Language (TOEFL) | 79 (band minimum W-21, L-13, R-13, S-18) |
| SPM 1119 English | C |
| GCE ‘A’ Level | E |
| GCE ‘O’ Level | C |
Cut-off scores
| Qualification | Score |
| GCE-A Level/STPM (best of 3 subjects) | 5 |
| UEC (best of 5 selected subjects) | 15 |
| HKDSE | 15 |
| IB | 24 |
| Ontario Gr | 60 |
| ATAR (WACE/SACE/HSC/VCE/AUSMAT/SAM/MUFY) | 70 |
| WAUFP (CPS) | 54 |
| India/Pakistan | 65% |
| Sri Lanka | 5 |
Cut-off scores key:
GCE : General Certificate of Education
STPM : Sijil Tinggi Persekolahan Malaysia
IB : International Baccalaureate
ATAR : Australian Tertiary Admission Rank – applicable to all Australian matriculation
HKDSE : Hong Kong Diploma of Secondary Education
India : Includes All India Senior School Certificate awarded by The Central Board of Secondary School Education (CBSE), Indian School Certificate (ISC) awarded by the Council for the Indian School Certificate Examinations (CISCE), Higher School Certificate (HSC) awarded by one of the State Secondary School Boards. Certificates awarded by the CBSE and the CISCE are generally considered to represent a higher level of achievement than state certificates.
Sri Lanka : GCE ‘A’ level issued by the Department of Examinations
Score Conversion for Advanced level/GCE/GCSE:
Grades awarded from 2010 onwards: A*=6, A=5, B=4, C=3, D=2, E=1
Grades awarded up to 2009: A=5, B=4, C=3, D=2, E=1
AS Levels equal half of that of an Advanced Level, e.g. 3 points for an A*, 2.5 points for an A (prior to 2010)
Subject Grades Conversion for STPM : A=5, A- =4, B+ =4, B=3, B- =2, C+ = 2, C=1
Note: scores for individual prerequisites may be taken into consideration for assessment purposes.
Course Prerequisites
Mathematics desirable
Professional recognition
- Malaysian Qualifications Agency (MQA)
- Public Services Department (JPA)
- BBA students can opt for membership in professional bodies similar to those for Commerce programmes
- Graduates may also be eligible for recognition by other selected professional bodies in Australia, Malaysia and internationally
Credit for previous study
Diploma applications will be treated on case to case basis.
Career opportunities
- General manager
- Management consultant
- Business development officer
- Industrial relations officer
- Operations officer
- Logistics officer
- Supply chain officer
- Import-export coordinator
- Branding expert
- Purchasing officer
- Retail manager
- Market researcher
- Statistician
- Financial consultant
Course structure
| Unit name | Prerequisite(s) |
|---|---|
| Year 1 Semester 1 | |
| Financial Decision Making | NIL |
| Markets and Legal Frameworks | NIL |
| Communication, Culture and Indigenous Perspectives in Business | NIL |
| Strategic Career Design | NIL |
| Year 1 Semester 2 | |
| Analytics for Decision Making | NIL |
| Discovering Marketing – BBA Core | NIL |
| Introduction to Business Information Systems – BBA Core | NIL |
| Organisational Behaviour – BBA Core | NIL |
| Year 2 Semester 1 | |
| Human Resources Management Introduction – BBA Core | Successful completion of 100 credit points |
| Project Management – BBA Core | NIL |
| Introduction to Finance Principles – BBA Core | NIL |
| First Specialisation Unit 1 | |
| Year 2 Semester 2 | |
| First Specialisation Unit 2 | |
| First Specialisation Unit 3 | |
| First Specialisation Unit 4 | |
| Second Specialisation Unit 1 | |
| Year 3 Semester 1 | |
| Second Specialisation Unit 2 | |
| Second Specialisation Unit 3 | |
| Second Specialisation Unit 4 | |
| Third Specialisation Unit 1 | |
| Year 3 Semester 2 | |
| Third Specialisation Unit 2 | |
| Third Specialisation Unit 3 | |
| Third Specialisation Unit 4 | |
| Business Internship, OR | Successful completion of 300 credit points |
| Enhancing Your Business Mind, OR | Successful completion of 400 credit points |
| Business Study Tour | NIL |
List of specialisations
| No | Unit name | Pre-requisite(s) |
|---|---|---|
| Marketing Foundations Specialisation | ||
| 1 | Consumer Behaviour | NIL |
| 2 | Creating Content and Marketing Briefs | Successful completion of 300 credit points |
| 3 | Digital Marketing and E-Commerce | NIL |
| 4 | Marketing Across Borders | Successful completion of 200 credit points |
| Tourism and Hospitality Essentials Specialisation | ||
| 1 | Principles of Tourism, Hospitality and Events | NIL |
| 2 | Hospitality Experience | NIL |
| 3 | Contemporary Issues in Tourism Management | NIL |
| Student to select 1 x 25 credits from optional units 4, 5 | ||
| 4 | Marketing for Tourism, Hospitality and Events | NIL |
| 5 | Managing Tourism Destinations | Principles of Tourism, Hospitality and Events or any previous version |
| Event Management Specialisation | ||
| 1 | Sustainable Event Development | NIL |
| 2 | Event Management | NIL |
| Student to select 2 x 25 credits from optional units 3, 4, 5, 6, 7 | ||
| 3 | Digital Marketing and E-Commerce | NIL |
| 4 | Managing Operations | NIL |
| 5 | Business and Sustainable Development | Successful completion of 100 credit points |
| 6 | Event Risk Management | NIL |
| 7 | Risk Management | NIL |
| Small Business Start-Up Specialisation | ||
| 1 | Start-Up Business Planning | NIL |
| 2 | Small Business Growth | NIL |
| Student to select 2 x 25 credits from optional units 3, 4, 5, 6 | ||
| 3 | Business and Sustainable Development | Successful completion of 100 credit points |
| 4 | Entrepreneurship | Successful completion of 100 credit points |
| 5 | Digital Marketing and E-Commerce | NIL |
| 6 | Introduction to Finance Principles | NIL |
| Social Leadership and Ethics Specialisation | ||
| Student to select 4 x 25 credits from optional units 1, 2, 3, 4, 5, 6 | ||
| 1 | Business and Sustainable Development | Successful completion of 100 credit points |
| 2 | Business Ethics | Successful completion of 200 credit points |
| 3 | Managing Change | Successful completion of 300 credit points |
| 4 | Strategic Management | Successful completion of 300 credit points |
| 5 | Communication, Culture and Indigenous Perspectives in Business | NIL |
| 6 | Organisational Behaviour | NIL |
| Workforce Management Specialisation | ||
| 1 | Building a Sustainable Workforce | Human Resource Management Introduction or any previous version |
| Student to select 1 x 25 credits from optional units 2, 3 | ||
| 2 | Human Resources Management Introduction | NIL |
| 3 | Human Resources Development | NIL |
| Student to select 2 x 25 credits from optional units 4, 5, 6, 7 | ||
| 4 | Strategic Rewards and Performance Management | NIL |
| 5 | Start-Up Business Planning | NIL |
| 6 | International Human Resources Management | Human Resource Management Introduction or any previous version |
| 7 | Business Ethics | Successful completion of 200 credit points |
| Accounting for Business Decisions Specialisation | ||
| 1 | Cost Analysis for Decision Making | Accounting – The Fundamentals of Business, OR Financial Decision Making, OR Accounting – The Language of Business |
| 2 | Business Technologies and Data Management for Accountants | NIL |
| 3 | Accounting Modelling and Data Visualisation | Cost Analysis for Decision Making |
| 4 | Accounting – The Fundamentals of Business | Financial Decision Making, OR Accounting – The Language of Business |
