Bachelor of Commerce (Finance and Marketing)

Highlights about course

Program Level

Bachelor

Duration

3 Years

Tuition Fees

RM37,800

Intake

February, July

The finance major provides a broad understanding of the structure and operations of financial markets. You’ll learn how to evaluate investments, make decisions on funding activities, and manage the disbursement of profits.  

The program positions you well to sit for the highly regarded CFA (Chartered Financial Analyst) exams, as it incorporates at least 70% of the CFA Program Candidate Body of Knowledge into its curriculum. 

Double majoring in finance and marketing is advantageous if you also have interest in learning the strategy to promote a product or service. Marketers blend advertising, promotions, digital and social media marketing, public relations, retailing and sales strategies to promote an organisation’s brand, products and services. Your study units often feature real life clients where you’ll develop strategies to solve real business problems and present your ideas directly to management representatives. 

Entry requirements

Minimum English language entry requirements

Qualification Score
International English Language Testing System (IELTS) Overall 6.0 (no individual band below 6.0)
Test of English as a Foreign Language (TOEFL) 79 (band minimum W-21, L-13, R-13, S-18)
SPM 1119 English C
GCE ‘A’ Level E
GCE ‘O’ Level C

Cut-off scores

Qualification Score
GCE-A Level/STPM (best of 3 subjects) 5
UEC (best of 5 selected subjects) 15
HKDSE 15
IB 24
Ontario Gr 60
ATAR (WACE/SACE/HSC/VCE/AUSMAT/SAM/MUFY) 70
WAUFP (CPS) 54
India/Pakistan 65%
Sri Lanka 5

Cut-off scores key:

GCE : General Certificate of Education
STPM : Sijil Tinggi Persekolahan Malaysia
IB : International Baccalaureate
ATAR : Australian Tertiary Admission Rank – applicable to all Australian matriculation
HKDSE : Hong Kong Diploma of Secondary Education
India : Includes All India Senior School Certificate awarded by The Central Board of Secondary School Education (CBSE), Indian School Certificate (ISC) awarded by the Council for the Indian School Certificate Examinations (CISCE), Higher School Certificate (HSC) awarded by one of the State Secondary School Boards. Certificates awarded by the CBSE and the CISCE are generally considered to represent a higher level of achievement than state certificates.
Sri Lanka : GCE ‘A’ level issued by the Department of Examinations

Score Conversion for Advanced level/GCE/GCSE:
Grades awarded from 2010 onwards: A*=6, A=5, B=4, C=3, D=2, E=1
Grades awarded up to 2009: A=5, B=4, C=3, D=2, E=1
AS Levels equal half of that of an Advanced Level, e.g. 3 points for an A*, 2.5 points for an A (prior to 2010)

Subject Grades Conversion for STPM : A=5, A- =4, B+ =4, B=3, B- =2, C+ = 2, C=1

Note: scores for individual prerequisites may be taken into consideration for assessment purposes.

Course Prerequisites

Mathematics desirable

Professional recognition

Graduates may seek membership of professional bodies such as:

  •  Australian Marketing Institute
  • Australian Institute of Management
  • The Communications Council
  • Public Relations Institute of Australia
  • Economic Society of Australia
  • Financial Planning Association of Australia

Credit for previous study

Diploma applications will be treated on case to case basis.

Career opportunities

  • Finance Officer, Finance Manager, Fund Manager, Forex Trader, Stock Broker, Investment Banker, Financial Analyst, Investment Analyst, Financial Planner, Financial Consultant, Private Banker, Research Analyst, Compliance Officer, Chief Financial Officer (CFO)
  • Marketing Officer, Market Researcher, Events Coordinator, Fundraising Coordinator, Market Research Analyst, Product Manager, Online Marketing Specialist, Marketing Communications Manager, Advertising Professional, Brand Manager, Direct Marketer, Marketing Executive, New Product Developer, Publications Officer, Sports Marketing Executive

Course structure

Unit name Prerequisite(s)
Year 1 Semester 1
Financial Decision Making NIL
Markets and Legal Frameworks NIL
Communication, Culture and Indigenous Perspectives in Business NIL
Strategic Career Design NIL
Year 1 Semester 2
Analytics for Decision Making NIL
Introduction to Finance Principles NIL
Consumer Behaviour NIL
Optional unit (refer to optional units list below)
Year 2 Semester 1
Business Analysis for Investment Introduction to Finance Principles
Introduction to Financial Instruments and Markets Introduction to Finance Principles
Marketing Across Borders Successful completion of 200 credit points
Managing Social Media Platforms NIL
Year 2 Semester 2
Quantitative Techniques for Business NIL
Corporate Finance Business Analysis for Investment OR Introduction to Finance Principles
Marketing Intelligence Consumer Behaviour, OR Discovering Marketing, OR Marketing Across Borders
Digital Marketing and E-Commerce NIL
Year 3 Semester 1
International Finance Business Analysis for Investment OR Introduction to Finance Principles
Portfolio Management Business Analysis for Investment OR Introduction to Finance Principles, AND Introduction to Financial Instruments and Markets
Creating Content and Marketing Briefs Successful completion of 300 credit points
Services Marketing Successful completion of 400 credit points
Year 3 Semester 2
Introduction to Derivative Securities Business Analysis for Investment OR Introduction to Finance Principles, AND Introduction to Financial Instruments and Markets
Strategic Marketing Consumer Behaviour, AND successful completion of 375 credit points
Elective unit (choose from Commerce majors)
Business Internship, OR Successful completion of 300 credit points
Enhancing Your Business Mind, OR Successful completion of 400 credit points
Business Study Tour NIL
List of optional units
Introductory Economics
Introduction to Business Information Systems
Principles of Tourism, Hospitality and Events
Discovering Marketing
Introduction to Business Law

About University

Curtin University Malaysia

Malaysia

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