ABOUT THIS PROGRAMME
The Bachelor of Communication (Honours) in Integrated Marketing Communication (BCIMC) trains students to explore a career in the communication and marketing fields. Students who graduate with this qualification will be able to design marketing communication campaigns that will spark interest and generate awareness about brands and products.
Graduates with this qualification can enhance thinking skills and expand creativity in developing an interesting message and effective visual of advertising. Students also will be able to evaluate, measure and relate the effectiveness of IMC to the business performance and overarching corporate reputation of a firm or institution. BCIMC prepares students to compute and analyse the process, development and importance of every aspect of functional integration communication in promoting product and enhancing market competitiveness.
Is this programme for me?
If you are interested in the integration of marketing and communication, this course will help you to develop and sharpen your marketing communication skills.
What will I learn?
The Bachelor in Integrated Marketing Communication trains students in a broad range of topics such as marketing, public relations, advertising, brand management, digital marketing and related fields. Students will learn how to create cohesive marketing campaigns that integrate various communication channels relating to brand management concepts where the students will learn how to build and manage brands in positioning the brand for more consistency as a whole.
Students will also be able to understand the role of PR in managing organisational reputation, handling crisis communication, networking with media in media relations and planning the effective strategies for corporate communication. They will not only learn marketing communication tactics and strategies, but also be trained to develop their problem-solving and analytical skills to devise creative solutions when it comes to integrating marketing communication tools and functions.
CHECK IF YOU ARE ELIGIBLE
| STPM | Minimum 2 Principal Passes (C) (CGPA 2.0) and a C in SPM English |
| A-Level | Minimum 2 Principal Passes (C) and a C in O-Level English |
| UEC | Minimum 5Bs (including English) |
| Diploma/ HND | Minimum CGPA of 2.00 |
| Foundation/Matriculation | Minimum CGPA of 2.00 |
| SAM/ HSC/ AUSMAT | TER/UAI: average 60% or higher in 5 subjects |
| CPU/ CIMP | Average of 60% or higher in 6 subjects |
| IB | 26 points or higher based on 6 subjects |
| Other Qualifications | As recognised by the Senate of IUKL as equivalent to STPM |
HND:Â Higher National Diploma,
SAM:Â South Australian Matriculation,
HSC:Â Higher School Certificate,
AUSMAT:Â Australian Matriculation,
CIMP:Â Canadian International Matriculation Programme,
IB:Â International Baccalaureate Diploma,
STPM:Â Sijil Tinggi Persekolahan Malaysia,
SPM:Â Sijil Peperiksaan Malaysia
| ENGLISH LANGUAGE REQUIREMENT | |
|---|---|
| IELTS | 5 |
| TOEFL (PBT) | 500 |
| TOEFL (IBT) | 46 |
| PTE | 47 |
| MUET | BAND 3 |
| Cambridge English | 154 |
WHAT WILL YOU LEARN?
Year 1
MPU Subjects (U1), Human Communication, Theories of Communication, Basic Marketing, Introduction to Integrated Marketing Communication, Introduction to Corporate Communication, Office Application Technology, Mass Media and Society, Public Relations Practices, Introduction to Corporate Multimedia, Introduction to Social Science, Communication Law & Ethics, Interactive Skills, MPU Subject (U2)
Year 2
Cross Cultural Communication, Corporate Writing, Publicity, Basic Entrepreneurship, Critical Reading Skills, Free Elective I, Consumer Behaviour, E-Advertising, Managing Advertising and Promotion, Branding and Positioning, Promotional Writing, International Relations, Research Methods, Knowledge Management, MPU Subjects (U3)
Year 3
Crisis Communication Management, IMC Campaign and Planning, Creative Strategies and Production in IMC, IMC Globalization, Effective Negotiation, Free Elective II, International Marketing, Internet Marketing, Industrial Training
