ABOUT THIS PROGRAMME
The Bachelor of Communication (Hons) in Corporate Communication (BCCC) prepares students with extensive theoretical and practical skills of corporate communication such as organizational communication, managerial communication, and crisis management among many other courses which would equip students to communicate across borders.
Corporate communication is a huge field because you have to communicate with not only locals, but with people from all over the world. It is important to know the right way to communicate with them and also how to avoid crisis. This course prepares students with theoretical knowledge and also skills that they will need to succeed in the corporate field.
Is this programme for me?
If you are interested in marketing, management, and want to be in the corporate field, this course will help sharpen your skills.
What will I learn?
This programme will prepare students with extensive knowledge and corporate communication skills. They will not only learn organisational and managerial communication, but also learn how to manage crisis. In addition to that, they will learn how to communicate with people from different backgrounds and culture and also be trained to think critically.
The syllabus of this course has been designed to improve students’ soft skills and to make them better at communicating with not only people within the country, but with people from all around the world. Students will be exposed to workplace-related tasks which will prepare them for their corporate lives in the future.
CHECK IF YOU ARE ELIGIBLE
| STPM | Minimum 2 Principal Passes (C) (CGPA 2.0) and a C in SPM English |
| A-Level | Minimum 2 Principal Passes (C) and a C in O-Level English |
| UEC | Minimum 5Bs (including English) |
| Diploma/ HND | Minimum CGPA of 2.00 |
| Foundation/Matriculation | Minimum CGPA of 2.00 |
| SAM/ HSC/ AUSMAT | TER/UAI: average 60% or higher in 5 subjects |
| CPU/ CIMP | Average of 60% or higher in 6 subjects |
| IB | 26 points or higher based on 6 subjects |
| Other Qualifications | As recognised by the Senate of IUKL as equivalent to STPM |
HND:Â Higher National Diploma,
SAM:Â South Australian Matriculation,
HSC:Â Higher School Certificate,
AUSMAT:Â Australian Matriculation,
CIMP:Â Canadian International Matriculation Programme,
IB:Â International Baccalaureate Diploma,
STPM:Â Sijil Tinggi Persekolahan Malaysia,
SPM:Â Sijil Peperiksaan Malaysia
| ENGLISH LANGUAGE REQUIREMENT | |
|---|---|
| IELTS | 5 |
| TOEFL (PBT) | 500 |
| TOEFL (IBT) | 46 |
| PTE | 47 |
| MUET | BAND 3 |
| Cambridge English | 154 |
WHAT WILL YOU LEARN?
Year 1
MPU Subjects (U1), Human Communication, Theories of Communication, Small Group Communication, Introduction of Corporate Communication, Mass Media and Society, Introduction to Corporate Multimedia, Introduction to Social Science, Communication Law and Ethics, Office Application Technology, Basic Marketing, Critical Reading Skills, Public Speaking, MPU Subjects (U2)
Year 2
MPU Subject (U3), Organizational Communication Strategies, Cross Cultural Communication, Corporate Writing, Corporate Interviewing, Corporate Communication Strategies, Managing Advertising and Promotion, Managing Media Relations, International Relations, Managerial Communication, Basic Entrepreneurship, Meeting Skills, International Marketing, Freee Elective I, MPU Subject (U4)
Year 3
Crisis Communication Management, Integrated Marketing Communication, Research Methods, Knowledge Management, Effective Negotiation, Internet Marketing, Project Paper, Free Elective II, Industrial Training
