Overview
This programme takes you beyond the traditional advertising major, as the curriculum incorporates business, marketing and management perspectives into advertising. It includes promotions, brand management, product launches and merchandising, among others. Marketing communication specialists today are an integral part of any marketing team. They communicate information to current and prospective customers about products or services that are currently available in the market, as well as launching or rebranding brands the various media.
For more information on entry requirements, programme pathways, subjects listing and to get to know the faculty, please download our brochure.
Why study Bachelor of Communication (Marketing Communication) (Hons) at HELP?
HELP’s innovative and creative communication programmes prepare students for working across the media industry and beyond.
-
A three-year honours programme that emphasises the practical applications in contemporary communication settings.
-
Our courses are designed to give you a balanced portfolio of communication theory, research and practice in your chosen area of specialisation, giving you an edge over your competitors.
-
Practical training through internships.
-
We are equipped with professional and industry standard broadcast studios and equipment to enhance the quality of its media, PR and communication graduates for ready employment anywhere.
Programme Overview
Structure
Programme Details
- 3-year programme
- 30 subjects to be completed
January Semester
- Long semester (14 weeks)
- 4 – 5 subjects to be taken
May Semester
- Short semester (7 weeks)
- 2 – 3 subjects to be taken
August Semester
- Long semester (14 weeks)
- 4 – 5 subjects to be taken
Year 1
10 Common Core Subjects
- MCH1014 Mass Communication
- MCH1024 Public Speaking
- MCH1034 Business Communication
- MCH1044 Multimedia Design
- MCH1054 Writing Mass Media
- MCH1064 Journalism
- MCH1074 Human Communication
- MCH1084 Entrepreneurship
- MCH1094 English for Academic Purposes
- MCH1004 Marketing Communication
MPU 1 (Compulsory)
- MPU3183 Penghayatan Etika dan Peradaban (Local Students)
- MPU3193 Falsafah dan Isu Semasa (Local Students)
- MPU3193 Falsafah dan Isu Semasa (International Students)
- MPU3143 Bahasa Melayu Komunikasi 2Â (International Students)
Year 2
6 Core Subjects
- MCH2014 Communication Theories
- MCH2024 Communication Law & Ethics
- MCH2034 Intercultural Communication
- MCH2114 Advertising
- MCH2124 Consumer Behaviour
- MCH2074 Social Research Methods
2 Electives
- MCH2204 Information Technology, Mass Media & Society
- MCH2304 Communication in the Workplace
MPU2/MPU3Â (Choose One)
- MPU3213 Bahasa Kebangsaan A*
- A*Gen Careers in Malaysia and Beyond
*Compulsory for local student who did not have credit in BM SPM
Year 3
6 Core Subjects
- MCH3016 Dissertation
- MCH3034 Media Planning
- MCH3104 Advertising Copywriting
- MCH3054 Social Media and Mobile Marketing
- MCH3124 Advertising Campaign
- MCH3078 Industrial Training
1 Elective
- MCH3114 Creative Advertising Strategies
General Elective
- GEN3513 Communication and Leadership Skills (Depending on subject availability)
MPU 4Â (Choose One)
- Co-Curriculum – Sports 2
- MPU3432 Co-curriculum – Event Management 2
Entry Requirements
Applicants must have one of the following Entry requirements:
- HELP Foundation in Arts / Foundation in Science
- STPM At least 2 C’s
- A-Level At least 2 passes
- Senior Middle 3 (UEC) At Least 5 B’s (including English)
- CPU 5Â passes with a minimum average of 50%
- SAM/TEEÂ Examination At least 5 passes with a university aggregate of 50%
- International Baccalaureate At least 24 points
- Matriculation/Foundation At least CGPA of 2.00
- Diploma At least CPA 2.00
- Equivalent qualification
International Student Only
International students who do not have the minimum English language entry requirement can be accepted into the programme. However, they are encouraged to enroll in the university Intensive English Programme (IEP) as a preparatory test and sit for the IELTS or other similar tests. Upon passing the test with 5.0 score or equivalent, students can formally enroll in the faculty programme.
