Overview
Public relations practitioners work on developing beneficial relationships with clients, media, government, consumers and other stakeholders. This programme provides students with professional skills and knowledge, including skills in professional writing techniques, crisis and issues management, media and stakeholder relations, campaign planning, strategy and research, with an emphasis on problem-solving, creativity, and project and relationship management.
For more information on entry requirements, programme pathways, subjects listing and to get to know the faculty, please download our brochure.
Why study Bachelor of Communication (Public Relations) (Hons) at HELP?
HELP’s innovative and creative communication programmes prepare students for working across the media industry and beyond.
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A three-year honours programme that emphasises the practical applications in contemporary communication settings.
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Our courses are designed to give you a balanced portfolio of communication theory, research and practice in your chosen area of specialisation, giving you an edge over your competitors.
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Practical training through internships.
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We are equipped with professional and industry standard broadcast studios and equipment to enhance the quality of its media, PR and communication graduates for ready employment anywhere.
Programme OverviewÂ
Structure
Programme Details
- 3-year programme
- 30 subjects to be completed
January Semester
- Long semester (14 weeks)
- 4 – 5 subjects to be taken
May Semester
- Short semester (7 weeks)
- 2 – 3 subjects to be taken
August Semester
- Long semester (14 weeks)
- 4 – 5 subjects to be taken
Year 1
10 Common Core Subjects
- MCH1014 Mass Communication
- MCH1024 Public Speaking
- MCH1034 Business Communication
- MCH1044 Multimedia Design
- MCH1054 Writing Mass Media
- MCH1064 Journalism
- MCH1074 Human Communication
- MCH1084 Entrepreneurship
- MCH1094 English for Academic Purposes
- MCH1004 Marketing Communication
MPU 1Â (Compulsory)
- MPU3183 Penghayatan Etika dan Peradaban (Local Students)
- MPU3193 Falsafah dan Isu Semasa
- MPU3193 Falsafah dan Isu Semasa (International Students)
- MPU3143 Bahasa Melayu Komunikasi 2 (International Students)
Year 2
7 Core Subjects
- MCH2014 Communication Theories
- MCH2024 Communication Law & Ethics
- MCH2034 Intercultural Communication
- MCH2094 Public Relations
- MCH2074 Social Research Methods
- MCH2104 Writing for Public Relations
2 Electives
- MCH2064 Media Audience Analytics
- MCH2084 Acting for Media and Film
MPU2/MPU3Â (Choose One)
- MPU3213 Bahasa Kebangsaan A*
- MPU3373 A*Gen Careers in Malaysia and Beyond
*Compulsory for local student who did not have credit in BM SPM
Year 3
6 Core Subjects
- MCH3016 Dissertation
- MCH3034 Media Planning
- MCH3074 Public Relations Campaign
- MCH3054 Social Media and Mobile Marketing
- MCH3064 Crisis Communication
- MCH3078 Industrial Training
1 Elective
- MCH3084 Propaganda and Persuasion (Elective)
General Elective
- GEN3513 Communication and Leadership Skills (Depending on subject availability)
MPU 3Â (Compulsory)
- MPU3373 A* Gen Careers in Malaysia and Beyond
MPU 4Â (Choose One)
- MPU3412 Co-Curriculum – Sports 2
- MPU3432 Co-Curriculum – Event Management 2
Entry Requirements
Applicants must have one of the following Entry requirements:
- HELP Foundation in Arts / Foundation in Science
- STPM At least 2 C’s
- A-Level At least 2 passes
- Senior Middle 3 (UEC) At Least 5 B’s (including English)
- CPU 5Â passes with a minimum average of 50%
- SAM/TEEÂ Examination At least 5 passes with a university aggregate of 50%
- International Baccalaureate At least 24 points
- Matriculation/Foundation At least CGPA of 2.00
- Diploma At least CPA 2.00
- Equivalent qualification
International Student Only
International students who do not have the minimum English language entry requirement can be accepted into the programme. However, they are encouraged to enroll in the university Intensive English Programme (IEP) as a preparatory test and sit for the IELTS or other similar tests. Upon passing the test with 5.0 score or equivalent, students can formally enroll in the faculty programme.
Career Pathways
Here are the career pathways for graduates who complete the Bachelor of Communication (Public Relations) (Hons) programme. The graduates can further their studies and do a postgraduate degree to further unlock more career pathways.
Possible Career Pathways
- Public Relations
- Journalist
- Writer
- Content Developer
- Broadcast Journalist
- Corporate Communications
- International Communications
- Crisis Communications
- Public Affairs
- Government Relations
- Stakeholder Engagement
- Editor
- Sub-Editor
