The Bachelor of Communication (Hons.) (Strategic Communication) focuses on the development of creativity, innovation, analytical and practical knowledge as well as skills directed towards strategic applications of communication to societal issues and organisational objectives.
Entry Requirements
-
- Pass Matriculation / Foundation or its equivalent, with minimum CGPA 2.00 including a minimum of Grade C in English at SPM/O-Level or its equivalent; OR
- Pass STPM or its equivalent with a minimum of Grade C (GPA 2.00) in any two (2) subjects including a minimum of Grade C in English at SPM/O-Level or its equivalent; OR
- Pass A-Level with a minimum of Grade D in any two (2) subjects; OR
- Pass STAM with a minimum Grade Jayyid (Good) in two (2) subjects including a credit in SPM English or its equivalent; OR
- Pass UEC with a minimum of five (5) Bs including English; OR
- Pass a Diploma or its equivalent, with minimum CGPA 2.00 including a credit in English at SPM or its equivalent; OR
- Pass a Diploma in Media and Communication or its equivalent; OR
- Pass DKM/DLKM/DVM with a minimum CGPA of 2.50. Candidates with CGPA below 2.50 MUST have at least two (2) years of work experience in the related field.*
Programme Structure
Core
Year 1
- • Fundamentals of Strategic Communication
• Communication Theories
• Media Culture
• Fundamentals of English
• Stakeholders Management
• Media Law
• English for Academic Purposes
• Intercultural Communication
• Public Relations Strategies
• Marketing Communication Strategies
• Workplace Communication
Year 2
- • Corporate Communication
• Social Media Strategies
• Media Publishing and Corporate Design
• Strategic Thinking and Planning
• Integrated Promotional Communication
• Semiotic Studies
• Multimedia Applications for Communication
Year 3
- • Corporate Strategy
• Design Thinking for Strategic Communication
• Crisis Communication Strategy
• Event Planning and Management
• Corporate Reputation Management
• Corporate Advertising
• Corporate Writing
• Negotiation in Professional Contexts
• Capstone Project
• Internship
Elective Modules
• Creative Writing
• Consumer Trends
• Creativity and Innovation
• Becoming A Leader
• Corporate Training
• Professional Image and Etiquette
• Office Application for Professionals
• Spanish Language 1
• Korean Language
• French Language 1
• Chinese Level 1
• Japanese Language 1
• German Language 1
• Spanish Language 2
• Korean Language 2
• French Language 2
• Chinese Level 2
• Japanese Language 2
• German Language 2
• Spanish Language 3
• Korean Language 3
• French Language 3
• Chinese Level 3
• Japanese Language 3
MPU Courses
U1
• Hubungan Etnik
• Tamadun Islam dan Tamadun Asia
• Pengajian Malaysia 3 (International Students)
• Bahasa Malaysia Komunikasi 2 (International Students)
U2
• Bahasa Kebangsaan A
• Entrepreneurship and Lean Start-up
U3
• Stress & Well-Being among Malaysians
U4
• Personal Social Responsibility
Career Prospects
Corporate Communication Professional, Journalist, Advertising and Sales Promotion Executive, Strategic Communication Programme Personnel, Corporate Communication Officer, Public Information Officer, Media Broadcaster, Communication Adviser, Public Relations Personnel, Publicity Consultant.
