OVERVIEW
Throughout this Bachelor of Mass Communication programme, you will develop the core skills required for effective communication. You will learn the art of researching, honing your ability to gather and analyse information. Our focus on writing will sharpen your written communication skills, enabling you to craft compelling messages tailored to different audiences and platforms.
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School
Media and CommunicationÂ
Intake Month
February, April and September
Study Options
Full time only
Real world
Industry projects
Overseas Transfer Options
United Kingdom (UK) and Australia
Study Programme
3-year
Professional Internship
3-month
Interested to know more? Start your journey with us now.
PROGRAMME OVERVIEW
PROGRAMME STRUCTURE
Strategising is a crucial aspect of communication, and our programme will equip you with the tools to develop effective communication plans. You will learn how to identify communication objectives, devise strategies, and execute them with precision. By honing your strategic thinking abilities, you will be prepared to navigate the challenges of the ever-changing communication landscape. Through hands-on projects and real-world scenarios, you will learn how to plan, execute, and evaluate communication initiatives across a range of sectors.
Primary Major
This component consists of Common Core subjects, which are common modules across a discipline that provides the fundamental knowledge of the discipline.
Common Core
Year 1
- Introduction to Mass Communication
- Visual Communication
- Intercultural Communication
- Communication Theory
- Innovative MediaÂ
- Media WritingÂ
- Media Analytics
- Media Law & Ethics
Year 2
• New Media and Society
• Specialisation Modules
Year 3
• FINAL PROJECT
– Choose 1 out of 5 Modules
• Research Project
• Internship
You will need to choose one of the specialisation below:
Digital Media Production
- Narrative WritingÂ
- Digital Moving Image
- Digital Animation and Compositing
- Visual Storytelling
- Audience StudiesÂ
- Trends in New MediaÂ
- Digital Media Creative Project
Journalism & Media Practice
- Journalism Fundamentals
- Newsgathering and Writing
- Narrative Journalism
- Broadcast Journalism
- Activism and the Media
- New Media Production
- Journalism Professional Practice
Advertising & Brand ManagementÂ
- Advertising FundamentalsÂ
- Strategic Copywriting
- Creative Design for Advertising
- Brand Management
- Corporate Identity & Branding Design
- Media Planning and Analysis
- Advertising & Brand Management
- Collaborative Project
Public Relations
- Public Relations Principles
- Promotional Writing
- Publicity And Media Relations
- Crisis Management
- Organisational Communication
- International Public Relations
- Public Relations Events Consultancy/Public Relations Consultancy
Note:Â All information is subject to change. Readers are responsible for verifying information that pertains to them by contacting the university.
University Core
This component aims to develop critical thinking, build up social intelligence and cultivate civic responsibility as well as broaden cultural knowledge. These consist of compulsory and nationally-mandated study modules required by the Malaysian Ministry of Higher Education.
- Penghayatan Etika dan Peradaban / Bahasa Melayu Komunikasi 2
- Falsafah dan Isu Semasa
- Emotional Intelligence in Action
- Kursus Integriti Dan Antirasuah (Integrity And Anti-Corruption)
- Social Innovation Project
Note:
- Students are requested to take Bahasa Kebangsaan A if they do not obtain a Credit for Bahasa Malaysia in SPM.
- All information is subject to change. Readers are responsible for verifying information that pertains to them by contacting the university.
Flexible Education
The Flexible Education component offers students the flexibility to explore modules in a related or unrelated field, enhancing and complementing their primary major. This component allows students to broaden their knowledge and skills by selecting modules from the same or different schools within the university.
Flexible Education can take various forms, including free electives, extensions, minors, or even a second major. These options provide students with the opportunity to delve deeper into a specific area of interest or broaden their understanding by exploring a different field of study.
Click here to see a full list of all available Flexible Education Components.
You will need to choose one of the package below.
Free Electives
You will need to select any five (5) of the Free Electives offered by Taylor’s University. You can refer to the Flexible Education Guide for the complete list. The free electives offered are subject to availability and you will need to meet the minimum module pre and co-requisite.
Minor
You will need to select one of the Minor packages offered by Taylor’s University. You can refer to the Flexible Education Guide for the complete list. The minor offered are subject to availability and you will need to meet the minimum module pre and co-requisite.
2nd Major
You will need to select one of the Major packages offered by Taylor’s University. You can refer to the Flexible Education Guide for the complete list. The minor offered are subject to availability and you will need to meet the minimum module pre and co-requisite.
Are you ready to take the next step in your academic journey? Our programme offers an exciting opportunity for individuals passionate about the field of Mass Communication. To ensure a smooth admission process, please take note of our entry requirements listed below.
Prerequisites
Pass SPM/O-level or equivalent with 3 credits including English for entry with Diploma qualification.
Note:Â
- Candidates without a credit in English at SPM level or its equivalent may be admitted if the STPM / Foundation / Diploma / Matriculation programme contains subjects in English that are equivalent or higher to English at SPM level.
- All information is subject to change. Readers are responsible for verifying information that pertains to them by contacting the university.
Entry Pathway
Pass with min. CGPA 2.00
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Taylor’s Diploma in Communication (DICM)
Pass with min. CGPA 2.00
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Sijil Tinggi Persekolahan Malaysia (STPM)
CC
Unified Examination Certificate (UEC)
Pass with min. 5Bs including English
(Note: Candidates without a Grade ‘B’ in UEC English may be admitted if the candidate has a credit in English at SPM or equivalent)
A Level
Min. DD (2 subjects)
AUSMAT (SACEi)
Min. ATAR 55
Canadian Pre-University (CPU)
Min. average of 55% in 6 subjects
International Baccalaureate (IB)
Min. 24 points in 6 subjects
Monash University Foundation Year (MUFY)
Overall 50%
Other Qualifications
- Pass Foundation / Pre-University from any other institution recognised by MOHE with min CGPA 2.0; or
- Pass Diploma from any other institution recognised by MOHE with min CGPA 2.0 or
- Pass Diploma in Media and Communication or its equivalent; or (Pre-requisite of credit in English at SPM level or equivalent is not required)
- Pass Matriculation from an institution recognised by MOHE; or
- Any other equiv. qualification recognized by M’sian Government.
- Application via APEL A is allowed. For the requirements please refer to the index page.
Note:Â
- Candidates without a credit in English at SPM level or its equivalent may be admitted if the STPM / Foundation / Diploma / Matriculation programme contains subjects in English that are equivalent or higher to English at SPM level.
- All information is subject to change. Readers are responsible for verifying information that pertains to them by contacting the university.
English Requirements
IELTS, TOEFL, MUET, UEC English
Pass English
Taylor’s EET
Overall score 5.0
Cambridge English/ELSÂ also recognised; the minimum score varies by programme
Taylor’s IEN
Level 2 – Grade C
Pre-University/Diploma
Complete Pre-University/Diploma that was conducted in English
Note:Â All information is subject to change. Readers are responsible for verifying information that pertains to them by contacting the university.
When you’ve successfully completed this Bachelor of Mass Communication programme, you could embark on any of these exciting careers, including:
- Campaign Director
- Consumer Advocate
- Corporate Affairs Manager
- Corporate Communication Manager
- Foreign Affairs Officer
- Public Relations Consultant
- Publicist
- Art Director
- Special Correspondent