Bachelor of Mass Communication (Honours)

Highlights about course

Program Level

Bachelor

Duration

3 Years

Tuition Fees

USD 31,115

Intake

April, February, September

OVERVIEW

 

Throughout this Bachelor of Mass Communication programme, you will develop the core skills required for effective communication. You will learn the art of researching, honing your ability to gather and analyse information. Our focus on writing will sharpen your written communication skills, enabling you to craft compelling messages tailored to different audiences and platforms.

 

Find us on Facebook , Instagram and Youtube

School
Media and Communication 

Intake Month

February, April and September

Study Options

Full time only

Real world

Industry projects

Overseas Transfer Options

United Kingdom (UK) and Australia

Study Programme

3-year

Professional Internship

3-month

Interested to know more? Start your journey with us now.

PROGRAMME OVERVIEW

PROGRAMME STRUCTURE

Strategising is a crucial aspect of communication, and our programme will equip you with the tools to develop effective communication plans. You will learn how to identify communication objectives, devise strategies, and execute them with precision. By honing your strategic thinking abilities, you will be prepared to navigate the challenges of the ever-changing communication landscape. Through hands-on projects and real-world scenarios, you will learn how to plan, execute, and evaluate communication initiatives across a range of sectors.

Primary Major

This component consists of Common Core subjects, which are common modules across a discipline that provides the fundamental knowledge of the discipline.

 

Common Core

Year 1

  • Introduction to Mass Communication
  • Visual Communication
  • Intercultural Communication
  • Communication Theory
  • Innovative Media 
  • Media Writing 
  • Media Analytics
  • Media Law & Ethics

Year 2

• New Media and Society

• Specialisation Modules

 

Year 3

• FINAL PROJECT

– Choose 1 out of 5 Modules

• Research Project

• Internship

You will need to choose one of the specialisation below:

Digital Media Production

  • Narrative Writing 
  • Digital Moving Image
  • Digital Animation and Compositing
  • Visual Storytelling
  • Audience Studies 
  • Trends in New Media 
  • Digital Media Creative Project

 

Journalism & Media Practice

  • Journalism Fundamentals
  • Newsgathering and Writing
  • Narrative Journalism
  • Broadcast Journalism
  • Activism and the Media
  • New Media Production
  • Journalism Professional Practice

Advertising & Brand Management 

  • Advertising Fundamentals 
  • Strategic Copywriting
  • Creative Design for Advertising
  • Brand Management
  • Corporate Identity & Branding Design
  • Media Planning and Analysis
  • Advertising & Brand Management
  • Collaborative Project

 

Public Relations

  • Public Relations Principles
  • Promotional Writing
  • Publicity And Media Relations
  • Crisis Management
  • Organisational Communication
  • International Public Relations
  • Public Relations Events Consultancy/Public Relations Consultancy

Note: All information is subject to change. Readers are responsible for verifying information that pertains to them by contacting the university.

University Core

This component aims to develop critical thinking, build up social intelligence and cultivate civic responsibility as well as broaden cultural knowledge. These consist of compulsory and nationally-mandated study modules required by the Malaysian Ministry of Higher Education.

 

  • Penghayatan Etika dan Peradaban / Bahasa Melayu Komunikasi 2
  • Falsafah dan Isu Semasa
  • Emotional Intelligence in Action
  • Kursus Integriti Dan Antirasuah (Integrity And Anti-Corruption)
  • Social Innovation Project

Note:

  1. Students are requested to take Bahasa Kebangsaan A if they do not obtain a Credit for Bahasa Malaysia in SPM.
  2. All information is subject to change. Readers are responsible for verifying information that pertains to them by contacting the university.

Flexible Education

The Flexible Education component offers students the flexibility to explore modules in a related or unrelated field, enhancing and complementing their primary major. This component allows students to broaden their knowledge and skills by selecting modules from the same or different schools within the university.

 

Flexible Education can take various forms, including free electives, extensions, minors, or even a second major. These options provide students with the opportunity to delve deeper into a specific area of interest or broaden their understanding by exploring a different field of study.

 

Click here to see a full list of all available Flexible Education Components.

 

You will need to choose one of the package below.

Free Electives

 

You will need to select any five (5) of the Free Electives offered by Taylor’s University. You can refer to the Flexible Education Guide for the complete list. The free electives offered are subject to availability and you will need to meet the minimum module pre and co-requisite.

Minor

 

You will need to select one of the Minor packages offered by Taylor’s University. You can refer to the Flexible Education Guide for the complete list. The minor offered are subject to availability and you will need to meet the minimum module pre and co-requisite.

2nd Major

 

You will need to select one of the Major packages offered by Taylor’s University. You can refer to the Flexible Education Guide for the complete list. The minor offered are subject to availability and you will need to meet the minimum module pre and co-requisite.

ENTRY REQUIREMENTS

Are you ready to take the next step in your academic journey? Our programme offers an exciting opportunity for individuals passionate about the field of Mass Communication. To ensure a smooth admission process, please take note of our entry requirements listed below.

Prerequisites

Pass SPM/O-level or equivalent with 3 credits including English for entry with Diploma qualification.

Note: 

  • Candidates without a credit in English at SPM level or its equivalent may be admitted if the STPM / Foundation / Diploma / Matriculation programme contains subjects in English that are equivalent or higher to English at SPM level.
  • All information is subject to change. Readers are responsible for verifying information that pertains to them by contacting the university.

Entry Pathway

Pass with min. CGPA 2.00

 

Taylor’s Diploma in Communication (DICM)

Pass with min. CGPA 2.00

 

Sijil Tinggi Persekolahan Malaysia (STPM)

CC

Unified Examination Certificate (UEC)

Pass with min. 5Bs including English

(Note: Candidates without a Grade ‘B’ in UEC English may be admitted if the candidate has a credit in English at SPM or equivalent)

 

A Level

Min. DD (2 subjects)

AUSMAT (SACEi)

Min. ATAR 55

 

Canadian Pre-University (CPU)

Min. average of 55% in 6 subjects

 

International Baccalaureate (IB)

Min. 24 points in 6 subjects

 

Monash University Foundation Year (MUFY)

Overall 50%

 

Other Qualifications

  • Pass Foundation / Pre-University from any other institution recognised by MOHE with min CGPA 2.0; or
  • Pass Diploma from any other institution recognised by MOHE with min CGPA 2.0 or
  • Pass Diploma in Media and Communication or its equivalent; or (Pre-requisite of credit in English at SPM level or equivalent is not required)
  • Pass Matriculation from an institution recognised by MOHE; or
  • Any other equiv. qualification recognized by M’sian Government.
  • Application via APEL A is allowed. For the requirements please refer to the index page.

Note: 

  • Candidates without a credit in English at SPM level or its equivalent may be admitted if the STPM / Foundation / Diploma / Matriculation programme contains subjects in English that are equivalent or higher to English at SPM level.
  • All information is subject to change. Readers are responsible for verifying information that pertains to them by contacting the university.

English Requirements

IELTS, TOEFL, MUET, UEC English

Pass English

 

Taylor’s EET

Overall score 5.0

 

Cambridge English/ELS also recognised; the minimum score varies by programme

Taylor’s IEN

Level 2 – Grade C

 

Pre-University/Diploma

Complete Pre-University/Diploma that was conducted in English

Note: All information is subject to change. Readers are responsible for verifying information that pertains to them by contacting the university.

 
FUTURE CAREERS

When you’ve successfully completed this Bachelor of Mass Communication programme, you could embark on any of these exciting careers, including:

  • Campaign Director
  • Consumer Advocate
  • Corporate Affairs Manager
  • Corporate Communication Manager
  • Foreign Affairs Officer
  • Public Relations Consultant
  • Publicist
  • Art Director
  • Special Correspondent

HOW TO APPLY

 

About University

Taylor’s University

Malaysia

Best countries for overseas education

Explore the best countries for overseas education and get the latest updates and insights on studying abroad. From top universities to the admission process and beyond, we’ve curated a comprehensive guide to help you navigate the exciting realm of international education.

Our students love us

Here’s What our students say about us .

Creative Consultancy Blogs

Dive in to stay updated on the latest international education trends and job opportunities

FAQs

What is overseas education?

Overseas education is leaving your home country and going abroad to pursue further education. Through overseas education, you can avail of long-term degree courses as well as short-term certificate courses to learn a language or upskill yourself.

 

If you are aiming to study abroad, identify your career goals, look for relevant courses and universities abroad, know the tuition fees and other expenditures, prepare well for the entrance exams, apply to shortlisted universities, accept the offer letter from the desired university, apply for a student visa and get ready to jet off! 

The best way to study abroad for free is to avail of full-funded scholarships or university grants. The fully-funded scholarships are typically awarded to students who excel in academics or extracurricular activities and cover their tuition fees, travel expenses, accommodation, and other living expenses.  

To get an education loan for studying abroad, you need to have the admission offer letter from the university and fulfill the eligibility criteria for securing the loan. In order to get an education loan at the best rate of interest, seek guidance from a reputed study-abroad consultant. 

Choose to study abroad to leverage better learning opportunities, see the world, meet new people, boost your resume, develop a broader perspective, become culturally competent, and avail yourself of lucrative job opportunities globally. 

Choose to study abroad to leverage better learning opportunities, see the world, meet new people, boost your resume, develop a broader perspective, become culturally competent, and avail yourself of lucrative job opportunities globally. 

The best way to go abroad for studies is to get in touch with reputed study-abroad consultants. They can help you explore courses aligned with your academic interests, guide you in preparing for entrance exams, help you with university and student visa applications, and even provide post-arrival assistance.

Interested in studying abroad?

Share your details & our experts will call to discuss your goals

Contact Form