What is overseas education?

Overseas education is leaving your home country and going abroad to pursue further education. Through overseas education, you can avail of long-term degree courses as well as short-term certificate courses to learn a language or upskill yourself.

How to get a scholarship to study abroad?

If you are aiming to study abroad, identify your career goals, look for relevant courses and universities abroad, know the tuition fees and other expenditures, prepare well for the entrance exams, apply to shortlisted universities, accept the offer letter from the desired university, apply for a student visa and get ready to jet off!

The best way to study abroad for free is to avail of full-funded scholarships or university grants. The fully-funded scholarships are typically awarded to students who excel in academics or extracurricular activities and cover their tuition fees, travel expenses, accommodation, and other living expenses.

How to study abroad for free?

To get an education loan for studying abroad, you need to have the admission offer letter from the university and fulfill the eligibility criteria for securing the loan. In order to get an education loan at the best rate of interest, seek guidance from a reputed study-abroad consultant.

How to get an education loan for studying abroad?

Choose to study abroad to leverage better learning opportunities, see the world, meet new people, boost your resume, develop a broader perspective, become culturally competent, and avail yourself of lucrative job opportunities globally.

How to go abroad for studies?

The best way to go abroad for studies is to get in touch with reputed study-abroad consultants. They can help you explore courses aligned with your academic interests, guide you in preparing for entrance exams, help you with university and student visa applications, and even provide post-arrival assistance.

Bachelor of Mass Communication (Honours) in Advertising and Brand Management field

OVERVIEW

For this Bachelor of Mass Communication in Advertising and Brand Management programme, you will delve into the world of advertising creative strategy and brand management, gaining the expertise required to meet the growing market demands. We understand that the landscape of advertising has become increasingly challenging over the years, and we are here to guide you through it.

With a focus on real-world solutions, this programme are designed to nurture your creativity, enhance your design capabilities, and foster strategic thinking. You will learn to develop innovative advertising campaigns that create maximum visibility for organisations and their brands. Through a hands-on approach, you will receive training on industry-relevant equipment and cutting-edge software, ensuring you are well-prepared for the dynamic advertising industry. Our holistic approach covers both the creative and managerial aspects of the field, enabling you to become a well-rounded professional.

School
Media and Communication

Intake Month

February, April and September

Study Options

Full time only

Real world

Industry projects

Overseas Transfer Options

United Kingdom (UK) and Australia

Study Programme

3-year

Professional Internship

3-month

Interested to know more? Start your journey with us now.

PROGRAMME OVERVIEW

PROGRAMME STRUCTURE

Through our Professional Media Workshop module, you will have the opportunity to actively engage with the industry. This module provides a platform for you to interact with professionals, gaining invaluable insights and knowledge directly from the field. In the Advertising Campaign module, you will work on real projects, putting your skills and creativity to the test. Collaborating with peers and industry professionals, you will develop and execute advertising campaigns that address real-world challenges.

To further enhance your practical experience, you will undertake a 10 -12 week internship with reputable advertising agencies, media agencies, and marketing communication consultancies.

Our degree programme is fully compatible with the new Taylor’s Curriculum Framework, which offers you the flexibility to mix and match study modules.

Primary Major

This component consists of Common Core subjects, which are common modules across a discipline that provides the fundamental knowledge of the discipline.

Common Core

Year 1

Introduction to Mass Communication
Visual Communication
Intercultural Communication
Communication Theory
New Media and Society
Innovative Media
Media Writing
Media Analytics
Media Law and Ethics

• Media Analytics

Year 2

Advertising Fundamentals
Strategic Copywriting
Principles of Marketing
Brand Management
Creative Design for Advertising
Corporate Identity and Branding Design
Research Methods

Year 3

Advertising and Brand Management Collaborative Project
Media Planning and Analysis
Research Project
Internship

Note: All information is subject to change. Readers are responsible for verifying information that pertains to them by contacting the university.

University Core

This component aims to develop critical thinking, build up social intelligence and cultivate civic responsibility as well as broaden cultural knowledge. These consist of compulsory and nationally-mandated study modules required by the Malaysian Ministry of Higher Education.

Penghayatan Etika dan Peradaban / Bahasa Melayu Komunikasi 2
Falsafah dan Isu Semasa
Emotional Intelligence in Action
Kursus Integriti Dan Antirasuah (Integrity And Anti-Corruption)
Social Innovation Project

Note:

Students are requested to take Bahasa Kebangsaan A if they do not obtain a Credit for Bahasa Malaysia in SPM.
All information is subject to change. Readers are responsible for verifying information that pertains to them by contacting the university.

Flexible Education

The Flexible Education component offers students the flexibility to explore modules in a related or unrelated field, enhancing and complementing their primary major. This component allows students to broaden their knowledge and skills by selecting modules from the same or different schools within the university.

Flexible Education can take various forms, including free electives, extensions, minors, or even a second major. These options provide students with the opportunity to delve deeper into a specific area of interest or broaden their understanding by exploring a different field of study.

Click here to see a full list of all available Flexible Education Components.

You will need to choose one of the package below.

Free Electives

You will need to select any five (5) of the Free Electives offered by Taylor’s University. You can refer to the Flexible Education Guide for the complete list. The free electives offered are subject to availability and you will need to meet the minimum module pre and co-requisite.

Minor

You will need to select one of the Minor packages offered by Taylor’s University. You can refer to the Flexible Education Guide for the complete list. The minor offered are subject to availability and you will need to meet the minimum module pre and co-requisite.

2nd Major

You will need to select one of the Major packages offered by Taylor’s University. You can refer to the Flexible Education Guide for the complete list. The minor offered are subject to availability and you will need to meet the minimum module pre and co-requisite.

ENTRY REQUIREMENTS

Are you ready to take the next step in your academic journey? Our programme offers an exciting opportunity for individuals passionate about the field of Bachelor of Mass Communication in Advertising and Brand Management. To ensure a smooth admission process, please take note of our entry requirements listed below.

Prerequisites

Pass SPM//O-level or equivalent with 5 credits including English for entry with pre-university / foundation qualification (Except for UEC).

Pass SPM/O-level or equivalent with 3 credits including English for entry with Diploma qualification.

Note:

_{Candidates without a credit in English at SPM level or its equivalent may be admitted if the STPM / Foundation / Diploma / Matriculation programme contains subjects in English that are equivalent or higher to English at SPM level.}
All information is subject to change. Readers are responsible for verifying information that pertains to them by contacting the university.

Entry Pathway

Taylor’s Foundation in Arts (FIA)

Pass with min. CGPA 2.00

Taylor’s Diploma in Communication (DICM)

Pass with min. CGPA 2.00

Sijil Tinggi Persekolahan Malaysia (STPM)

Unified Examination Certificate (UEC)

Pass with min. 5Bs including English

_{(Note: Candidates without a Grade ‘B’ in UEC English may be admitted if the candidate has a credit in English at SPM or equivalent)}

A Level

Min. DD (2 subjects)

AUSMAT (SACEi)

Min. ATAR 55

Canadian Pre-University (CPU)

Min. average of 55% in 6 subjects

International Baccalaureate (IB)

Min. 24 points in 6 subjects

Monash University Foundation Year (MUFY)

Overall 50%

Other Qualifications

Pass Foundation / Pre-University from any other institution recognised by MOHE with min CGPA 2.0; or
Pass Diploma from any other institution recognised by MOHE with min CGPA 2.0 or
Pass Diploma in Media and Communication or its equivalent; or (Pre-requisite of credit in English at SPM level or equivalent is not required)
Pass Matriculation from an institution recognised by MOHE; or
Any other equiv. qualification recognized by M’sian Government.
Application via APEL A is allowed. For the requirements please refer to the index page.

Note:

_{Candidates without a credit in English at SPM level or its equivalent may be admitted if the STPM / Foundation / Diploma / Matriculation programme contains subjects in English that are equivalent or higher to English at SPM level.}
All information is subject to change. Readers are responsible for verifying information that pertains to them by contacting the university.

English Requirements

IELTS, TOEFL, MUET, UEC English

Pass English

Taylor’s EET

Overall score 5.0

Cambridge English/ELS also recognised; the minimum score varies by programme

Taylor’s IEN

Level 2 – Grade C

Pre-University/Diploma

Complete Pre-University/Diploma that was conducted in English

Note: All information is subject to change. Readers are responsible for verifying information that pertains to them by contacting the university.

FUTURE CAREERS

When you’ve successfully completed this Bachelor of Mass Communication in Advertising and Brand Management programme, you could embark on any of these exciting careers, including:

Integrated Marketing Communication Specialist
Campaign Director
Branding Specialist
Brand Developer
Social Media Specialist/Coordinator
Customer Engagement Associate
Copywriter

Creative Director
Production Designer
Media Buyer/Planner
Web Designer
Traffic Manager
Digital Content Creator

HOW TO APPLY

Embarking on your journey towards a Bachelor of Mass Communication in Advertising and Brand Management degree represents an exhilarating advancement in your educational and professional career. We are here to guide you through the application process, ensuring it is as seamless and straightforward as possible. To discover more about the procedure and the documents required, please visit our Admissions website for further information.