OVERVIEW
Our Bachelor of Mass Communication (Honours) in Public Relations and Marketing places a strong emphasis on Public Relations (PR) and events, complemented by comprehensive knowledge in marketing communication. Through this programme, you’ll gain proficiency in digital marketing, effective marketing communication, and social media market strategies. You’ll also have the opportunity to hone your skills in planning, strategising, and executing impactful marketing campaigns tailored to modern communication strategies.
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School
Media and CommunicationÂ
Intake Month
February, April and September
Study Options
Full time only
Real world
Industry projects
Overseas Transfer Options
United Kingdom (UK) and Australia
Study Programme
3-year
Professional Internship
3-month
Interested to know more? Start your journey with us now.
PROGRAMME OVERVIEW
PROGRAMME STRUCTURE
Throughout this programme, you will acquire the skills to adeptly conceptualise and strategise a corporate communication plan, facilitating the business development of an organisation. You will engage in problem analysis, strategic planning, content development, and tactical solutions, with a specific focus on social media platforms to enhance brand awareness.
You will have the opportunity to experience active engagement with the industry through the module Professional Media Workshop. This module will provide you with opportunities to participate in talks, workshops, forums, and practical sessions conducted by industry professionals. It will also involve hands-on exposure to real campaigns, real clients, and industry members through the Public Relations Consultancy module and the student-formed agency called Venturous.
This degree programme is compatible with the new Taylor’s Curriculum Framework, which allows you to mix and match study modules according to your preferences.
Primary Major
This component consists of Common Core subjects, which are common modules across a discipline that provides the fundamental knowledge of the discipline.
Common Core
Year 1
• Introduction to Mass CommunicationÂ
• Visual CommunicationÂ
• Intercultural CommunicationÂ
• Communication Theory
• Innovative MediaÂ
• Media WritingÂ
• Media AnalyticsÂ
• New Media and Society
• Media Law & Ethics
Year 2
• Public Relations PrinciplesÂ
• Promotional WritingÂ
• Publicity and Media RelationsÂ
• Crisis ManagementÂ
• Organisational CommunicationÂ
• Introduction to Management
• Principles of Marketing
• Consumer Behaviour
• Relationship MarketingÂ
• Research Methods
Year 3
• Final Project
• Research Project
• Professional Media WorkshopÂ
• Public Relations Consultancy
• Internship
Note:Â All information is subject to change. Readers are responsible for verifying information that pertains to them by contacting the university.
University Core
This component aims to develop critical thinking, build up social intelligence and cultivate civic responsibility as well as broaden cultural knowledge. These consist of compulsory and nationally-mandated study modules required by the Malaysian Ministry of Higher Education.
- Penghayatan Etika dan Peradaban / Bahasa Melayu Komunikasi 2
- Falsafah dan Isu Semasa
- Emotional Intelligence in Action
- Kursus Integriti Dan Antirasuah (Integrity And Anti-Corruption)
- Social Innovation Project
Note:
- Students are requested to take Bahasa Kebangsaan A if they do not obtain a Credit for Bahasa Malaysia in SPM.
- All information is subject to change. Readers are responsible for verifying information that pertains to them by contacting the university.
Flexible Education
The Flexible Education component offers students the flexibility to explore modules in a related or unrelated field, enhancing and complementing their primary major. This component allows students to broaden their knowledge and skills by selecting modules from the same or different schools within the university.
Flexible Education can take various forms, including free electives, extensions, minors, or even a second major. These options provide students with the opportunity to delve deeper into a specific area of interest or broaden their understanding by exploring a different field of study.
Click here to see a full list of all available Flexible Education Components.
You will need to choose one of the package below.
Free Electives
You will need to select any two (2) of the Free Electives offered by Taylor’s University. We listed out some o the recommended free electives below, and you can refer to the Flexible Education Guide for the complete list. The free electives offered are subject to availability and you will need to meet the minimum module pre and co-requisite.
- Entrepreneurship and Small Business
- Film Studies
- Illustration & Visual Narrative
- Mobile Applications Development
- Performing Arts
- Photography
Are you ready to take the next step in your academic journey? Our programme offers an exciting opportunity for individuals passionate about the field of Public Relations and Marketing. To ensure a smooth admission process, please take note of our entry requirements listed below.
Prerequisites
Pass SPM/O-level or equivalent with 3 credits including English for entry with Diploma qualification.
Note:Â
- Candidates without a credit in English at SPM level or its equivalent may be admitted if the STPM / Foundation / Diploma / Matriculation programme contains subjects in English that are equivalent or higher to English at SPM level.
- All information is subject to change. Readers are responsible for verifying information that pertains to them by contacting the university.
Entry Pathway
Pass with min. CGPA 2.00
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Taylor’s Diploma in Communication (DICM)
Pass with min. CGPA 2.00
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Sijil Tinggi Persekolahan Malaysia (STPM)
CC
Unified Examination Certificate (UEC)
Pass with min. 5Bs including English
(Note: Candidates without a Grade ‘B’ in UEC English may be admitted if the candidate has a credit in English at SPM or equivalent)
A Level
Min. DD (2 subjects)
AUSMAT (SACEi)
Min. ATAR 55
Canadian Pre-University (CPU)
Min. average of 55% in 6 subjects
International Baccalaureate (IB)
Min. 24 points in 6 subjects
Monash University Foundation Year (MUFY)
50%
Other Qualifications
- Pass Foundation / Pre-University from any other institution recognised by MOHE with min CGPA 2.0; or
- Pass Diploma from any other institution recognised by MOHE with min CGPA 2.0 or
- Pass Diploma in Media and Communication or its equivalent; or (Pre-requisite of credit in English at SPM level or equivalent is not required)
- Pass Matriculation from an institution recognised by MOHE; or
- Any other equiv. qualification recognized by M’sian Government.
- Application via APEL A is allowed. For the requirements please refer to the index page.
Note:Â
- Candidates without a credit in English at SPM level or its equivalent may be admitted if the STPM / Foundation / Diploma / Matriculation programme contains subjects in English that are equivalent or higher to English at SPM level.
- All information is subject to change. Readers are responsible for verifying information that pertains to them by contacting the university.
English Requirements
Pass English
Taylor’s EET
Overall score 5.0
Cambridge English/ELSÂ also recognised; the minimum score varies by programme
Taylor’s IEN
Level 2 – Grade C
Pre-University/Diploma
Complete Pre-University/Diploma that was conducted in English
Note:Â All information is subject to change. Readers are responsible for verifying information that pertains to them by contacting the university.
When you’ve successfully completed this Bachelor of Mass Communication in Public relations and Marketing programme, you could embark on any of these exciting careers, including:
- Brand Manager
- Campaign Director
- Corporate Affairs Manager
- Corporate Communication Manager
- Foreign Affairs Officer
- Market Researcher
- Public Relations & Marketing Consultant
- Public Relations Consultant
- Publicist
- Strategy Planning Manager
Embarking on your journey towards a Bachelor of Mass Communication in Public Relations and Marketing degree represents an exhilarating advancement in your educational and professional career. We are here to guide you through the application process, ensuring it is as seamless and straightforward as possible. To discover more about the procedure and the documents required, please visit our Admissions website for further information.
