- The Bachelor of Media and Communication is designed to prepare students for a career in the media, communications and multimedia industries.
- Students learn about how the media is evolving through an examination of issues such as ownership, control of the media and the impact of new media technologies on society.
- The course links theoretical and practical knowledge and skills needed to operate effectively in diverse settings in industry.
Entry Requirements
Requirements depend on your entry level. Expand for more details.
| Entry Level | Entry Requirements Required by Partner University / School |
|---|---|
| INTI Diploma | Completion of Diploma with an average of 60% or completion of Diploma in Mass Communication. (English requirements: Study must be completed not more than two years prior to commencing study at Swinburne) |
| Malaysian Diploma | Any qualifications equivalent to Diploma (MQF Level 4) or Advanced Diploma (MQF Level 5) with minimum average of 60% (CGPA 2.4) are subject to Swinburne University’s approval. |
| INTI Foundation | Average of 60% (CGPA 2.40). (Average 60% in English units. Study must be completed not more than two years prior to commencing study at Swinburne) |
| Foundation* | Having completed a Foundation programme with an average of 65%. (Average of 60% in English – study must be completed not more than two years prior to commencing study at Swinburne). Other Foundation programmes are subject to Swinburne University’s approval. |
| STPM | Pass 3 subjects in STPM with minimum CGPA 2.50 and a credit in English at SPM level or its equivalent |
| Unified Examination Certificate (UEC) |
Pass UEC with 5Bs and Average of best 5 subjects – Score of 5 and below. E.g. Student obtains the following marks for best 5 subjects: B4, B3, B3, B4, B6. Total score is: 4 + 3 + 3 + 4 + 6 = 20. Average score = 20/5 = 4 (A1: 100 – 85; A2: 84 – 80; B3: 79 – 75; B4: 74 – 70; B5: 69 – 65; B6: 64 – 60; C7: 57 – 55; C8: 54 – 50; F9: 49 – 0) |
| Cambridge A Levels (A Levels incorporating Cambridge, GCE, Malaysia, Singapore & UK) |
Minimum value of 8 must be achieved in 3 subjects at A Levels. (Minimum grade C in IGCSE English plus completion of A Level – study must be completed not more than two years prior to commencing study at Swinburne) (Grades for A Levels: A*=6, A=5, B=4, C=3, D=2, E=1) |
| Australian Senior High School Certificate (e.g. South Australia Certificate of Education or VCE) |
Minimum Australian Tertiary Admission Rank (ATAR) of 60. Score of 30 in EAL (English as Alternate Language) for Victorian Certificate of Education (VCE), or equivalent |
| Australian Foundation Programme (e.g. Monash University Foundation Year) |
Minimum score of 65%. (Average of 60% in Foundation English units – study must be completed not more than two years prior to commencing study at Swinburne) |
| International Baccalaureate (IB) |
Evidence of IB Diploma Award. Minimum 6 subjects including minimum 4 in pre-requisite subjects. Minimum 24 points. Minimum of 4 in English A1 or A2 (Higher and Standard Levels) or minimum of 5 in English B (Higher Level) |
*Australian Foundation and Swinburne University approved Malaysian Foundation
Please note that other qualifications will be assessed on a case-to-case basis and subject to Swinburne University’s approval.
Note: For Bachelor of Media and Communication, students need to obtain a credit in English at SPM level or its equivalent.
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| Entry Level | English Language Requirements |
|---|---|
| IELTS | Overall 6.0 (No individual band below 6.0) |
| TOEFL iBT | Overall 64 (No less than 13 in reading, 12 in listening, 18 in speaking, 21 in writing) |
| PTE | 50 (Communication skill no less than 50) |
| SPM | English 1119 (GCE-O) with minimum C grade & successful completion of A-Level/STPM. |
| GCE O-Level | Credit in English |
| STPM | Grade C in 920 English Literature |
| MUET | Band 4 |
| Cambridge English C1 Advanced | 169 (No band less than 169) |
| INTI Academic English Programme (AEP) (Level 4) | Pass Level 4 with minimum 60% |
| International Baccalaureate (IB) | Minimum of 4 in English A1 or A2 (Higher and Standard Levels) or minimum of 5 in English B (Higher Level) |
| Common European Framework | B2 |
Students meet the English Language entry requirement if they study for at least two years study at the level of a Malaysia Diploma or Bachelor studies with English as the language of instruction. Medium of Instruction (MOI) letter must be provided.
For English Language Requirements, please refer to https://www.swinburne.edu.au/study/international/apply/entry-requirements/ on the English Requirements table.
Note:Â International students are subject to meet entry requirements that reflect similar qualifications and experience as stated above.
To find country-specific entry requirements visit our international entry requirement page
Career Opportunities
Explore your career possibilities.
You can launch your career in one of these fields:
- Digital advertising specialist
- Digital marketer
- Social Media Officer
- Social Media Producer
Additional information
This syllabus has been designed to meet the requirements of professional bodies while giving students the competitive edge.
This programme encompasses a major in Social Media and Advertising with a minor in Digital Marketing. A major in Social Media and Advertising gives students a comprehensive understanding of social media platforms and learn how to analyse new and emerging media technologies and drive their use and innovation across industry.
