Advertising Design is a three-year degree programme focused on producing creative advertising content. Students are trained to master persuasive communication through design and multimedia applications. This programme emphasises on the understanding of branding, positioning, advertising strategy, media applications and product solutions. The creative process and final artwork are given great emphasis in order for our students to develop and enhance their skills and abilities to excel in this field.

We aim to develop graduates with the intellectual capacity to generate creative ideas in advertising communications, and who are technically
capable of transforming those ideas into impactful outputs.

Entry Requirements

• 1. Pass Foundation/Matriculation studies in related field from a recognised institution; OR
  2. Pass STPM or its equivalent with a minimum of Grade C (GPA 2.00) in any two (2) subjects; OR
  3. Pass A-Level with a minimum of Grade D in any two (2) subjects; OR
  4. Pass UEC with a minimum of Grade B in at least five (5) subjects inclusive of English; OR
  5. Recognised Creative Multimedia Diploma or its equivalent with a minimum CGPA of 2.50; * OR
  6. Pass DKM/DLKM/DVM with a minimum CGPA of 2.50. Candidates with CGPA below 2.50 MUST have at least two (2) years of work experience in the related field. ** OR
  7. Posses an APEL.A certificate from MQA for admission into Bachelor programmes. For more information, please visit https://www.mmu.edu.my/apel-a/ AND
  8. Pass an interview OR submission of student’s portfolio, to be determined by MMU as required.

* Candidates with CGPA below 2.50 may be admitted subject to a rigorous internal assessment process..

** DKM/DLKM/DVM candidates may be required to undergo Bridging Programme as an additional requirement.

Programme Structure

Core

Year 1

Advertising Design 1
Advertising Design 2
Web Design
Environmental Design
Media Culture
Video Production
Media Aesthetics
3D Modelling and Printing
Internet and Mobile Application
Mobile App Design and Development

Year 2

Advertising Design 3
Advertising Design 4
Audio Visual for Advertising
E-marketing
Multimodal Interaction Design
Semiotic Studies
Sound Design 1
Integrated Marketing Communication
Video Production for Advertising

Year 3

Advertising Design Project 1
Advertising Design Project 2
Interactive Technology for Advertising
Design Research
Sound Design 2
Media Law
Media Anthropology
Internship Programme

Elective Modules

Corporate Identity
Information Design
Project Management
Motion Capture

University Subjects

Integrity and Leadership
Philosophy and Current Issues
Appreciation of Ethics and Civilizations
Bahasa Kebangsaan A (Students without credit in BM at SPM Level)
Bahasa Melayu Komunikasi 2 (International students)
Character Building
Sustainable Society
Fundamentals of Digital Competence with Basic Programming

Career Prospects

Art Director, Designer, Manager in Publications, Corporate and Communication Departments, Advertising Agencies, Design Houses, Production Houses, Retailer; or

Manager, Designer, Art Director for Film, Animation, Music Production Houses and Broadcast Agencies; or

Manager of Art, Design, Branding for Retailers, Entrepreneurs, Product Designs; or

Manager, Designer for Advertising related activities for small businesses;

Online, Print, Exhibition, Outdoor, Web Advertising