The two-year programme focuses on developing students’ knowledge of communication. It increases students’ understanding and critical awareness of the dynamics of media transformation and the challenges this creates within various applied contexts.
Upon completion of the Diploma programme, you can opt for a related Degree programme from the Faculty of Applied Communication.
Entry Requirements
Pass in SPM /O-Level or its equivalent with a minimum of Grade C in at least three (3) subjects, inclusive of English; OR
Pass STPM or its equivalent with a minimum of Grade C (GPA 2.00) in any one (1) subject including a minimum of Grade C in English at SPM/O-Level or its equivalent; OR
Pass in STAM with a minimum Grade Maqbul (Pass) in any one (1) subject including a credit in SPM English or its equivalent; OR
Pass UEC with a minimum of three (3) Bs including English; OR
Pass SKM Level 3 or any qualifications equivalent to Certificate (Level 3, MQF) including Pass SPM with a credit in English or its equivalent; OR
Pass a Certificate or its equivalent including a credit in English at SPM or its equivalent; OR
Pass a Certificate in Media and Communication or its equivalent; OR
Posses an APEL.A certificate from MQA for admission into Diploma programmes; AND
Programme Structure
Year 1
Fundamentals of Strategic Communication
Communication Theories
Social Media Strategies
English for Academic Purposes
Stakeholders Management
Public Relations Strategies
Strategic Thinking and Planning
Media Culture
Fundamentals of English
Media Law
Workplace Communication
Year 2
Communication Research Methodology
Integrated Promotional Communication
Marketing Communication Strategies
Corporate Strategy
Media Publishing and Corporate Design
Corporate Communication
Intercultural Communication
Corporate Writing
Semiotic Studies
Negotiation in Professional Contexts
Design Thinking for Strategic Communication
Fundamentals of Digital Competence with Basic Programming
Internship
Year 3
Capstone Project
Crisis Communication Strategy
Event Planning and Management
Corporate Advertising
Corporate Reputation Management
Elective Subjects
Multimedia Applications for Communication
Creativity and Innovation
Korean Language 1
Korean Language 2
Korean Language 3
Consumer Trends
Office Application for Professionals
Chinese Language 1
Chinese Language 2
Chinese Language 3
Corporate Training
Becoming A Leader
Professional Image and Etiquette
French Language 1
French Language 2
French Language 3
