Programme Description
The program’s goal is to provide learners with basic knowledge and vocational skills that will enable them to work in the corporate communication industry at a middle level and continue their education at a higher level. Our students learn public relations, advertising management, and other relevant skills to be able to be successful in the corporate world. They will be able to specialise in various fields, such as advertising and public relations, internal communication that is consists of written text, like reports, announcements, conferences interviews, and other techniques.
Programme Highlights
- Mode: Full Time
- Duration: 36 months
- Credit Hours: 94
- Scholarships Available
- Intake: Jan/Feb, May/June, Sept/Oct
- Course in Petaling Jaya
Subject Offered*
YEAR 1
- Principle of Management
- Academic English 1
- Computer Software Applications
- Professional Communications
- Academic English 2
- Interpersonal Communication
- Co Curriculum
- Introduction to Advertising
- Meeting Skills
- Basic Entrepreneurship / Bahasa Kebangsaan A
- Human Communication
YEAR 2
- Corporate Communication
- Intercultural Communication
- Public Relations Writing
- Principle of Management
- Principles and Practice Public Relations
- Integrated Marketing Communication
- Pengajian Malaysia 2 / Bahasa Melayu Komunikasi 1*
- Writing for Mass Media
YEAR 3
- Theories of Communication
- Organizational Communication
- International Relations
- Professional Personality Development
- Communicative Research
- Ethics and Media
- Corporate Communication Practice
- The Principle of Event Management
- Industrial Training / Professional Project
Entry Requirements
i) A pass in SPM or its equivalent, with a minimum of 3 credits including English; OR
ii) A pass in Sijil Tinggi Persekolahan Malaysia (STPM) or its equivalent, with a minimum of Grade C (GPA 2.00) in any subject and a credit in English at SPM or its equivalent; OR
iii) ApassinSijilTinggiAgamaMalaysia(STAM)with a minimum grade of Maqbul and a credit in English at SPM or its equivalent; OR
iv) Pass SKM (Level 3, MQF) (HEP is required to implement a screening and bridging program which correspond to the program field); OR
v) A Certificate (Level 3, MQF) or its equivalent and a credit in English at SPM or its equivalent; OR
vi) A Certificate in Media and Communication or its equivalent.
For International Students
International English Language Testing System (IELTS) score of 5.0 OR its equivalent.
