This two-year diploma programme off­ers a variety of essential knowledge and skills in digital business through inquiry and exploration of new business models and opportunities in the digital era. This program also equips students with skills in shifting digital business transformation strategies, leading digital innovations, analysing valuable data for decision making, understanding the concept of how digital business transformation adapt with artificial intelligence, enhancing business analytics for digital business, engaging customers through digital marketing and experiencing in developing digital business practices.

Upon completion of the programme, students can opt to further study in a related undergraduate programme off­ered by Faculty of Business and Faculty of Management in MMU, except for Bachelor of Financial Engineering (Hons).

Entry Requirements

1. 1. 1. Pass SPM/O-Level or its equivalent with a minimum of Credit in at least three (3) subjects, and at least a Pass in English; OR
      2. Pass STPM or its equivalent with a minimum of Grade C (GP 2.00) in any subject AND a Pass in English at SPM Level or its equivalent; OR
      3. Pass STAM with a minimum Grade of Maqbul (Pass) AND a Pass in English at SPM Level or its equivalent; OR
      4. Pass UEC with a minimum of Grade B in at least three (3) subjects and at least a Pass in English; OR
      5. Pass SKM (Level 3, MQF) in a related field; OR
      6. A Certificate (Level 3, MQF) in the related field with at least CGPA of 2.00; OR

Note

Upon completing the diploma programme, students who intend to pursue their studies in MMU will need to meet the entry requirements of the bachelor’s degree programme of their choice.

Programme Structure

Year 1

Business Management
Microeconomics
Digital Business Venture & Strategy
Business Accounting
Introduction to Digital & Social Media Marketing
Character Building
Business Communication in the Digital Age
Principle of Marketing
Web Design
Fundamentals of Business and Ethics
Business Finance
Introduction to Information System
Digital Logistics and Supply Chain Management

Year 2

Quantitative Analysis
Macroeconomics
Business System Development
Web Development and Application
Cybersecurity
Introduction to Financial Technology
Business Analytics
People Management
Operations Management
E-Commerce
Decision Support System for Management
Digital Business Project

Electives

Two (2) subjects should be taken from the following:
– Introduction to Financial Technologies
– Resource Planning Systems
– Business Analytics

University Courses

U1 – Philosophy and Current Issues/ Penghayatan Etika dan Peradaban (Local)/ Bahasa Melayu Komunikasi 1 (International)
U2 – Basic Academic Writing/ Grooming and Professional Etiquette/ Bahasa Kebangsaan A
U3 – Introduction to Cultural Practices in Malaysia/ Family and Society in Malaysia
U4 – Personal Social Responsibility
Character Building
Sustainable Society

Career Prospects

Digital Business Entrepreneur, Social Media Marketer, Digital Business Consultant