PROGRAMME REVIEW
Perdana University’s Diploma in Digital Marketing is a pioneering programme that propels students into the forefront of the dynamic digital landscape. This diploma distinguishes itself by offering a hands-on curriculum, ensuring students gain practical expertise in areas such as social media marketing, search engine optimization, and data analytics. Emphasizing industry relevance, the program integrates real-world projects, enabling students to apply digital marketing strategies in authentic scenarios. With a focus on emerging technologies and trends, students receive a comprehensive education, positioning them as adept digital marketing professionals. Perdana University’s Diploma in Digital Marketing is the catalyst for individuals aspiring to excel in the rapidly evolving realm of digital business.
Entry Requirement
i. Possesses SPM with at least credit in THREE subjects; OR
ii. Possesses SKM Level 3 in the related field; OR
iii. A Certificate (Level 3, MQF) in the related field with at least CGPA of 2.00; OR
iv. A pass in Sijil Tinggi Pelajaran Malaysia (STPM) with at least Grade C (GP 2.0) in any subject; OR
v. A pass in Sijil Tinggi Agama Malaysia (STAM) with at least Grade Maqbul; OR
vi. Other equivalent qualifications recognised by the Malaysian Government.
Note: The requirement to pass Mathematics and English subjects at SPM level for candidate in category (i) and (ii) can be waived should the qualifications contain Mathematics and English subjects with equivalent/higher achievement.
ENGLISH COMPETENCY REQUIREMENT FOR INTERNATIONAL STUDENT:
- International students are required to achieve a minimum score of 5.5 for IELTS OR its equivalent.
- Achieve a minimum Band 3 in MUET OR equivalent to CEFR (High B1)
Programme Structure
SEMESTER 1 (Year 1 Semester 1)
- Bahasa Melayu Komunikasi Or Bahasa Kebangsaan A
- Penghayatan Etika dan Peradaban
- Business Mathematics and Statistics
- Malaysian Business
- Information Technology
- Principles of Microeconomics
- English for Communication
SEMESTER 2 (Year 1 Semester 2)
- Emotion Management / Service Learning Malaysia
- Principles of Macroeconomics
- Public Speaking and Business Relations
- Principles of Human Resource Management
- Management Information System
- Principles of Management
SEMESTER 3 (Year 1 Semester 3)
- Principles of Marketing and Advertising
- Organisational Behaviour
- Principles of Accounting and Finance
- Consumer Behaviour
- International E-Commerce
SEMESTER 4 (Year 2 Semester 1)
- Introduction to Multimedia Applications
- Digital Graphic Design
- Integrated Marketing Communication
- Introduction to International Marketing
- Operations Management and Strategy
SEMESTER 5 (Year 2 Semester 2)
- Digital Entrepreneurship
- Marketing Ethics and Cyber Law
- Graphic Illustration
- Web Design and Publishing
- Social Media Marketing
SEMESTER 6 (Year 2 Semester 3)
- Industrial Training
Career Pathway
- Digital Marketing Executive
- Content Marketing Specialist
- Branding Specialist
- Social Media Executive
- Copy Writer
- Data Analyst
- Search Engine Marketing Specialist
