- Get unique marketing insights into real-world working conditions from employer projects & internships.
- Undergo a holistic education experience to gain a competitive advantage in a variety of business scenarios.
- Maximise your career prospects with a thorough understanding of marketing.
- Study an industry-relevant curriculum to meet the demands of today’s market.
Programme Structure
Programme can be completed in 2 Years.
Core Modules
- Fundamentals of English
- English for Academic Purposes
- Financial Accounting
- Principles of Microeconomics
- Principles of Macroeconomics
- Public Speaking
- Fundamentals of Marketing
- Introduction to Business and Management
- Business Mathematics
- Quantitative Methods
- Personal Development Skills
- Business Ethics
- Fundamentals of Human Resource Management
- E-commerce Theory and Applications
- Capstone Project
Specialised Modules
- Marketing Communications
- Service Marketing
- Retail Marketing
- Consumer Behaviour
- Digital Marketing
- International Marketing
- Content Marketing
- Fundamentals of Marketing Research and Analytics
MPU Subjects
- Appreciation of Ethics and Civilisations (Local students) / Malay Communication 1B (International students)
- Bahasa Kebangsaan A* / Sustainable Living
- Integrity and Anti-Corruption
- Co-curriculum
*For Malaysian students who do not have a credit in SPM BM.
Entry Requirements
Requirements depend on your entry level. Expand for more details.
| Entry Level | Entry Requirements |
|---|---|
| SPM / SPMV | 3 Credits |
| O Level | at least Grade C in 3 subjects |
| UEC | 3Bs |
| Certificate | Pass Certificate in related field with at least CGPA 2.00 |
| SKM | Level 3 in related field and pass SPM with at least 1 credit |
| Sijil Kolej Komuniti | Pass Sijil Kolej Komuniti that equivalent to Level 3 MQF in related field AND pass SPM with at least 1 credit |
| STPM | Grade C (CGPA 2.00) in 1 subject |
| STAM | Pass STAM with Maqbul |
| Other | Equivalent qualifications recognised by Malaysian Government |
Note: International students are subject to meet entry requirements that reflect similar qualifications and experience as stated above.
To find country-specific entry requirements visit our international entry requirement page
Career Opportunities
Explore your career possibilities.
You can launch your career in one of these fields:
- Sales & Marketing
- Corporate Branding & Public Relations
- Customer & Supplier Services
- Business Development
- Entrepreneur
Additional information
This syllabus has been designed to meet the requirements of professional bodies while giving students the competitive edge.
This programme is geared for students who wish to progress into degree programmes in Marketing, Sales, Entrepreneurship and Business. Students will be expected to develop analytical and “applicable” skills so that they can swiftly transfer knowledge and competencies from their respective specialisation into the workplace context.
This programme provides excellent all-round business education and is best suited for those intending to gain a good understanding of all areas of business, especially promotional and marketing practices that may include event and PR activities.
