The diploma in sports management aims to equip students with the essential skills and knowledge required to effectively manage and lead in various sectors of the sports industry. This includes sports organizations, athletic programs, event management, and sports marketing.  The demand for experts and specialists in sports management is high not only in the local arena but also internationally. The ever growing sports industry requires a large number of specialists in sports management. With a focus on practical skills and theoretical knowledge, this program prepares students for diverse career paths and equips them with the tools to excel in a dynamic and growing field. If you are into sports and you love the thrill of watching sports events, you could be part of the group that makes those moments happen.

Who should study Sports Management?

Students who are actively involved in sports during their school years and wish to continue in this area should know that there is a world of opportunity available for them after they complete school. Those who are involved in sports as athletes, or those always up to date with developments in sports are very suitable for this programme. Pursuing Sports Management programme can help them build their knowledge in this industry

What should I expect?

This programme prepares you to manage the business of sports. You will develop a thorough knowledge of the structure and functionality of the Malaysian sports industry including specific responsibilities and governance structure of organizations, rules and regulations governing sports, coaching standards, tournament hosting and scheduling, and sports sponsorship development.

What will I learn?

You will learn the practical, organizational, business, human resources and administrative skills which is needed to pursue a career in the industry. The course is designed with industry collaboration ensuring that it is current and relevant. The programme also includes field trips and industrial training.

You will undergo a 2-month industrial training where you will apply both theoretical and practical skills hands on. Our industrial training partners range from government to private organisations.

You will get the chance to be involved in all sorts of sports events such as Sukan Malaysia (SUKMA), Sukan Institusi Pengajian Tinggi (SUKIPT), Majlis Sukan IPTS Malaysia (MASISWA) and other sports tournaments held to represent the University. Through these events, students will indirectly gain experience and make contacts with people in the industry who can be useful for them in the future.

What should I expect?

This programme prepares you to manage the business of sports. You will develop a thorough knowledge of the structure and functionality of the Malaysian sports industry including specific responsibilities and governance structure of organizations, rules and regulations governing sports, coaching standards, tournament hosting and scheduling, and sports sponsorship development.

What will I do?

Our graduates can earn positions with a variety of sports institutions such as amateur or professional sports teams & organizations, community sports & recreation agencies, sports governing bodies, sports event management organizations, and within the sporting goods industry.

How much will I make?

Diploma holders can expect to earn around RM 1,600 for a start but note that with dedication and experience, you will earn more in years to come. But, of course, your salary will also depend on the company that you work for.

Is this programme accredited?

This programme is fully accredited by the MQA and our graduates are accepted by local and international universities.