This MBA develops a working knowledge of key concepts on marketing, consumer behavior, customer relationship marketing and an awareness of diverse marketing contexts. You will be able to apply key concepts in conducting rigorous market environmental analysis, segmentation, targeting and positioning of a product/service offering and the preparation of viable marketing plans for domestic and international markets. You will be required to produce a project paper on current issues on marketing. The programme enhances further understanding of advanced level theories and empirical evidence concerning marketing management. You will learn skills to communicate in a managerial role including presentation of analysis, justification of recommended actions and messages intended to affect the perception of others. This programme is accredited by the Malaysian Qualifications Agency.
Entry Requirements
| Bachelor’s degree (Level 6, MQF) in a related field |
Pass with a minimum CGPA of 2.50; OR OR Pass with a minimum CGPA of 2.00-2.50 may require an internal assessment; |
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| Bachelor’s degree (Level 6, MQF) in a non-related field |
Pass with a minimum CGPA of 2.00 with relevant working experiences may require an internal assessment; OR OR Pass with a minimum CGPA of 2.00 and without relevant working experience, may require to pass prerequisite courses |
English Language Requirements (for international students)*
| MUET | 4.0 |
|---|---|
| IELTS | 6.0 |
| TOEFL | 8.5 (Ess OL) / 60 (iBT) |
| Pearson | 59 |
| Linguaskill Online | 169 |
Admission to Master of Business Administration programmes by Coursework through APEL.
Accreditation of Prior Experiential Learning (APEL)
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Provides an ‘alternative’ entry method for those who do not possess the requisite formal qualification to further their education to a higher level.
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To qualify to be assessed by APEL, you must be a Malaysian citizen of at least 30 years of age and possess at least STPM / A-level / Diploma / Equivalent qualification with relevant work experience.
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You can apply to Malaysian Qualifications Agency (MQA) for accreditation of your prior experiential learning (APEL).
Programme Module
Core Modules
- Financial Management
- Ethics and Business Law
- Project Paper
- Research Methodology
- Strategic Management
Elective Modules
- Organizational Management
- Managerial Economics
- Operations Management
Specialisation Modules
- Consumer Behaviour
- International Marketing
- Marketing Management
- Marketing Channels
- International Logistics
Programme Educational Objective (PEO)
Upon completion of the programme, graduates will be able to:
PEO 1
Establish themselves as effective professionals by solving real-life marketing problems with attention to team work, effective communication, critical thinking and problem solving skills;
PEO 2
Apply professional skills that prepare them for immediate employment and for life-long learning in advanced areas of management and related fields; and
PEO 3
Demonstrate their ability to conduct research to solve organizational problems using the acquired skills and competencies.
Programme Learning Outcomes (PLO)
Upon completion of the programme, graduates will be able to:
PLO 1
Critically evaluate theories and concepts of business;
PLO 2
Apply theories and concepts in the decision making process in the business environment;
PLO 3
Conduct research with minimal supervision and adhere to legal, ethical and professional practices;
PLO 4
Demonstrate managerial and leadership qualities through communicating and working effectively;
PLO 5
Generate solutions to problems using scientific and critical thinking skills; and
PLO 6
Demonstrate the skills and principles of lifelong learning in their academic and career development.
Scholarship
Nilai University offers scholarships for students from various backgrounds, with the goal of helping students grow to be well-rounded and ambitious individuals and allowing them to reach their goals through quality education. We achieve this by combining academic excellence with a growth mindset for life-long learning.
