No Exams 100% Courseworks/ Assignments

On successful completion of the programme, you will be able to:

• Gain necessary knowledge and understanding about contemporary business and management theory, research and professional practice locally and globally.
• Demonstrate intellectual and practical skills and knowledge within the business and management strategic environment.
• Demonstrate innovative problem solving skills that are capable of tackling global business management issues.
• Understand behavioral science and marketing analytics’ skills on tools and business intelligence applications allows to track user preferences and offer or direct that user to targeted content which is used to drive potential customers to specific products or advertisements leading to wider and larger market capture for sales.
• Demonstrate the ability to learn independently and to take responsibility for continuing professional development.
• Demonstrate ability to devise and apply research and investigative methods within major business research paradigms.
• Understand and critically analyse the contemporary business and management environment.
• Effectively communicate towards different audiences and circumstances via a variety of communication tools and methods.
• Demonstrate the personal effectiveness through effective self management within the professional environment.